Nexus 4 production issues and ‘sold out’ popularity explained by LG France

January 17, 2013

Nexus4-sold-out

A few days ago a rather disturbing report said that LG has shifted its attention from the Nexus 4 to future devices, and therefore production of the fourth-generation Nexus handset has been stopped.

Coming at a time when plenty of Android buyers are still trying to get their Nexus 4 order in – the device has been sold out on Google Play in various countries for weeks now – the rumor was certainly surprising.

Meanwhile, LG has denied the report, and made further comments in France where Cathy Rubin, LG France’s Mobile division director talked to Challenges.fr about Nexus 4 production, availability and sold out status.

According to the exec, Nexus 4 production has not been stopped, and it will be increased in the following months. Apparently it’s not LG at fault for the lengthy delivery times but Google’s.

The Search giant is said to have missed the mark when ordering Nexus 4 units. Google reportedly used sales data from the previous Nexus model to place Nexus 4 orders, but these numbers “were lower than the actual demand.” Starting from mid-February, “there will no longer be any tension in the market,” according to the exec.

Rubin was not willing to go on record on LG’s and Google’s deal concerning the price of the device. The Nexus 4 is very affordable, off-contract, compared to other high-end phones that offer similar capabilities.

Similarly she wasn’t ready to reveal how many Nexus 4 have been sold to date, but it did say that the number hackers came up with a few weeks ago, or over 375,000 units, is “a lot lower than the actual figure.”

However, she did say that the Optimus G, which is basically the Nexus 4’s older, beefier (in terms of hardware) brother, did reach the 1 million sales mark since being launched a few months ago. Should we read between the lines that the Nexus 4 sold anywhere between half a million and a million units since being released?

Rubin also talked about LG’ future plans, but failed to mention the existence of any future Nexus product – a recent rumor did say that not one but two LG Nexus devices would be launched later this year. But she did confirm that the Optimus G will get successors, with the G series being the company’s “top-of-the-line-product.”

Comments

  • Macky Dee

    So as Apple cut in half their orders for iPhone 5 components, LG and Google can’t make enough! Although, stoopid idea to use last years figures for benchmark figure for order quantity – donuts!

    • Prox

      Can’t say this enough. Don’t tell a Apple user that though, they wont understand.

    • Ugo Marceau

      It’s not comparable if Apple started of their production with 1million units a month, then even cutting that in half is still better than the measly 240k thats LG/Google pulled off. It doesn’t mean the iPhone 5 is selling less than the Nexus 4 but rather that the iPhone 5 is not selling as well as Apple anticipated and the Nexus4 is selling much better than LG/Google anticipated. Still, Apple doubling down and LG throwing as many N4s as possible on the market is a good thing.

  • Nixon

    Well most probably I wasn’t the only one who was expecting a very very big restock after all that wait.Hopefully this time they will have plenty of devices and the delivery time will be 2 weeks top.

  • Vallhalen

    QR code with link to APK please :D

  • Mik3yD

    By the time this phone has steady production, it will be outdated by upcoming mobile devices.

    • http://www.facebook.com/bhairavpardiwala Bhairav Pardiwala

      or by china based opp5!

  • nexus 4 production

    October: 70,000
    November: 90,000
    Dec: 210,000
    January: 400,000 possible since production is at 20,000 per day mid January

    From XDA-Developers Sleuthing, they found the following

    Ok, did additional poking, the results as follows:

    Phone produced in Oct had serial#
    10000 19th of Oct, AUS8BK
    20000 USA
    45000
    60000 AUS
    70123 ATMOBK (t-mobile)

    Something like 70k devices produced in October

    Nov
    73000 1-th AO2UBK (O2 UK model)
    75000 5-th AO2UBK
    80000 5-th AO2UBK
    85000 21-th (?) AUKGBK – strange,
    90000 9-th AUS8BK
    92000 10-th AUS8BK
    95000 – USA
    109000 – GER
    110000 – UK
    132000 – USA
    138000 – USA
    150000 – USA
    160000 – AUSGBK

