Nokia Maps rebranded as Here, coming to Android and iOS

November 14, 2012
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nokia here logo

Disappointed by the iPhone’s map functionality? Then here comes some  respite.

Nokia has announced its latest strategy pertaining to its trademark Nokia Maps service by re-branding it as “Here” and launching beyond the Windows Phone platform. Here will come to iPhone/iOS as a dedicated maps app, whereas Android will get an open source developers kit, so that developers can use Here data on native maps applications. Here will also feature a web-version supporting Firefox OS in the coming year.

Here combines the local data with the data from the cloud for maximum performance. Nokia’s maps app will provide complete voice-guided walking directions as well as guided transit directions (for the iOS version). Making use of Nokia’s augmented reality profile, thanks to the acquisition of LiveSight, 3D Maps will be the key feature of Here, a feature only seen in the Nokia Lumia series up till now.

Nokia is keeping its fingers crossed to launch Here on iOS before the approval of Google Maps for the platform. As for the Android OS, a date for the developers’ kit has not been confirmed yet. Do you think that Apple will favor Nokia here? Let us know what do you think.

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