New Samsung Galaxy S4 TV ad “Swaddle Master”, the cutest thing you’ll watch today [video]

by: Bogdan BeleJune 4, 2013

Samsung Galaxy S4 TV ad

The new Samsung Galaxy S4 TV ad called “Swaddle Master” has every chance of being the cutest video you’ll watch today.

This one doesn’t make fun of Apple, like the Pool Party one did, rather preferring to highlight some of the Galaxy S4’s features in a fun and cute way, which appeals even to iPhone users (as seen in a couple of comments on YouTube).

The new Samsung Galaxy S4 TV ad shows a young daddy that’s left alone at home with the baby while the wife is out running some errands. He’s doing his best to swaddle the baby, and wisely uses some of the Samsung Galaxy S4’s features in the process, starting with Air Gesture, which he uses to answer the phone.

Then, he uses S Voice to find the best swaddling technique video, and then Smart Pause to stop the video while actually performing the tasks described in it. Watch the video below to see what I mean.

Samsung deserves all the credit for the Galaxy S4 TV ad campaign, as it has managed to promote its flagship device in a fun way, that highlights its features in a manner that’s not at all too technical. That way, a larger number of potential buyers are reached. The strategy is obviously paying off, if you look at the sales figures the Korean giant has achieved.

What did you think of the new Samsung Galaxy S4 TV ad?

  • jfrov11

    As a father of a 9 month old and soon-to-be owner of the S4 I loved this commercial. My wife is getting the HTC One. I love all the options Android users have right now.

    • Anonymousfella

      Best phones out here, no doubt! :)

  • simpleas

    Nice ad.!

  • Orky

    Just tried the same voice search multiple times on my S4 – resulted in “searching web for swallowing tips” many times…

  • copywriterguy

    hey, i wrote this commercial! glad you liked it! i was expecting my first child at the time and was learning how to swaddle myself.