Stephen Elop, CEO, Nokia
When it comes to hardware most people agree that Nokia makes good handsets, just look at the new Nokia Lumia 1020. But the problem is Nokia’s smartphones run Windows Phone which is still playing catch-up in terms of consumer acceptance. The question that is often asked is this, why didn’t Nokia use Android?
Everyone has a theory, but now Nokia’s chief executive Stephen Elop has spilled the beans. The reason was simple – Samsung. When Nokia realized that its smartphone strategy was failing it jumped off its proverbial burning platform straight into the arms of Microsoft. But it didn’t make the leap without first talking to Google about Android.
Studying the Android eco-system Elop says that Nokia didn’t like the risk that “one hardware manufacturer could come to dominate Android.” That one hardware manufacturer was of course Samsung. So instead Nokia went to Microsoft. The advantage Elop says is that by offering an alternative to Android and iOS Nokia has something to bring to the negotiation table when dealing with the carriers. In the US in particular, the carriers are the ones who decided which devices are put in front of the consumers. Without their blessing trying to sell handsets becomes difficult. By having a third alternative available, the carrier is in turn able to exert pressure on the likes of Samsung and Apple to ensure that everyone gets their cut and the pricing is acceptable (to the carrier at least).
And as an operator he wants to negotiate with different people and keep pressure on everybody and have the best range of options, he wants that third alternative. So strategically we have an opening with AT&T and every other operator in the world - because we've taken that path as the third ecosystem.Stephen Elop, CEO of Nokia
You can see why Nokia thinks it made the right decision. Given the struggles of companies like HTC as it tries to battle the might of Samsung, Nokia can quietly go about developing and releasing alternatives that could attract people away from Samsung or Apple if either company fails to innovate sufficiently and keep their customer bases happy.
Having said that, I would buy a Nokia in a second if it ran Android. The specifications and prices of the devices in the Lumia range are very competitive, even leading edge. But not enough for me to want to jump ship and switch to Windows Phone.
If only they had versions running Android…
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I’d get an Android Nokia in a heartbeat.
same here. been waiting too long.. maybe in 3 more years!
Lumia 1020 with better SoC and Android would be a MUST!
Lumia 1020 with latest gen SoC and all nokia exclusive apps(running stock android ) would be a compelling choice,I must say!
The reasons are probably more complex than “we feared Samsung”, but this shows a total lack of foresight on behalf of Nokia. What did Nokia get from the MS partnership? Some money and preferential access to Windows Phone? Was that worth abandoning all other options?
In hindsight (which is always perfect, I know), I am convinced that Nokia could have used both Android and WP, like HTC or Samsung, and still get the perks of collaborating with MS. That’s because MS needed a big partner.
As for avoiding Samsung, if anyone could have taken on Samsung in 2010, it was Nokia. Elop should shut up.
I think that they should’ve done android, pure at competitive prices and thrown everything they had into it to beat the samsung brand and get their name in the android market…
If they started with a mixed line of Android and WP, they would have com to the same conclusion as everyone else. That it’s more profitable to just go with Android. I figure Microsoft knew that and made sure they went solely with WP.
I think Nokia burnt through a boat load of cash before windows mobile and needed microft to assist them financially, look at the amount of time it took them to launch the first Lumia…this suggests a serious lack of resources. Nokia also needed to have cash flow so as to be able to write off unsold stock (if you so much as look at a Blackberry someone will try to give you an unsold Playbook, no one at Nokia wanted that).
I think by being windows only they preserve their image as a premium manufacturer.
However, they are doomed to a slow death until they adopt Android. The Android market has matured, customers replacing contract handsets are beginning to expect Apple-esque build and design, this reopens the door for Nokia, Sony and HTC.
Elop should resign he has totally failed Nokia on all fronts. 2013 and Nokia has to resort to selling Smart Cameras to get our attention? Sad times for the Finns indeed.
ummmm nope, the day of the “burning platform” wasn’t really that bad for Nokia, in fact, some suggests it was the most profit year in Nokia history. An interesting read:
it was simply a bad decision by a bad CEO.
The reasons are probably more complex than “we feared Samsung” …
‘Nokia … feared Samsung’s domination of Android’? Is that really the best AA could manage for this story? Jeez, guys; this is the kind of pathetic, click-bait headline I expect from sites like PocketNow. Worse, it glosses over historical facts while offering only a clumsy, misleading parse of Mr. Elop’s public statement.
