Music means different things to different people. Some listen to music to elicit an emotionally response, others just want something on in the background while they’re doing menial labor. Whichever group you’re a part of isn’t really relevant though, everyone here has to admit that technology has changed the way music is consumed.
People used to buy albums, then they bought digital singles, and now it’s all about the streaming services. Google doesn’t have one, Apple doesn’t have one, but that’s OK since there are companies out there like Spotify. For those who don’t know how Spotify works, it’s like Netflix. You pay a monthly fee and you get to listen to whatever it is you want. If you stop paying money, then no more music for you.
But there’s another company that doesn’t get a lot of attention from the press regarding their music service, and that’s Nokia. “Nokia Music” is easy to describe if you’ve heard of Last.FM or Pandora. You pick an artist or musical genre, and then the service picks songs it thinks you might like. If there’s a song you don’t like, you can skip it, but there are only so many times you can skip per hour. This service is free, but today Nokia is introducing a paid version called Music+. What do you get for 4 USD (4 EUR abroad) per month? Higher quality audio, unlimited skips, unlimited offline playlists, and there’s even a new web app.
Why are we talking about Music+ here? Because we want Google to copy it. Google knows so much about us, where we are, who we talk to, what we search for, so why can’t it predict what music we’ll like? Countless services talk about their libraries of 20+ million songs, but who cares if you don’t know which tracks are worth your time?
Come on, Google, make us proud.