Nexus 4 production issues and ‘sold out’ popularity explained by LG France

January 17, 2013
0 38 80 13


    A few days ago a rather disturbing report said that LG has shifted its attention from the Nexus 4 to future devices, and therefore production of the fourth-generation Nexus handset has been stopped.

    Coming at a time when plenty of Android buyers are still trying to get their Nexus 4 order in – the device has been sold out on Google Play in various countries for weeks now – the rumor was certainly surprising.

    Meanwhile, LG has denied the report, and made further comments in France where Cathy Rubin, LG France’s Mobile division director talked to about Nexus 4 production, availability and sold out status.

    According to the exec, Nexus 4 production has not been stopped, and it will be increased in the following months. Apparently it’s not LG at fault for the lengthy delivery times but Google’s.

    The Search giant is said to have missed the mark when ordering Nexus 4 units. Google reportedly used sales data from the previous Nexus model to place Nexus 4 orders, but these numbers “were lower than the actual demand.” Starting from mid-February, “there will no longer be any tension in the market,” according to the exec.

    Rubin was not willing to go on record on LG’s and Google’s deal concerning the price of the device. The Nexus 4 is very affordable, off-contract, compared to other high-end phones that offer similar capabilities.

    Similarly she wasn’t ready to reveal how many Nexus 4 have been sold to date, but it did say that the number hackers came up with a few weeks ago, or over 375,000 units, is “a lot lower than the actual figure.”

    However, she did say that the Optimus G, which is basically the Nexus 4’s older, beefier (in terms of hardware) brother, did reach the 1 million sales mark since being launched a few months ago. Should we read between the lines that the Nexus 4 sold anywhere between half a million and a million units since being released?

    Rubin also talked about LG’ future plans, but failed to mention the existence of any future Nexus product – a recent rumor did say that not one but two LG Nexus devices would be launched later this year. But she did confirm that the Optimus G will get successors, with the G series being the company’s “top-of-the-line-product.”

    0 38 80


    • Macky Dee

      So as Apple cut in half their orders for iPhone 5 components, LG and Google can’t make enough! Although, stoopid idea to use last years figures for benchmark figure for order quantity – donuts!

      • Prox

        Can’t say this enough. Don’t tell a Apple user that though, they wont understand.

      • Ugo Marceau

        It’s not comparable if Apple started of their production with 1million units a month, then even cutting that in half is still better than the measly 240k thats LG/Google pulled off. It doesn’t mean the iPhone 5 is selling less than the Nexus 4 but rather that the iPhone 5 is not selling as well as Apple anticipated and the Nexus4 is selling much better than LG/Google anticipated. Still, Apple doubling down and LG throwing as many N4s as possible on the market is a good thing.

    • Nixon

      Well most probably I wasn’t the only one who was expecting a very very big restock after all that wait.Hopefully this time they will have plenty of devices and the delivery time will be 2 weeks top.

    • Vallhalen

      QR code with link to APK please :D

    • Mik3yD

      By the time this phone has steady production, it will be outdated by upcoming mobile devices.

      • Bhairav Pardiwala

        or by china based opp5!

    • nexus 4 production

      October: 70,000
      November: 90,000
      Dec: 210,000
      January: 400,000 possible since production is at 20,000 per day mid January

      From XDA-Developers Sleuthing, they found the following

      Ok, did additional poking, the results as follows:

      Phone produced in Oct had serial#
      10000 19th of Oct, AUS8BK
      20000 USA
      60000 AUS
      70123 ATMOBK (t-mobile)

      Something like 70k devices produced in October

      73000 1-th AO2UBK (O2 UK model)
      75000 5-th AO2UBK
      80000 5-th AO2UBK
      85000 21-th (?) AUKGBK – strange,
      90000 9-th AUS8BK
      92000 10-th AUS8BK
      95000 – USA
      109000 – GER
      110000 – UK
      132000 – USA
      138000 – USA
      150000 – USA
      160000 – AUSGBK