As others have posted, Samsung wasn’t the Android leader in 2010 — HTC was. And far from using emotional or even negative terms, Elop phrases this concern in terms of opportunity: a ‘third ecosystem’ was seen as offering strategic advantages that otherwise would likely be denied to Nokia, as Android OEM #27.
I think he makes a fair point. Both here and in Europe, carriers have often alleged interest in having ‘more OS options’. But in late 2010 Android was finally taking off, so Google was busy herding c̶a̶t̶s̶ licensees — the Open Handset Alliance (OHA) — while Microsoft was desperately throwing huge sums at every OEM in sight.
Obviously, their decision-making matrix can’t be conveyed in a soundbite. And it’s unlikely that Elop or his co-workers will offer a thorough, accurate appraisal of this chapter, anytime soon. But after reading news reports from the period, we can reasonably assume there were five main factors critical to Nokia’s ultimate decision.
IMHO, the following lis is arranged in decreasing order of importance.:
1. Nokia’s BoD could read; they knew a massive restructuring was needed to stay competitive, yet their numbers — projected sales, stock-price, cash position — weren’t up to the task. Most of Nokia’s profits came from mid- and low-priced phones, sales of which were falling fast.
2. Given Android’s embrace of Google Maps, Nokia’s Maps division (with it’s unprecedented €5.7 billion Navteq purchase, in late 2007) becomes an embarrassing white elephant. Without guaranteed sales to Nokia for each phone license, Maps group would lose millions, annually.
3. To appease Samsung and the others, Google would have to treat Nokia as just another OHA member. But with Microsoft (whose 2010 WP licensees were famously unreliable), Nokia could expect to negotiate a most-favored nation deal…easily 2x or 3x Google’s offer.
4. Yes, iPhones sell…but no mobile carriers like paying the Apple tax. Apple contracts include huge pre-intro orders and (unlike Android OEMs) don’t allow returns. Operators will gladly explore any deal, be it new phone or new OS, that promises leverage with Cupertino.
5. After years of dominance by home-grown companies like Nokia and Symbian, European telcos saw foreign firms suddenly mopping the field with everyone else. Whether from chauvinistic pride or financial concerns, they told Nokia to draw some kind of line…somewhere.
I personally think Nokia got a lot from the MS partnership. First, Nokia has a chance of becoming a formidable competitor if more people start respecting Windows Phone. The reality remains that Android is a difficult battleground with all big players duking it out. Nokia may be able to sneak a win by taking the risky Windows Phone route once the OS develops a bit more. Think about it. If Windows Phone becomes a good operating system, people will be buying Lumias because HTC and Samsung don’t bother with marketing their WP phones or adding differentiating features.
Second, Microsoft’s team is collaborating with Nokia’s team when it comes to the development of Lumia devices. From the looks of things, they are doing at least an appreciable job.
Just because Nokia’s marketshare is in the low single digit features doesn’t mean that the company has a lack of foresight. Nokia is probably looking at the distant future and who knows; maybe Nokia has an inside look at Microsoft’s roadmap that nobody else knows about.
A Lumia device won’t be my daily driver because I am a happy Android user but as someone that appreciates tech, I am excited to see what Nokia and Microsoft have to offer. I see Nokia as the dark horse in the smartphone race.
When Nokia was considering moving to Windows Phone they were the smartphone giant, building a third of all the smartphones sold in the world. Now they are not. Now they are at 3%. It does not take a Harvard MBA to see that this is not working out.
Windows Phone might become a good platform, but not until next 3-5 years. (lol)
Yeah, I admit I waited & waited for some Android features to be implemented in WP. Tired then I think it’s not worth the wait.
By the time WP have more complete features, Android will have progressed even further with even better features.
Somehow I think it’s nokia that doing most innovation in WP, while MS was sleeping all the time :D
Windows Phone will never become a good operating system; it is destined to fail, just like iOS isn’t a good operating system.
I think everyone forget about the factor from Android OS itself.
Back in 2010, Android was still not as good as it is now. So back then Nokia might think Android OS as a ‘mess’, and they didn’t want (or didn’t have the time & resource) to mess with it.
Of course, Android have greatly improved since then, and if that’s one of nokia reasoning back then, they should feels very deep regret by now. :(
If he say it years ago, it maybe true. He say it now, it’s just another excuse throwing around when people constantly ask for android phone.