    DEC
    165000
    264000
    265133 14-th ADEUBK GERMANY
    266133 15-th AHKGBK Hong Kong
    267133 15-th AHKGBK Hong Kong
    268133 15-th ADEUBK GERMANY
    269133 15-th ADEUBK GERMANY
    270133 15-th ASWSBK SWS Switzerland (looks like around 500 units)
    271133 16-th AISRBK Israel
    272133 15-th ADEUBK Germany
    273133 15-th AHKGBK Hong Kong
    274133 15-th AHKGBK Hong Kong
    275133 15-th AHKGBK Hong Kong
    277133 17-th AHKGBK Hong Kong
    278133 17-th AHKGBK Hong Kong
    279133 16-th AMYSBK
    280123 17-th AMYSBK
    289000 18-th UK
    300123 19-th ADEGBK
    305112 19-th ACA8BK
    306000 28-Oct (?) AUSGBK, 211KPPB306000 “csn” is also very different from the “surroundings”
    306001 8-Oct AUSGBK 211KPHG306001 esnoutgodate=null >>Never shipped?
    306009 4-th Dec AUSGBK 212KPHG306009 esnoutgodate=null
    306010 19-th AUS8BK 212KPYR306010 esnoutgodate=null
    306020 19-th AUS8BK esnoutgodate=null
    314001 19-th AFRGBK
    314002 19-th ADEGBK
    314050 19-th ADEGBK
    314123 19-th ADEGBK
    315112 19-th ADE8BK
    319123 20-th ADEGBK
    320123 20-th ADEGBK
    321123 20-th AAUGBK
    325112 20-th AUSGBK
    330123 20-th AUSGBK
    340123 21-th ACAGBK
    350123 22-th AUS8BK
    360123 26-th AUSGBK
    365123 27-th AUS8BK
    370123 27-th AUSGBK
    374110 28-th AUSGBK

    January 2013
    375110 2-th AUS8BK
    377110 3-th ASFRBK
    381110 2-th ASFRBK
    385110 3-th AGBRBK GBR “UNITED KINGDOM” – a new retailer? Play store was a AUKGBK
    390110 3-th AUSGBK
    395110 4-th AUSGBK
    399110 3-th ATMOBK
    400110 4-th AUSGBK
    406110 4-th AUSGBK
    419110 5-th AUSGBK
    420110 6-th ADEGBK
    422110 6-th ADEGBK
    423110 5-th ATMOBK

    424110 10-th AUSGBK
    425110 8-th AUSGBK
    430110 5-th ATMOBK
    435110 5-th ATMOBK
    445110 9-th ATMOBK
    450110 9-th ATMOBK
    451110 8-th ANEUBK “EUROPE OPEN” – something new
    455110 8-th ANEUBK
    456110 8-th ACAGBK CANADA_OPEN
    461110 8-th ATMOBK
    463110 8-th ADEGBK
    465110 8-th ADEGBK
    467110 9-th ADEGBK
    469110 9-th ADEGBK
    471110 9-th ATMOBK
    474110 9-th ATMOBK
    476110 9-th ATMOBK
    479110 9-th AUS8BK
    482110 9-th ATMOBK
    485110 10-th AUKGBK “UNITED KINGDOM_OPEN”
    487110 10-th AUKGBK
    489110 10-th AUKGBK
    491110 10-th AAVCBK VIDEOTRON – seems to be a Canadian telco?
    493110 10-th ADEUBK
    495110 10-th ADEUBK
    497110 10-th AISRBK
    499500 10-th AUKGBK
    502035 11-th AUSGBK
    507035 11-th AUSGBK
    512035 11-th AUS8BK
    513035 11-th AUS8BK

    Production rate seems to be accelerating to 20k devices per day.

    And the latest is that it is well over 600,000 right now.

  • Amblin

    So Google, you didn’t expect higher demand from a very nice device that is priced at nearly half what the previous device was? Smart move.

  • Prox

    Been saying this all along. Google under estimated demand.

  • According to XDA-Developers

    The current rate of production could look something like this

    October: 70,000 produced
    November: 90,000
    Dec: 210,000
    January: 400,000- 500,000
    February: 700,000 – 900,000 (very doable since they are at 20,000 per day mid-January)

    On the contrary, Robin claims that LG is ramping up production, and that by mid-February there should be “no more pressure” on the market.

  • Hikari0307

    By the time supply becomes available for the public again, MWC will come and a lot of people will lose interest in the nexus 4

  • http://www.facebook.com/bella.pease.75 Bella Pease

    This is Cathy Rubin from LG, she is quite plain looking, but her eyes and smile indicate that she would be very dirty in the bedroom