Nokia is not exactly in the best market position today, with Symbian having lost its previous foothold on the smartphone market to iOS and Android. But Nokia is still trying to make a dent in the market dominated by Apple and Samsung (which is, by far, the most successful Android device manufacturer to date), and has partnered with Microsoft in this attempt. But if things are no longer going rosy for this relationship, then Nokia still has its options open.
In an interview with El Pais, Nokia CEO Stephen Elop says “anything is possible,” and that the company can still explore other alternatives and options. “In the current ecosystem wars we are using Windows Phone as our weapon,” Elop said. But perhaps, Nokia has learned from its lesson and will consider deciding on a move earlier, if necessary. “[W] are always thinking about what’s coming next, what will be the role of HTML 5, Android … Today we are committed and satisfied with Microsoft, but anything is possible.”
Nokia had been under pressure to expand into different platforms, although the Finnish company had decided to stick to its guns and remain within its special partnership with Microsoft for Windows Phone. At this point, given Samsung’s dominance in the Android business, there is no clear benefit for Nokia to switch in the short term, although it would be within Nokia’s foresight to consider such a move if it will help keep the company relevant in the mobile industry.
For now, the Windows Phone platform is barely making a dent beyond its 3% or so market share, but we must admit the platform does have its unique benefits and design nuances that Android developers could learn a thing or two from. Elop, himself, is confident and optimistic that the latest Nokia Lumia 920 smartphone will be Nokia’s saving grace.
“I can’t give figures, but the first objective, without giving any dates, is getting a double-digit marketshare. Then, keep pushing and establish an equilibrium with the other two big ecosystems, Apple and Android,” Elop said.
When you’re down, there’s no way but up, and I can laud Nokia for its sheer determination.
Like this post? Share it!
slap android on the lumia 920, it will be a guaranteed blockbuster hit.
*make it lighter
but still samsung will defeat it.
hehe. imagine nokia nexus beating the pants off a flagship windows, with all of that partnership… nope, can’t see that happening. at least, not with elop around and that corrupt board. I’d say finland’s GDP must be down 5% this year, thanks to nokia going berserk.
i always hated nokia phones without any objective reason even when symbian were top of line
but i will defnitely buy a nokia android handset
for me it will be the merge of the best os available with nokia’s recognised and high quality hardware
well too bad for them its not getting double digit market share.
unless u count de zero
If they would release a phone with android, I’d buy it straight away. Their build quality is fantastic, too bad they waste it on a OS that isn’t up to that standard.
me too i love the 808 camera, i would buy 12-13mpx version with xenon flash asap with android
I would too. Maybe I’ll get to finally experience the likes of Nokia Maps on an android smartphone. Their build quality is definitely top-notch. Which I miss right now on my samsung phone.
Actually Samsung is going to release Galaxy S4 zoom and Sony is going to release Xperia Hotonai(sth spelling like this), they are built with excellent camera and xenon flash. I will buy one of them =)
The entire Windows Phone ecosystem, all the various manufacturers combined can’t get more than 3% market share. I think as xoj_21 said, 0.x% is the most likely double digit at which Elop is gonna be looking.
It’s really sad what’s happened to Nokia. It was a great phone maker and was a little bit of a pioneer in slapping Linux on their phones/devices. I agree with APai, but with a twist, simply sell new devices with *both* Microsoft and Android on them and, in the words of Mathias Duarte, let the ecosystem decide.
Man, Elop will never allow Android on Nokia phones.
He is here to loot Nokia in order to increase WP market share.
As he said, he is looting Nokia (by giving Lumia phones at throw-away prices) to make WP reach double-digit market share.
He is never concerned about Nokia’s future. He only care about WP. He welcomes competetors to produce WP phones to increase WP market share, though they harm Nokia.
Lumia 920 with android would give Samsung a run for their money.
I would definitely buy a Nokia phone of it came with Android; a stock version.
The day Nokia launched an Android phone Apple & Samsung will be in trouble.
A Nexus N1 ;)
nokia is dead.thanks for windows phone.
I love the W8 Nokia 920.. Id rather the pureview 808, but they decided not to sell these in Australia :’(
I moved from the Nokia N8 to the 920.. It took me a couple of days to learn my way around w8, but now I am comfortable with it :)
I know there are many Windows haters out there but I for one am happy with it so far
I DONT LIKE W8 on my desktop.. It is alot more cumbersome and I still work on the W7 desktop, the buttons/icons are more clicks away :(
Mobile is a “fashion” industry and Nokia is currently out fashion. Unfortunate as it is, they have a very difficult road ahead of them.
A Nokia Android phone, I want one so bad!
It’d be cool to see them come out with ubuntu. I think Nokia would like to be a name associated with the move towards a “PC in your pocket”.
I don’t think WP is bad though, it’s just lack of feature.
The only thing that bad is nokia decision to entirely gambling on microsoft/ wp.
Why can’t they have 2 version of Lumia, one with wp & one with android ?
As long as both version can sync well (perhaps with help of nokia suite), I don’t see any problem. It might even boost wp as well, as the result of increase in lumia line popularity.
He is never concerned about Nokia’s future. He only care about WP. He welcomes competetors to produce WP phones to increase WP market share, though they harm Nokia..
Android for nokia is the way to go – only if they want profit.
nope, if you’re down, there are 2 places you can go: up, OR nonexistant. [sound like RIM?...]
Elop said “I can’t give figures, but the first objective, without giving any dates, is getting a double-digit marketshare. Then, keep pushing and establish an equilibrium with the other two big ecosystems, Apple and Android,”.
Elop is alking about WP ecosystem and not about about Nokia.
Elop has always been proving that he is a Microsofot servant than Nokia’s head.
He wants to increase WP ecosystem at any cost like by looting Nokia, such as throwing away Lumia at losses.
He will never allow Android on Nokia phones.
Nokia and Android? Never possible as long as Elop is the head.
Microsoft sent Elop:
1. To kill well-selling Symbian and MeeGo ( Windows Phone competitor)
2. Force Nokia not to produce Android phones
3. Force Nokia to produce only WP-phones
Thus, Elop will never allow Android on Nokia phones.
If Nokia made an Android phone, it would sell faster than hot cakes. The might of the Lumia 920′s hardware and the flexibility of Android.. Sadly that won’t happen yet, since Elop actually worked for Microsoft (He was a director in Microsoft Office or something), so he’s pressuring Nokia into being Microsoft’s whore. Nokia would seriously threaten Samsung’s position if it jumped onto the Android bandwagon. Just look at how MeeGo was! #Nokia4Android!!
Saying Nokia should use Windows because Samsung dominates in Android is like saying a car should have no wheels because Toyota dominates among cars that have wheels. Building a car with no wheels sabotages the car, and in the same way installing Windows on a phone sabotages and ruins it.
Many people recognize the Nokia brand, so they are attracted to the phone from afar and walk in to have a closer look. Upon turning it on, a weird and crazy operating system filled with squares completely bamboozles them and they instead look for another phone.
It seems that nokia hasnt seen that they can still be partners of microsoft and produce Android devices,
Samsung is a partner of microsoft in their Windows Phone Project( WIth the ATIV Devices) and they’re members of the OHA and the largest manufacture of Android devices (Galaxy Series)