Credit: JD Hancock
In this edition of the Friday Debate, we discuss one of the most controversial topics of the last few weeks – the way Google exerts control over Android through its closed suite of apps. Critics of Google say that the company is disingenuously touting the openness of Android, only to tighten the screw on its partners in private by limiting the availability of its cloud apps to those who are willing to play by its rules.
Some have gone as far as to declare that Android cannot be forked anymore, that Google has moved too much value inside its licensed apps, and that all that its left is an empty shell. Others disagree and see no harm for the users in Google’s power plays.
So, can any company still fork Android? Can Nokia create a successful Android device without Google’s apps? How does Google’s stance affect consumers?
Join us in the discussion, vote in our poll, and sound off in the comments!
Is it possible for a company to successfully adopt Android without Google’s approval and services? Yes! Amazon have done it. If you can provide alternative services like an app store, a mapping app, a search engine and an email service then it is possible.
The real motivation behind the recent Google/Samsung deals was actually Google’s fear that Samsung could carry Android off in Samsung’s direction with services all provided by Samsung and not Google.
As for Microsoft, if the marketing people can get the message right then a Microsoft focused Android with its own app store would actually be Redmond’s way back into mobile. From a developer’s point of view it would be very easy to get their apps into the Microsoft/Nokia app store and it would give Microsoft a chance to promote its services like Bing, Outlook.com, Office 365 and so on.
Microsoft has to think 5 years ahead. The Mobile OS battle is over, the two victors are Android and iOS. Now Microsoft has to jump on the Android bandwagon in such as way that it makes money and yet doesn’t offer a vanilla Android experience.
Is it possible to ignore Google but still use Android? Sure. Is it easy? Absolutely not.
It’s a shame, in my opinion, as Google may actually be holding back innovation by locking down its software so tightly.
The biggest downside is that Google’s licensing agreements locks in (and out) companies that don’t have the resources to offer up a full range of its own services. Amazon is the only company which has opted to avoid Google’s services, and you could argue that the only reason it’s able to survive is because Amazon has been able to secure a unique market segment.
I can’t see Samsung, Sony, or HTC, spending the time and resources to build a highly detailed map app, but they might be able to offer a better store or music experience than Google does. Unfortunately, the nature of Google’s grip on its app software prevents us from ever knowing.
Microsoft and Nokia is a little different though, these two could be one of the better placed companies to launch a successful Android based competitor to Google. Microsoft has plenty of resources to throw behind competing services, and Nokia certainly has the hardware expertise. As much as people may enjoy slating Bing, it already has comparable Maps, email, and search services which could all be implemented as Android apps, if Microsoft wished it.
I agree with Gary, if Microsoft is interested in Android then it will have to offer something above and beyond the existing market. Hardware could be the key, but competing with Samsung’s dominance is going to be tough. Software wise, Microsoft could play to its business strengths, integrating Android with its existing services could prove a tempting proposition for Windows users.
Android is still open, but Google’s control over its software certainly adds an investment barrier which prevents other companies from breaking out, but Microsoft may have the resources to overcome it.
I am fully invested in Google’s ecosystem. I’ve drank the Kool-Aid and I love it. I like the convenience of having one account to sign in to dozens of high quality services and being able to share information between them seamlessly. With that said, I understand why some people don’t trust Google and don’t trust where Google is heading, with ever more integration and continuous expansion towards more areas of our lives.
I don’t want Android without Google, but I understand why some people may be interested in getting the best mobile operating system out there, just without… Google. Amazon has proved that people can appreciate a mobile device like that, and I think that Nokia can do it too. With its music and mapping service and with Microsoft’s set of cloud services including mail and storage, you can say that Nokia is in an even better position to fork Android and get away with it. It won’t be easy, of course - apps are crucial and I am curious to see how they plan to populate their app store fast.
Much ink has been spilled over Google’s supposed clampdown on Android via its licensed apps. Over how Android isn’t really open, because of the way Google uses its apps like the proverbial stick and carrot. I agree that Google is yielding that stick and carrot, and to great effect, but it’s important to realize it can only do so because the donkey has agreed to be saddled. Nokia, or any other phone maker, can get a feature rich and modern operating system for free right now without any obligation – they just need to come up with some good enough replacements for Google’s apps. In the case of a giant like Microsoft, that’s fairly easy to do.
