Android fans all over the world still waiting to purchase the Nexus 4 should better sit down for this particular rumor, as they would certainly not going to like to hear that LG may be shutting down Nexus 4 production months after launching the handset in order to focus on its own smartphones.
Without telling us where it has gotten its information, the International Business Times says that Nexus 4 production “is alleged to have [been] halted,” with LG interested in building its next-gen devices.
LG is apparently working on a variety of flagship devices, something we’ve heard of before, and the company plans to unveil some of them next month in Barcelona, at the next major event of the year, MWC 2013.
Furthermore, LG hinted a few days ago at CES that the Nexus 4 is just “the first of many” such devices, and while it didn’t specify when a next LG Nexus would arrive, it certainly did stir the mobile waters:
“Through our collaboration with Google, we launched the LG Nexus 4 smartphone. This is the first of many devices to come from our growing partnership with this very selective company.”
Is a Nexus 5 coming soon? Would it even make sense to see a Nexus 5 device at MWC?
However, this is not evidence that Nexus 4 production has stopped, even though the handset is not available to order from the Google Play Store at this time. Not to mention that there are plenty of Nexus 4 buyers that are still waiting for their purchased smartphones to ship.
Real or inflated popularity?
Stopping production of a hot product, one that would still sell great in the coming months, is certainly not something you’d expect from the company making it, although at the same time we can’t tell for sure how popular the Nexus 4 really is.
The Nexus 4 was sold out not once, but twice since being launched in late 2012. That happened in the U.S. but also in international markets. But Google didn’t mention how many units it sold to date.
Some ingenious hackers concluded that LG and Google have sold up to 500,000 Nexus 4 units so far, which is less than we would have anticipated considering the impressive response from potential buyers.
When looking at Nokia Lumia 920 sales recently, we wondered whether the device was really in hot demand in the U.S., or whether its “popularity” was caused by deficient supply management in the region.
It wouldn’t be wrong to ask the same thing about the LG Nexus 4. No matter how hot the device is among Android users, has Google intentionally drove up popularity and hype by not ordering enough handsets from LG? Comparatively, the Galaxy S3 and the Galaxy Note 2 are just two of Android devices that are a lot more popular than the Nexus 4, most likely registering millions of sales in the last few months (actual numbers aren't available at this time.)
The previous-generation Nexus handset, the Samsung-made Galaxy Nexus saw plenty of hype before its delayed U.S. launched in late 2011 as well, but numbers revealed during one Apple vs Samsung trial that also targeted the third-gen Nexus handset revealed that the Galaxy Nexus wasn’t a threat to Apple since its launch, with the device registering minuscule sales in the region compared to iPhone sales during the same period.
Whatever the case is with Nexus 4 production, we’ll certainly keep track of Nexus 4 availability in the following weeks/months, and we expect Google and/or LG to comment on the matter. Are you still looking to buy a Nexus 4, or are you already eyeing a different Android handset?