Nexus 7 expected to sell 8 million units by release of second-generation model

by: Tom WyattFebruary 20, 2013


Despite Google’s Nexus 7 reportedly selling half the units than Apple’s iPad Mini in 2012, as well as being outsold by the Kindle Fire, the Nexus 7 is expected to sell 2 million more units on top of the unconfirmed 6 million units sold so far by the time the second generation Nexus 7 is released in June 2013, according to DigiTimes. That’s an estimated total of 8 million units sold by June this year.

According to Taiwanese suppliers, the Google Nexus 7 and Kindle Fire HD have set the price cap for mainstream tablets at $199, and thus other vendors have been driven to manufacture 7-inch tablets instead of 10-inch models. Since the Nexus 7 started selling, other tablet makers have launched, or are about to launch, 7-inch models of their own, priced at $199 or even more competitively.

As for the next Nexus 7 tablet, the first rumors have appeared suggesting the device will not come with a NVIDIA Tegra 4 processor, although the product is yet to be confirmed by Google.

Are you buying a 7-inch tablet this year?


  • Bone

    Actually I’m hoping for a Nexus 8 with fullHD screen, I guess S4 Pro would be a good chipset since the Snapdragon 600 and 800 are a little too fancy for low-budget. I could live with a little bump in price too, say $300 for 16GBs…

    • OBK1352

      they probably won’t be calling it the nexus 8 since the numbers have so far referred to the size of the screen. Seems like a silly naming strategy for Google..

      • Kassim

        It looks like it’ll catch up with them soon enough and they may need to rename/restructure their product line (Nexus 4, 7 and 10) in order to avoid any confusion.

        • Eastern37

          Or they could just be going the way that Htc and apple are, eg; Ipad, and HTC one. They could just have a Second generation nexus 7? I think that would be smarter.

          • They could also adopt an alphanumeric as a way of signifying the generation of the model. For example the new mid-2013 Nexus 7 could be called Nexus 7a, the 2014 model Nexus 7b etc. This would also kind of link in with the scheme for the alphabetic naming of the Android releases.
            Cupcake > Donut > Eclair > Froyo > Gingerbread etc.
            Alphanumeric naming would give them a scheme that could run until 2038 before running out of letters, retain a consistent root to the model names “Nexus 10”, “Nexus 4” etc., would not require any major lengthening of the name, and it would be clear that Nexus 4b and Nexus 7a are from different generations of the Nexus brand in a way that is easier to grasp than even Samsung’s hugely successful Galaxy branding.
            (For example a non-tech person completely unfamiliar with the Galaxy range could not tell from the name alone that Galaxy Note 2 and Galaxy S 3 belong to the same generation. They would maybe think instead that it should be the Galaxy S 2.)

          • Okan Basoglu

            Apple doing the same thing ipod touch is called ipod touch since the first gen. I think Its wiser to not change the name and just give it a gen number. Plus it not confusing at all much better than numbers like i9250 but that is just me.

          • Kassim

            That would be pretty good – turning the device names into brands and not rely on numbers to differentiate the different generations..

            If current manufacturer update trends hold true though, there could be another dimension to the story.

            Either one or both the next Nexus phone and/or small sized tab could change screen size from 4.xx” to 5″ or 7″ to 8″ respectively, which would actually mean the branding still won’t stick for the coming generation.

            Either way, this is one of the times I could actually feel truly sorry for marketing departments.

      • Droid

        It will be called “the new nexus 7”.

      • Bone

        Um that’s exactly why i want it to be called Nexus 8.

  • Bone

    BTW, who won the Nexus 4? Can’t recall any news on it.

  • The Nexus 7 is one of the best Android tablets on the market today. But I really hope that Asus/Google improve the screen for watching movies on the second generation Nexus 7. For some reason, I can see a difference in watching a movie or tv show on the Nexus 7 vs. the Samsung Galaxy Nexus and the GNex is better. The color just seems to come out better.

    • Kassim

      The Super AMOLED screen in the GNexus is more to “blame” – yes, the Nexus 7 screen can be improved but, OLED technology’s colour saturation is one of it’s strong points.

      • No I don’t think you understand, what I’m saying is when it comes to watching movies and TV shows, the Samsung Galaxy Nexus is much better than the Nexus 7. For some reason the Nexus 7 goes somewhat white or bright when watching movies although in playing, the Nexus 7 looks and works fine. But hopefully in the 2nd Gen Nexus 7, Asus will upgrade the screen, fullHD if you will.

        • I think he did understand. The G-Nex has an AMOLED screen that has impressive color and very high contrast ratio because of the true blacks since the pixels provide their own light.

          The Nexus 7 has a backlit LCD screen that can get washed out very easily.

  • Droidfan

    Not bad for a tablet with a limited promotion budget, sold online primarily, with production limitations due to under estimating demand.

  • kascollet

    Didn’t they sell 4,6M in 2012 ? Where does this 6M number come from ?

  • Ivan Myring

    And I have eight of them

  • I already did!
    Great device!!!!!

  • blarelli

    If the next gen Nexus 7 comes with wifi mirroring to my TV, I’d probably spend the extra money to upgrade to it instead of a roku.

  • Alan Foster

    At $199, it still has to face a lot of competition.

  • Pedro M

    Isn’t anybody feeling frustrated about all this? Am I the only one? I bought 2 nexus 7 about 5 months ago. Now they launch a much better one for the same price? What should I do? What should I think?