So what i got out of this was: We couldn’t beat them in the Android market so we went to Microsoft. It’s kind of strange since i got the impression Microsoft bailed their asses out so by default they wore stuck with WP. Not that it matters. They will run the company into the ground if they continue this way. I don’t care how many megapixels their phone cameras have. No F’ing way am I buying a WP device.
This is so stupid really. Back when Nokia jumped on the WP wagon, Samsung wasn’t as big as it is now. Today. even though companies like HTC can’t compete in numbers, they can compete in tech and design innovation. And Nokia has plenty of that stuff. And with the marketing budget. experience and some cool stuff in the pipelines they had 3 years ago, they could become a big deal. So yeah, Elop is just throwing sand in everyone’s eyes..
That’s what I thought also when reading this.
Nokia did the “burning platform” jump and confirmed the switch to Windows Phone around February of 2011. So therefore, these decisions were being made during the end of 2010 and January/February 2011, a time when Samsung had only just released the first Galaxy S, to try and compete with HTC’s very successful Desire. If anyone looked like they were going to be the dominant Android company at that stage it was HTC, and certainly not Samsung, who although they sold a lot of Galaxy S, did not really begin to gain their climb to dominance in earnest until the Galaxy S2 came along in mid-2011.
So frankly, I agree with what you said. Elop is indeed trying to throw sand in our eyes, although to what purpose I do not know. Surely he doesn’t think everybody has forgotten events from just 2-3 years ago?
Terrific! So instead of shooting themselves in the foot by facing a dominant competitor, they choose to shoot themselves in the foot by always launching their Flagship in the USA only on a Single Carrier thus limiting their sales potential even further than competition would. Makes Perfect Sense…. -_-’
Ah make perfect sense. So Microsoft can bed with anyone in the world while Nokia always gets Microsoft? They must fire this monumental moron Elop and make sure no one else recruit him any where else. The maths simply and will never add up. MS market share is not going to cross 20% in foreseeable future. So how the hell Nokia will get a dominance again? I think it more than Elop, the shareholders are idiots or they are super rich and don’t care if they lose money.
Request to Google:
Approach Nokia for the Next Nexus phone, That would give Nokia a headstart and the attention they need from Android fans..
That’d be a beautiful phone, inside and out!
awesome idea!! kudos!!
A Nokia built Nexus would be fantastic. It could be actually very much of benefit to both parties.
Despite the Microsoft flooded quagmire of poor sales into which Nokia are currently sinking, they are still one of the most iconic and recognisable company names. You would be hard pressed to find someone who hasn’t heard of Nokia.
The Nexus brand, although beloved of tech fans, isn’t very widely recognised and could benefit from associating with the well known Nokia name. Nokia in turn would almost certainly benefit from the greater mass appeal of Android and sell more smartphones.
Nokia Nexus 2014 almost sounds like a suitable model name in itself coming from a company that made phones with names like the Nokia 3210, 5110, 6310, 7650 etc.
Nope. From Jan 2008 to Sep 2010, Elop worked for Microsoft as the head of the business division. He personally has always been buddy buddy with MS. (this is also the case at places like AOL) Microsoft offered them/him a lot of money and he put his personal relationship above the interest of the company. If he had went with Android AND MS at that time, they probably could have made a pretty significant dent as Sammy really didn’t make too big a dent until the S3. They gained some ground with the S2 though. The problem is right now the board wants to fire his butt and so he’s trying to sound like the all- for-seeing technology prophet. Basically it translates to: “I saw this coming guys and I was looking out for your best interest. No really.”
Yeah, that could be why he is coming out with this alternative history. Surely, with the dismal market share Elop must be coming under pressure from investors.
According to IDC, in Q1 2013, WP overall had 3.2% share, shipping ~7 million, and 4 out of 5 Windows Phones were shipped by Nokia.
So Nokia’s market-share for Q1 was around 2.5% selling 5.6 million Windows Phones.
People talk about HTC being in an uphill struggle, but even HTC is supposed to have managed to move ~5 million of just a single high end model, the HTC One, in a similar time frame. Another thing is that of the 5.6 million Lumias, most were probably lower to mid range models, not the flagship 920.
Just how bad do things have to get at Nokia for them to rip up this ridiculous “WP only” until 2016 contract, and force a better deal that allows them to bring out an Android line as well?
