Nokia fires warning shots at Apple and Google

April 4, 2012

nokia smartphone beta test

The Microsoft/Nokia dynamic duo is certainly entering the smartphone battlefield with all guns blazing. With Nokia’s all in approach with WP7, both companies have a lot depending on the success of the Lumia 900, Nokia’s flagship device that will be released on AT&T’s network on April 8. Nokia is attempting to carve out a niche for itself in the US, a market in which it has been largely irrelevant for the last few years.

Nokia is being very competitive with the pricing scheme for the Lumia 900, which is free for a new AT&T customer (with a 2 year contract) or $99 for an upgrade. Also, Nokia and Microsoft have engaged in an aggressive marketing campaign to promote the device, with the main fixture being Microsoft’s “Smoked by a Windows Phone” series.

Now, Nokia has turned its sights on Apple and Google, with the “Smartphone Beta Test” campaign.

What is Smartphone Beta Test?

SmartphoneBetaTest.com primarily features a video of Chris Parnell sitting around, looking extremely bored, waiting for the countdown to finally reach zero. It also features a series of three backdated videos that are supposed to show the faulty decision making process behind some prominent smartphones.

While there is no direct indication, it is very obvious that the videos takes pot-shots at some of the issues the iPhone and Android phones face. The page doesn’t outright say Nokia, but if you notice the scratched logo at the top left corner, it looks like it starts with an N. The timing of this stunt couldn’t have been better either. The countdown stopping on April 6, two days before the launch of the Lumia 900,  strengthens my belief that this is another part of Nokia’s marketing strategy.

Let’s move on to the videos to see what exactly Nokia(?) had to say.

http://www.youtube.com/watch?v=quoelNJxR-o

“Death Grip”

http://www.youtube.com/watch?v=MGwY70jkdY4

“Fragile”

http://www.youtube.com/watch?v=oOO3EZ8Fy6U

“Outside”

http://www.youtube.com/watch?v=JjKOsPFU90k&feature=channel

It is very obvious at what products these videos are aimed at. The first two are aiming for Apple, with its references to the infamous “Antenna Gate” and the notoriously fragile case of the phone, while the third shoots towards Android products and the increasing use of AMOLED screens by Android OEMs.

What do you think of the videos? Is Nokia going to make a splash on the US market with the Lumia 900? Should Apple and Google be worried?

Comments

  • WestIndiesKING

    MS just doesnt seem it will ever take off. Sad thing is if MS really took the time and kept windows mobile up to date in the early 2000′s we wouldnt even be talking about this right now. They would control the mobile and PC market. It took Apple and Google to let them know that they need to step their game up. Too bad it took them too long to get the ball moving. I think MS will be lucky to hold 15% of the smartphone market by the end of next year and that’s wishful thinking.

    Also dont think Stephen Elop will be the head for very long. He is too closely tied to MS and the fact that they didnt get on the Android boat is going to bite him in the ass. I would love to see Android on Nokia hardware. If they got in the Android boat earlier they would probably have given Samsung a run for its money.

  • eClipse

    Mildly amusing, but probably too dead-on. I also got tired and annoyed at the team, not to mention asking why the same product team would be doing what are clearly both iOS and Android devices.

    Hits point few users care enough about to make a product choice based on.

    Rim = dead.
    Windows phone = DOA
    Android will be the new MS in the mobile space as the commodity device, with iOS as the boutique choice. The sad thing is that no one is telling MS that the next decade will see the desktop and notebook PC’s decline at the same geometric rate they climbed in the 90′s, and since MS’ offering is a poor 3rd choice, they are toast.

    Google wins, Apple comes in second, MS a hard-working third, and RIM broke its fore-leg out of the gates and is just waiting for the vet to come and euthanize it.

  • Ray Marx 67

    Nokia’s drawing @ straws by trying out M$’s latest loser of a phone O/S while throwing stones in glass houses again, I’m not a bit worried!!!

  • http://twitter.com/Gamer331 Gamer33

    Really funny marketing strategy, Nokia. Sure, take a shot at them (Android and Apple) but did anybody mention to you that Windows phones have issues similar to Antennagate, the washed-out screen, and fragile?

  • Guest

    Those videos are clearly acted out, not real security or camera footage. If you’re gonna fake a video, you have to act realistically and the camera panning like that…really? lol, total and utter crap

    • Host

      LOL, not sure if you are trolling? In this case humor is conveyed much more effectively when it’s obvious that videos are fake (but with sarcastic tone), rather than trying to make everything dead boring realistic.