If you’re one of the millions who have had the chance of getting a Nexus 7 or Nexus 10 since their launch, then congratulations. But even as the Nexus tablets has been lauded to have increased the popularity of Android as a tablet platform with their relatively low price compared with value, it seems the Asus-built Nexus 7 and Samsung-built Nexus 10 have not made enough of a presence in terms of web use.
Data from advertising company Chitika indicates that Nexus tablets only account for less than 1% of web traffic. The company actually tried to determine use between Nexus tablets and the Microsoft surface, and the figures barely scratch the surface, so to speak. Traffic from Nexus 7 and Nexus 10 were at 0.91%, while Surface accounted for only 0.13%.
While Microsoft itself admitted that Surface sales were only modest at best, the same may not be said for Google’s Nexus devices, which have been selling like hotcakes since their launch. What could have led to Chitika’s dismal web usage figures?
Perhaps the more interesting figure here would not be the data on Nexus tablet family itself, but rather the one on Microsoft Surface. While Microsoft seems to be confident about its modest sales figures, a 0.13% share in traffic is nothing to call home about. Another interesting point to note would be whether Apple’s introduction of the iPad Mini is hurting sales of competitors in similar price ranges and form factors.
Should Android manufacturers be worried? If we compare Android with Windows 8 RT as platforms, then Android wins in terms of popularity and engagement. But relative to the whole tablet ecosystem, Nexus devices can certainly do better, at least if we take into account Chitika’s traffic figures.