Well said Sir
Its as simple as that. MS wanted a phone manufacturer to put thier stupid OS. At that time nokia was a sinking ship. they rescued the ship and made an agreement not to carry anything else apart from MS Shit! Result:- We have Camera lumia phones!
That’s revisionist history from Elon. Read the Burning Platform memo
If Nokia had originally gone with Android a couple year ago then they could be on top right now. HTC were once the best Android OEM, and Motorola certainly did well at the start. If they’d have gotten in the game early they’d have been able to make the Nokia brand stronger than ever. And this new excuse doesn’t really add up tbh. They might be the best WP maker, but is that really something to be proud of? They could have a nice slice of the huge market share Android has, rather than a big part of the little piece WP holds.
And like many people will say, it’s not the hardware and design that doesn’t sell, it’s WP8, it’s just not able to compete. People wants apps.
Steve Elop is a former Microsoft executive
and has very strong links with microsoft
is just so!
elop is a Trojan microsoft
“One hardware manufacturer could come to dominate Android.” That could have easily been Nokia instead of Samsung.
Don’t know why anyone would buy a Windows phone when MS is in bed with the NSA
So is Google and who collects most personal data?
you have to add AT&T, Verizon Sprint T-Mobile, any small cellular network -any site that collects information- any site that host email or offers online storage, anything pretty much online if the government wants information the sites have to give it up to them and it’s against the law for them to refuse.. if they want to operate in the United States. And all countries do this. all first world countries anyway
I just can’t believe this… If they needed another option, they already had their own operating system, and far more tested and loved than the “new” windows phone at that time.
I will play devil’s advocate here. All I read in the comments is Android fans wishing their platform of choice had a truly remarkable device manufacturer ie. Nokia, and I agree that a Nokia/Android phone in theory would be amazing.
However, this is a strategy game, and one were most decisions are for the long run. I believe that WP is a maturing platform, just as Android was back in 2010 and I’ve seen first hand how much it has improved over a very short period of time. Investing in WP was a clever decision by Nokia, because in that camp they are kings of the hill, ok is a small hill, but I bet that is just temporary and at some point in few years the gap will be shorter.
Case in hand, Nokia is selling smartphones like hotcakes in countries like India and Brazil, and the interesting part is that the bestselling phones are not the flagship ones (which lets face it, are the ones everyone here in the forum cares about). Their best selling phones are the low end ones! and by low end I mean phones that kick ass to any budget phone running android (accept it).
So there, that’s the strategy they chose and it is paying off slowly, just look at the number of lumia devices existent today, I would say not too bad for a company that was sinking not too long ago.
I’m sorry android fans, I agree with you that an Android Lumia would be the best thing that could happen to android, but that is just wishful thinking.
Nokia is selling more Asha low end models in India. Their lowest WP is still not low enough.
Local indian brands are dominating low end android sales(even samsung cannot compete at that end).
But a Nokia Android would still sell big here.
Best phones I’ve ever had were Nokia. WP not so much.
Pity on Nokia of Elop’s fail corporate decision. ELOP FAILED.
I just wish to have a Android Jellybean stock smartphone with 41MP sensor which only Nokia has the only Pureview technology could offer.
If this is the reply that’s coming from a CEO of a REPUTED company like NOKIA, I will ask the shareholders to first check his credence- does he even have desired qualification and experience of being a CEO?? If there wasn’t any “Under The Table” offering his decision sounds as phony as in true dictionary meanings…
Even a simple marketing analyst can point out the galactic level of hole in his theory. Talking about carriers and all jazz- in one simple question did he even thought about BEP (break-even point)? Does this guys knows ABCD of analytic tools such as SWOT? How much time it will take to be a competitor of Apple and so-called-one-dominating-player? Did he calculated about the android market share, it’s growth opportunities and Nokia’s than market share and impact of adopting Android vs WP vs Both?? Had he compared that with his competitors??
If yes, those data MUST be audited.
Moreover if he FEARED so-called-one-dominating-player, that one single quality* (*as you take it) defies his position as CEO. A leader can’t be so timid to fear competition. When you are in market you are going to face competition and you just can’t run away with it. Sorry Nokia- but if this person is your boss, you must be doomed.
By going with Android or both, and that’s too in 2010- 2011, they could have greater market penetration which could have solidify their position. Nothing against Samsung, HTC, Sony or many other vendors, they make superb phones and are improving on a breakneck speed, but Nokia is a different player altogether. It’s in own league- same or even more like Apple.