      265133 14-th ADEUBK GERMANY
      266133 15-th AHKGBK Hong Kong
      267133 15-th AHKGBK Hong Kong
      268133 15-th ADEUBK GERMANY
      269133 15-th ADEUBK GERMANY
      270133 15-th ASWSBK SWS Switzerland (looks like around 500 units)
      271133 16-th AISRBK Israel
      272133 15-th ADEUBK Germany
      273133 15-th AHKGBK Hong Kong
      274133 15-th AHKGBK Hong Kong
      275133 15-th AHKGBK Hong Kong
      277133 17-th AHKGBK Hong Kong
      278133 17-th AHKGBK Hong Kong
      279133 16-th AMYSBK
      280123 17-th AMYSBK
      289000 18-th UK
      300123 19-th ADEGBK
      305112 19-th ACA8BK
      306000 28-Oct (?) AUSGBK, 211KPPB306000 “csn” is also very different from the “surroundings”
      306001 8-Oct AUSGBK 211KPHG306001 esnoutgodate=null >>Never shipped?
      306009 4-th Dec AUSGBK 212KPHG306009 esnoutgodate=null
      306010 19-th AUS8BK 212KPYR306010 esnoutgodate=null
      306020 19-th AUS8BK esnoutgodate=null
      314001 19-th AFRGBK
      314002 19-th ADEGBK
      314050 19-th ADEGBK
      314123 19-th ADEGBK
      315112 19-th ADE8BK
      319123 20-th ADEGBK
      320123 20-th ADEGBK
      321123 20-th AAUGBK
      325112 20-th AUSGBK
      330123 20-th AUSGBK
      340123 21-th ACAGBK
      350123 22-th AUS8BK
      360123 26-th AUSGBK
      365123 27-th AUS8BK
      370123 27-th AUSGBK
      374110 28-th AUSGBK

      January 2013
      375110 2-th AUS8BK
      377110 3-th ASFRBK
      381110 2-th ASFRBK
      385110 3-th AGBRBK GBR “UNITED KINGDOM” – a new retailer? Play store was a AUKGBK
      390110 3-th AUSGBK
      395110 4-th AUSGBK
      399110 3-th ATMOBK
      400110 4-th AUSGBK
      406110 4-th AUSGBK
      419110 5-th AUSGBK
      420110 6-th ADEGBK
      422110 6-th ADEGBK
      423110 5-th ATMOBK

      424110 10-th AUSGBK
      425110 8-th AUSGBK
      430110 5-th ATMOBK
      435110 5-th ATMOBK
      445110 9-th ATMOBK
      450110 9-th ATMOBK
      451110 8-th ANEUBK “EUROPE OPEN” – something new
      455110 8-th ANEUBK
      456110 8-th ACAGBK CANADA_OPEN
      461110 8-th ATMOBK
      463110 8-th ADEGBK
      465110 8-th ADEGBK
      467110 9-th ADEGBK
      469110 9-th ADEGBK
      471110 9-th ATMOBK
      474110 9-th ATMOBK
      476110 9-th ATMOBK
      479110 9-th AUS8BK
      482110 9-th ATMOBK
      485110 10-th AUKGBK “UNITED KINGDOM_OPEN”
      487110 10-th AUKGBK
      489110 10-th AUKGBK
      491110 10-th AAVCBK VIDEOTRON – seems to be a Canadian telco?
      493110 10-th ADEUBK
      495110 10-th ADEUBK
      497110 10-th AISRBK
      499500 10-th AUKGBK
      502035 11-th AUSGBK
      507035 11-th AUSGBK
      512035 11-th AUS8BK
      513035 11-th AUS8BK

      Production rate seems to be accelerating to 20k devices per day.

      And the latest is that it is well over 600,000 right now.

    • Amblin

      So Google, you didn’t expect higher demand from a very nice device that is priced at nearly half what the previous device was? Smart move.

    • Prox

      Been saying this all along. Google under estimated demand.

    • According to XDA-Developers

      The current rate of production could look something like this

      October: 70,000 produced
      November: 90,000
      Dec: 210,000
      January: 400,000- 500,000
      February: 700,000 – 900,000 (very doable since they are at 20,000 per day mid-January)

      On the contrary, Robin claims that LG is ramping up production, and that by mid-February there should be “no more pressure” on the market.

    • Hikari0307

      By the time supply becomes available for the public again, MWC will come and a lot of people will lose interest in the nexus 4

    • Bella Pease

      This is Cathy Rubin from LG, she is quite plain looking, but her eyes and smile indicate that she would be very dirty in the bedroom