Nikon says it’s feeling the pressure from smartphones, could be working on a “non-camera” product

July 8, 2013
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I’m sure many of you, like me, have been using your smartphone as your primary method of capturing snaps for quite a while. But it seems that Nikon is a bit slow on the ball, as the company has finally woken up to the realization that an 8 megapixel smartphone is a clear preference over a point and shoot camera for the casual consumer.

President Makoto Kimura told Bloomberg that the number of people dropping compact shooters in favor of smartphones is “exploding”, an understatement if you ask me.

However, the company isn’t going to be defeated so easily, Kimura also stated that Nikon has already created a new imaging business team to address this problem. The team is tasked with creating a “product that will change the concept of cameras”, but we’ll have to wait and see exactly what could be.

We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.

Interestingly, Kimura refused to confirm or deny whether the company’s new idea would be a smartphone, but he did let slip that a future device “could be a non-camera product”.

Considering that point and shoot camera sales dropped about a quarter in April and May compared with last year, it certainly couldn’t hurt to try and invent some new products. Ideas like the Samsung Galaxy Camera aren’t massively popular yet, but it’s a good starting point for some future hybrid camera/smartphone devices.

But isn’t it already too late, haven’t smartphones all but killed off the low end digital camera market?

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