My sympathy is with you Nokia- though that’s a charity because if this kind of GREAT mind is your boss, you don’t even deserve that.
Just because Nokia isn’t adopting Android doesn’t mean that Nokia is unable to tackle the competition or is running away from the so-called-one-dominating player. Are you suggesting that the Nokia’s Lumia approach is to snob Samsung and create a niche market? Of course they want to compete with the big players.
Is it a risky strategy? Of course it is, but you have to at least acknowledge that the Nokia Lumia lineup and Windows Phone is gaining traction and the big apps and some games are slowly making their way to WP. I love my Galaxy S III and I also love my Windows 8 system so I look forward to switching to WP8 or at least having an inexpensive WP8 device like the Lumia 720 as a secondary phone once the ecosystem and features develop a little bit more.
Why do lots of people here clearly believe that Nokia can break through the competition from 2010 to 2013 if they adopted Android? And why do people see Nokia as a failure at this point of time? Of course going the WP route is going to take a long time before a sizable marketshare is reached. But what matters most is that people and the tech press are at least paying attention and AT&T looks like it has special plans in promoting the Lumia 1020. And look at that, Android Authority even has to write a piece about Nokia and the 41-megapixel phone which gives the so-called “doomed” company some more attention. Plus, they written a fairly positive review about the Lumia 928 not so long ago.
I also don’t get this whole idea of going for both Android and WP. The vast majority don’t really care about the HTC 8x and Samsung ATIV phones because all of their ads are focused on Android devices. It almost looks as if Samsung and HTC are making Windows Phone devices because they are uncertain that they cannot directly compete with the Nokia Lumia with Android devices alone. Do you see a page on the HTC website that lists reasons why you should pick the HTC 8x over the HTC One and vice-versa? Of course not. HTC and Samsung should drop Windows Phone altogether and focus on Android right? But no, HTC and Samsung don’t want to let Nokia fully rule the Windows Phone ecosystem because those two companies at least believe Nokia can gain momentum. What other reasons are there? Perhaps the two companies also think that Windows Phone has potential? Do those CEO’s have to be fired as well because of that thought?
You give credit for Nokia being a different player and that’s true. Look at all the nice software they have made for Windows Phone. It appears at least a few million folks around the world appreciate the software.
Give it time folks. Android fans should be happy that Google, Motorola, Samsung, HTC, LG and Sony are upping their game to provide great Android experiences while Nokia is simply providing at least a decent 3rd choice with some potential unlike BlackBerry. Yet people still complain that Nokia hasn’t switch to Android just because all the Android manufacturers aren’t (currently) providing good enough designs and cameras. I’m not complaining. I like how iOS, Android and Windows Phone are evolving.
Sorry friend but my point was different than what you have intercepted.
First of all- “Elop says that Nokia didn’t like the risk that “one hardware manufacturer could come to dominate Android.” Tell me if I have got that sentence wrong. It’s not that Nokia is able to tackle the competition or not but surely it’s about the reasons Mr CEO has given.
Secondly- There is no doubt that WP8 is evolving but at what rate? And at this rate what will be the time it will be a viable alternative for other platforms specially android?
Thirdly- “Why do lots of people here clearly believe that Nokia can break through the competition from 2010 to 2013 if they adopted Android?” The answer to this is statistical in nature and until you are hardcore operations guy all seem a bit dizzy to you but I will try to keep that as simple as I can.
From Q3 2009 to Q3 2010, Nokia’s market share fell from 36.7% to 28.2%- a 30% drop. But global sale of all models increased by 35% and android by 25.5%. Interestingly, Nokia still sold roughly about the same number of units by next four major (Samsung, LG, Apple and RIM) combined.
If you read the highlighted text in article, it’s focusing on US market. What about Global Market? US had about 310 million people in 2010 and China and India had about 1.4 and 1.2 billion respectively. And mobile industry was growing at the rate of roughly 15, 37 and 43%. (Just including the 3 big markets as per penetration opportunity based on population).
US citizens had better purchasing power than China or India and that’s why you need phones which are mid-range and lower range in next two countries. Apple and RIM and out of the question in this context. That leaves what- Android? Because major player like Samsung, HTC, LG and Sony are making it. That was one of the main reasons why Android got so much popular- not in the above said markets but everywhere.