The real problem is for smaller players, who don’t have the money, resources, and influence to create and maintain their own suit of cloud services. This is where I’d love to see some open competition to Google.
What do YOU think?
Can Nokia successfully fork Android?
Like this post? Share it!
In the state AOSP is in, I don’t believe forking it would give you any advantage over starting with a blank slate. Take WP8 for example, right now it just needs apps, etc. From what I understand about forking Android, it would leave you needing a lot of apps (b/c many current Android apps are dependent on Google Services. Maybe I don’t understand how this works fully, but that’s my understanding of the situation.
I certainly hope they can. I’m sure someone makes it so that Google Play works with their fork
They could do it… Problems are that (up to what we know yet) they are starting with a very disappointing device spec-wise, with no flagship variant to reinforce the new product line (so, what are the chances of turning looks and drawing excitement worldwide?) and to the massive majority of iPhone and Android the UI is at least a bit unsettling.
Then consider the app and ecosystem situation and i think it will be a rough path ahead… But who knows, maybe they actually put a ton of effort in it and listen to customers and… As it stands, they could do good if a lot of planets align, but they could much more tangibly go wrong. Errr, i wouldn’t bet my golden egg chicken on them but I’ll just watch and hope.
Big question: if it goes well, what will happen to WP??
If WP still profitable, MS will keep it. Otherwise it will be scrapped, just like any previous MS product.
The same goes with Nokia Android. If it can’t be profitable, don’t hope MS will keep it for long.
I think the poll is really asking “do you think MS can fork Android?”
As MS owns Nokia and what’s left of Nokia is NOT allowed to make smartphones for. . . what 5 or 10 years?
IF MS didn’t fubar Android too much they would do just what Samsung did — market the hell out of hardware and build a good market share that would tie right into their own app store over time if not immediately.
Most people using Android are clueless idiots, probably have no idea what Android or “operating systems” even are, thus if you can get hardware into their hands then you can get them to your ecosystem. And MS does have a ready to go ecosystem — just give devs a better deal than google does.
And we all know Nokia can build some stellar hardware.
Nonetheless, I won’t touch anything that MS has their hands in.
Could Microsoft fork Android……successfully? They could….as long as they get rid of that god awful Metro UI.
No Microsoft /nokia not a chance windows? Not any good or decent apps,there are a lot of Android fans who like Google and the playstore, Google has a lot to offer than windows, or iOS apps store’s!
Can Nokia successfully fork Android?
Can’t answer that yet, still too soon, but I hope they can, competition is good for consumer.
If MS & Nokia have its own Android Store, this will push Google to improve its own Play Store better.
Hopefully with more Android Store around, Google will less strict with Play Store certification on OEM.
An Android phone, without the best part of Android. No thanks.
God this is silly. I run android and have no Gapps. I use an apps package I put together. All I did was go to the play store and look at each google app and pick the best in the ones suggested as alternatives. I do have Gmail ATM but that’s due to all my cards etc have it printed on them and I’ve had the acc since the nexus one. You can stop Gmail being the security link with xposed framework modules.
I was fed up of being spied on. I use Firefox which tells me in real time the cookies it destroys. No matter where you go utube etal is spying on you, even if you are looking at something with no links to Google. I’m trying to get people to use Tor for calls and messages but it’s an uphill battle especially with iPhone users like my wife.
As the FBI said “if we had told the American people they would have to carry a device that can track where they are and what they do we would of had civil unrest but they walked voluntary into it. Since Snowden people think it’s the state that should worry us but the people who really run our countries are corporate and banking entity’s. As they say “government comes and goes every 5 years. We are all ways here”
The stuff google and others collects is impacting all of use now whether it’s stopping use getting jobs or worse. Big brother is here. Google is a major problem
How can we purchase items in PvZ2 on Nokia X? Well, I don’t think Nokia and other manufacturers can success with Android without Google. Look at Amazon Kindle, how many countries that the platform successes?
on unrelated stuff what actually happen to newkia (place holder name)? ex nokia people that intend to create new company so they can make android phones?