New Netflix family plan allows four simultaneous streaming devices

April 23, 2013
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netflix logo Credit: jennypdx/Flickr 

If the current two simultaneous Netflix streams at the same time is not enough for your household, you’ll be happy to hear that things are about to change with a new $11.99 plan.

According to the quarterly investor letter that Netflix’ CEO Reed Hastings sent out, a new plan will be added “shortly”. The new plan is aimed at customers with large families, that often run into the current limit. The family plan will be available in the U.S. (and, hopefully in the other countries the service has expanded to) and will cost $11.99 (the current two devices plan costs $7.99).

Interestingly enough, Netflix doesn’t expect to see many customers jump at the opportunity of signing up for the extended plan, with the investor letter specifying that the company expects less than 1% of subscribers to take advantage of it.

Another interesting detail revealed in the document is that Netflix plans to launch in another European market during this year’s second half. The country’s name isn’t mentioned, but the letter says more will be revealed during the July earnings call.

Do you plan on getting the new Netflix plan?

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