Developing a new OS and platform and than maturing it is a tedious task. You must do that because that gives you more freedom and bargaining capacity but at the same time you should also make sure that you have something to keep the investors and customers happy. Also do you think you can keep the prices of phone down when you are paying for OS against an OS which is free? And that’s why it was important to have a two OS strategy.
Nokia may not be a failure at this time but that solely depends on your definition of success because for most of the people success means development.
At the end I wish I could have shared some graphs with you to make my points clear :-)
What a bad decision by a leader. They figured eventually people would adopt WP. But sadly for them, it ain’t happening. And it probably won’t.
I got Soft Office and with that I have dropped MS Office. The only MS product I use besides Windows is Visio. Once that happens, I will drop Windows. I say all this since without the Office/Windows draw, people will never migrate to WP. Why bother? And even the business pull is evaporating with more and more business people going Mac.
This is the hour that Google must push a real alternative to windows with Chromebooks. MS is going down.
Office compatibility and the combination of Outlook with Exchange is what’s keeping MS alive.
That’s Elop’s excuse, and here’s what really happened: Since 2008 Samsung has taken the tech world by storm. They become the #1 cell phone maker in the world, the 1st to offer a smartphone with no carrier branding (GS3), and today Samsung is even stronger in the Tablet and PC markets.
Meanwhile Nokia is still building phones which are not that smart considering the apps they’re capable of learning. And then you have the problem that HTC and Samsung is too capable of making phones with WP, so what now? Samsung is fully capable of crushing Nokia at its own game, yet they don’t because they’re in the business to make money, not in the business to avoid competition.
You lie down with dogs, you wake up with fleas.
None of you are thinking in a long term, the market is full of Android phones. What will happen when it gets so so saturated – mostly by Samsung phones – That all you can find in stores are Androids? Windows Phone has a brilliant future ahead, since it will be fully integrated to Windows. Since Microsoft is preparing it for the enterpise – Where Android can’t compete, or at least right now, for its security issues – Now that Blackberry is sinking and Microsoft is giving it a longer support after the WP7 failure. There are rumors that Nokia will be the only one selling Windows Phones in the future, which would be great since others companies don’t give a shit about their WP phones. The thing is; why be part of the crownd when you can build something awesome by yourself? Nokia was late back then, that doesn’t mean Android won’t sink, and as we already know as long as it doesn’t produce any benefit – not talking about money – to Google, Google will close it by itself. Windows Phone is already smooth and capable, it’s an alternative. I like Android, and of course I’d love a Nokia Phone with Android, but you they haven’t been in the bussines for so long… just for deciding with coins.
Microsoft and Windows Phone is not long term, what we are not hearing is the millions being spent by Microsoft to keep Windows Phone alive, Elop is saying what he says now because it has already happened, he is trying to save face and make himself look good for probably one of the worst decisions in mobile tech history
Nokia could have designed, built and released every single phone they have released running Windows over the past couple years, and still have built phones running Android, but Microsoft paid a pretty penny to lock them in, I don’t see how taking money from Microsoft to stay afloat is thinking long term, Samsung and HTC build Windows phones, some would argue that Samsung and HTC put out better built Windows Phones, but the world wants android
The world wants Androids *now* as they once wanted Blackberry, as they once wanted iPhone. Do you get my point? This is Android’s moment. Now the question is; How long will it take for people to get annoyed and the market super saturated? -it’s on its way – When that happens they will look for an alternative. People use what everyone use.
Nokia doesn’t care if it is a Windows blah blah. They only care about the operating system they chose, they are only caring about making it grow, making great phones, great support and the OS will improve over time. Android wasn’t born on 78% of the market share and when it appeared people wanted iPhones. Nokia has better budget phones than Android all of them running the latest version, look at the L520 & 521 & 620.
And getting paid from Microsoft sounds great when you can’t even keep your company going, you have an outdated OS and the others are stablished.
Nokia was the king of smartphone. Thye lost that share by going to WP.
nokia was was struggling to keep up. they had already lost in the smartphone market. wp was their saving grace to get back in the game. the billion dollars ms has paid them, or is still making payments on, spoke volumes in nokia’s decision.
