Nokia’s new Lumia 620 sets an example for midrange Android smartphones

December 5, 2012
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We’re not ashamed of the fact that we love Android, just look at the name of our website. That being said, everyone here does keep track of what’s going on with other platforms. Nokia announced a new Windows Phone 8 device today called the Lumia 620. For $249 they’ll sell you a device with a 3.8 inch 800 x 480 pixel display, dual core Qualcomm Snapdragon S4, 512 MB of RAM, and a 5 megapixel camera. Not only that, but the phone is really pretty, and it even features exchangeable back covers. Put another way, the Nokia Lumia 620 is to the Lumia 920 what the Samsung Galaxy S III Mini is to the Galaxy S III. So why then is Samsung asking $399 for the GS3 Mini on Amazon?

Every handset maker should look at what Nokia announced today and learn a few things. One, midrange phones don’t have to be ugly. Say what you will about the Galaxy S III or the HTC One X, we think Nokia is one of the few companies out there who is actually trying to push the envelope in terms of smartphone design. Two, you can make a decent phone for less than $300. Had Samsung priced the Galaxy S III Mini a bit more fairly, there would have been a lot less hate.

Why are we so hung up about the midrange market? Because that’s where we expect to see the most growth over the coming years. China is the world’s largest smartphone market, not Europe, and definitely not North America. Almost 80% of the phones sold there in Q3 of this year cost less than $260. That’s the price point that everyone should (and will) be focusing on in the future. Anyone can make a high end $700 phone and put the best components in it, but it’s the company that can mass produce a high quality affordable smartphone that will reap the spoils.

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