Netflix announced that it has signed a three-year agreement with Walt Disney Studio in a deal that will see the firm gaining exclusive rights to Disney movies – Marvel and Pixar titles included, as well as the new Star Wars trilogy – starting from 2016.
The rights are currently held by Starz, which ironically decided to forsake Netflix early in the year following their disagreement on licensing fees. This is nothing short of a bittersweet victory for Netflix.
“It’s a bold leap forward for internet television and we are incredibly pleased and proud this iconic family brand is teaming with Netflix to make it happen,” said Netflix’s chief content officer Ted Sarandos.
Subscribers of the service in the U.S. will get to watch Disney movies exclusively once they have finished their theatrical run. Netflix also gets non-exclusive streaming rights to older Disney titles, such as Dumbo, Pocahontas, and more. Unlike the former, you can already find the latter on your Netflix channel.
Future hit titles to look forward to include the sequel to The Avengers and the new Star Wars movie, which will be released some time in 2015. It’s true that Netflix has seen better days, but the latest deal might just be the one that will help secure the video-on-demand service provider’s position in the map. As a side note, we wonder how the Netflix app for Android will look like three years from now.