The world wants Android now, and will for the foreseeable future, comparing to blackberry is absurd, blackberry was considered the best mobile OS till 2007 when iOS came, in 2013 iOS is still here and is as strong as ever, Android came 2 years later as has grown to be as strong as iOS or stronger, if WP was going to make a move, it would have happened by now, but everyone keeps predicting this “move to WP” every year, and it has never happened, the struggling HTC has sold more phone than probably all WP sales combined
Nokia going WP exclusive is one of the dumbest moves in the history of the mobile space, if not the dumbest, and Elop has spent the past few years trying to explain that decision, and he will continue to spend time explaining that.
Nokia should have chosen to diversify, name one good reason they can’t build both WP and Android devices, just name one, you will never be able too, Google doesn’t lock any manufacturer into a “build Android devices exclusively” contracts, WP is still here today because of the millions Microsoft has in the bank to poor into it, getting paid from Microsoft “sounds” great, but when your company is still barely keeping it’s head afloat with your (Nokia’s) platform of choice selling 5 million devices (HTC sold 5 million HTC One’s alone) and you are selling a portion of that 5 million, and the sales of your flagship a portion of that portion, I just don’t see how people can still defend this decision
Talking about saturation is conjecture and guess work, how can one try to run a company on guesswork, that is just crazy, so Elop has to sit and wait for his “guess” that people will one day decide to move to WP, iOS has looked and worked the same from 2007 to 2013, only now does the OS look different, where is the saturation? where are the annoyed people that was looking for something different?
Doesn’t make any sense. Nokia could have competed with Samsung where they are weakest: handset design…
I agree, NOKIA should hold on to its decision to focus on WP. But I advice them to improve more to the physical and hardware designs of its phones. It should develop something to compete with the s-pen.
This doesn’t tell us why they dropped Meego/Tizen in favor of Windows. Meego, at one time, seemed to be pretty even with Android, if not ahead. People were trying to figure out why Nokia seemed to be sandbagging Meego for months before Nokia abandoned it and jumps ship to MS.
Nokia should have done one Hero Android phone before they got in bed with MS. Had they done that….the rest would be history. The only difference between the mobile OS wars and the PC OS wars….is the time frame for things to fall out will be shorter. Just like MS Windows allowed lots of hardware vendors to adapt to their competitive edge….so Android does the same. Over various times there was room for Dells, Gateway, HP and several others to make money while competing with each other. There will be a period time for multiple OEMs to make money on Android. That period of time is going to be shorter than in the PC wars…but it will be there just the same. Nokia has wasted valuable earnings opportunities on Windows Phones. But it is not to late. They have the DNA to compete with any OEM in developing markets……using Android OS.
Why can’t some people understand that if Nokia had gone for Android instead of Windows Phone, they’d be sentencing their Mapping division to death? They had to find a way to go against Google Maps and this was the only logical way to do it… And despite some flaws from Windows Phone, it seems the bet is starting to pay off. :-)
They could have sold it or spun it out. They have done that a lot.
To sell a profitable part of the company to make a risky bet on Android doesn’t seem to be a smart strategy.
Not as smart as going with Windows Phone?
Paid off? I’m seeing more and more Android phones around me but not a SINGLE Nokia! No one talks about Nokia anymore.
Maybe you should pay more attention. If no one is talking about Nokia, what in the world are you doing? It seemed to me you were doing exactly that. How strange.
You can also plan some Holidays in UK, Italy or Russia and I’m sure you’ll see Nokia, cause Lumia’s market share is near 10%.
Or… You can continue lying to yourself. Which one will you choose, eh?
Most of these companies make moves that usually only make sense many years after example when samsung started making all these phones and taking over android… look at them now. So only time will tell if they made the right decision or not. Reading through these comments though it’s funny to see so many people emotionally attached to certain brands or companies as if they gained anything from it. It’s certain people need to grow up.
I agree with the author. I could’ve get a nokia with android. Windows phone is a closed OS I cant even send anything on bluetooth. What a crap.
Nokia please release the Android drivers for your phone. Let us have a stock Android device. Heck just change the engraving/logo on the buttons/areas and u can etch a new model number (s). At least let ur tech dept. release a video of android on Nokia. You KNOW its there!
Just sack Elop already. Nokia is a phone company, not an Os one. They can always have phones with both WP and Android, like the REST out there. They would have gotten a lot of sales since most people still believe in the Nokia brand but do not like WP. I would have gotten a Nokia if it ran Android.
Translation: Nokia wanted to be #1 in whatever operating system they went with. they knew it wasnt going to happen with android or symbian. so they went with wp.
