New Nexus 7 May launch hindered by concerns over first-gen Nexus 7 stock, report says

by: Chris SmithJuly 23, 2013

Asus Logo

A report from Taiwan says that the new Nexus 7 could have launched back in May, but existing first-gen Nexus 7 stock prevented it from happening.

The tablet was not unveiled at the Google I/O 2013 event took place in mid-May, which is what we have expected from Google. But now we hear that in addition to the focus on developers for the event, there may have been a different reason for postponing the announcement and subsequent launch of the device

Google is said to have had concerns over first-gen Nexus 7 inventory, and therefore postponed the launch of the device. In the recent weeks, we’ve seen several retailers slash Nexus 7 prices, a move that suggested they were trying to clear out existing Nexus 7 stock before the new model came along.

The news comes from DigiTimes, a publication that hasn’t always been accurate with rumors from the region, and says that Asus would have wanted the new tablet to ship in the second quarter, in order to bolster its numbers for the period.

Apparently the company has been experiencing some strong competition in the tablet business, facing increased competition from rivals including Acer, Lenovo, Samsung and HP.

The company is said to have shipped 5.7 million tablets in the first half of the year, and wants to sell 6.3 million more in the second half, in order to reach its annual target of 12 million – of those, Asus is expected to sell a total of 7 million Nexus 7 units (first- and second-gen models).

In the second quarter, Asus has apparently shipped 4.2 million notebooks and 2.7 million tablets, or a 10% drop for each product compared to the first quarter.

That said, this is just an unconfirmed rumor at this point. What’s certain is that Google has a special event scheduled for July 24, during which we’re very likely to see the new tablet unveiled – the device is expected to launch in the following days, according to the available leaks.

  • Personally I like freedom

    I just bought an old Nexus 7 for $40 off. Can’t go wrong.

  • Maxtouuch Quality

    New Nexus 7 is the nice tablet PC I like it.

    • Daniel DS

      What’s the hyperlink for? =.=’

      • S2556

        those spammers getting more sneaky

    • Steve Rodrigue


  • discount Nexi for everyone

    New product comes along, old product needs to be purged from inventory. Yup, that’s a normal product life cycle.

  • PuzzledObserver

    If a customer has decided to get Nexus7 v2, whether it is sold in Aug or May doesn’t matter. The only way to get rid of the old inventory of the older model is to give a big discount.

  • Anthony Tran

    I call shenanigans. If Google knew the new N7 would be ready in May in time for I/O, they would have slashed prices in April or even March. They’re not going to postpone and then decide to slash prices as a last ditch effort. I think it makes more sense that they wanted I/O to be dev-centric and try to catch more people up on 4.2 before moving onto 4.3 (and eventually 5.0 this fall).

    • CPA01


      I suspect the real reason is that they’re trying to get 4.3 finished for the same release date. The hardware was probably ready in May, but 4.3 was not.

  • shutuo283…