Sources: Nexus 7 price drop coming in Q1 2013 with thinner, lower-cost screens

by: David GonzalesDecember 20, 2012

Google Nexus 7 robertnelson/Flickr

Is a cheaper Nexus 7 on the way? Industry suppliers cited as sources in a recent DigiTimes report seem to think so. Apparently, Nexus 7 units that are currently in production make use of a new, lower-cost touchscreen technology that is expected to bring the price down all the way to $99 a piece.

The new touchscreen technology, called glass-film-film or GFF, hails from a company called O-Film Tech which started shipping products for the Nexus 7 this month. This is according to a report on the Taiwanese DigiTimes, where it is also said that GFF will not only make the Nexus 7 cheaper, but thinner as well.

A $99 Nexus 7 would be very appealing, for sure, but according to the same report mentioned above, some market observers already suspect it won’t be possible to price it that low; that the lowest possible price for the ex-flagship Google tablet, at least for now, lies somewhere in the $129-$149 range. This is because of supposed limits on “how far the companies can drive down costs in their supply chain.”

In any case, a price drop on the Nexus 7 is probably inevitable once 2013 finally rolls around. But just how much of a price drop this is going to be exactly still remains to be seen.

  • I’d say $149


      I’d say about a dollar a piece. It’s still a good donut though

  • I’d happily pay £99 for a nexus

  • Kamotho Patrick

    Thank You for sharing this blog.Waiting with beated breath in Africa to get one of this gadgets.

  • Who says it cant be sold for $100? Did Google say it? Probably not, bet the competition is the one putting those statements out there. How many people would pass up a Nexus 7 for that price? Id buy one. Would go good with my Nexus 4 :)

  • TeaRunner

    Keep the price the same as now but for god’s sake bump it to 64 gig or a micro SD slot.

  • Like @TeaRunner:disqus I’d much rather see the price maintained, what’s needed are other improvements. Even unambitious ones would be welcome improvement, i.e. Battery, Build and Front Camera.

  • Nexus_Owner

    It will be cheaper and better obviously they r not just going to reduce the price but I also suspect they Will make a whole new nexus 7 for example nexus 7 hd and get rid of the 16 gb just like the 8gb and move the price of the 32 and 64 gb but they might do this while keeping the 16gb