Nokia was used to selling phones with Symbian OS which it was the dominant maker after dumbing symbian nokia simply went with another platform in which it will be the major manufacturer just like it was with Symbian.
Google vs Microsoft, who is better : http://tny.cz/2871135d
The market needs competition. Look how apple fizzled in innovation while it was the king. I love Windows phone, it’s a cool take on a phone OS. Over the years it will get better and Android will no doubt be improved as it keeps up.
I love my S3 and look forward to the S5 or S6 or Nexus in a couple of years with improvements in design and power. This comes from a competitive marketplace, which has not been competitive over the last year with Apple lagging.
In the end the key thing is to watch Apple and it’s evil empire go back to 8 percent market share of hipsters and db’s.
As a business giant nokia should not hesitate to take risk and giving excuses that samsung might dominate the android smartphone market is absurd. One should know that consumers able to differentiate what each company able to offer. If nokia able to dish out android smarphones with their well built hardware no doubt consumers will sit and take note of the comeback mobile giant. After all luck favors the odd..
Yup, I too would be interested in Nokia if it was Android…
I loved the build quality and reliability of my Nokia 6101 (before switching to an Android smartphone) and if they had an Android phone I would definitely give it consideration for my next smartphone purchase.. (Currently have a Samsung Galaxy S2 via Ting.com) It’s not too late Nokia.. Build a solid Android phone and you could be back in the race. Name recognition is not yet dead for you.
This guy is smart? So now Nokia, in hindsight, do you think you sold more phones because of having Windows Phone instead of Android? Very very dumb move. You’re a manufacturer. If you can’t compete with the competition, you need to get out of the market. You would have sold a much larger amount of phones if you’d have used Android. If you can’t compete… so be it.
So they wanted to be number 1 in something just for the sake of it, my god. First of all when they made their decision in 2010, Samsung was not that big and they still had more resources. Seriously this guy is just trying to defend himself for the worst decision ever made, because I think he’s about to be fired. So Nokia, enjoy seeing your 20+ years of work in mobile phones going down the toilet, a toilet bought by Ms.
ya i wud surely buy nokia+android… just waiting for it
We have been seeing android devices lately which have begun to dent Samsung’s ,market share a bit. But, the bits may become bytes and terabytes.
I will and majority of my staff will buy ONLY Nokia if it were Android.
I don’t buy this explanation. Nokia already had not one, but two alternatives: Symbian and Maemo/MeeGo. Check the market share of the former before February 2011, check the Nokia N9 running the latter, remember that Nokia was developing a common SDK for both of them based on Qt, and you will get a very good picture of the threat that they represented to Microsoft’s goal of becoming the third competitor in the mobile arena.
To me, a more plausible explanation is that Elop promised the Nokia board that he would be able to sell Nokia to Microsoft. He destroyed Nokia’s existing ecosystems, bet the future of the company on Windows Phone, made the share price drop dramatically… and, we now know, still failed to make the sale.
This ended up being a win-win situation for Redmond: they did not make the purchase, but they got to kill two competitor ecosystems and end Nokia’s capability to ever become a serious competitor in SW.
Elop is a Microsoft trojan/puppet, he’s just using nonsensical excuses to disregard Android because he must be loyal to Microsoft (he was employed on Microsoft before he joined Nokia). More importantly, no one in his right mind is interested in Windows Phone, so it’s not about Nokia not getting special treatment/attention from Google with Android. If Elop et al. feared that no one would be interested in Nokia if they ran with Android, it’s nothing compared with how uninteresting Nokia is now with Windows Phone.
Windows simply isn’t an attractive brand.
They feared Samsung? Rubbish. The reason Nokia went with Microsoft is because they let Elop in. I find it convenient that he left MS and literally as soon as he joined Nokia he killed Symbian and announced Windows Phone as the companies new OS. Someone should have shot the idiot the day he did that. I still want to know how he went from being with Microsoft to being CEO of Nokia in a very short space of time. Surely there must have been someone within Nokia that they could have promoted?
Bullshit! Elop is a liar if not a trojan horse for Microsoft
When Nokia decided to go with winpho Samsung was nowhere near the dominant position they are in now. The reason Samsung dominates is that Elop handed them the lead.
I think windows phone is great though I don’t own a Lumia. I own the Samsung Ativ and I think it’s the best windows phone available.