Motorola is returning to relevance in Europe, snags 6% UK marketshare

by: Andrew GrushMarch 31, 2014

Motorola Moto G aa 12

Although the Moto X is an excellent handset that proves there is more to a great smartphone experience than just high-end specs, it hasn’t exactly had a major impact on the global market — in large part due to the fact that the handset is just now starting to make its way to Europe and other markets outside of North America. Turning to Motorola’s budget handset, however, we’re looking at a very different story so far.

According to the latest smartphone sales data from Kantar Worldpanel ComTech, the Moto G has single-handily launched Motorola back into relevance throughout several markets in Europe. Focusing particularly on the UK, Kantar’s Dominic Sunnebo says that Motorola has gone from barely existing at all to controlling 6% of British sales, at least when looking back three months with the period ending in February of 2014.

As to be expected, the handset is most popular among income groups that generate under £20,000 a year (roughly $33284). The Moto G is also very popular among male consumers (83% of Moto G buyers) and those between the ages of 16 and 24 (over half of all buyers).

[quote qtext=”Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market.” qperson=”Dominic Sunnebo” qsource=”Strategic insight director, Kantar Worldpanel ComTech” qposition=”center”]

Honestly, we can’t say we are too surprised by the Moto G’s success. Even if it was priced at as much as $100 more, the Moto G would prove to be an attractive, solid-performing device. At it’s current pricing of £135 in the UK and $179 in the U.S.? Motorola’s budget handset is an absolute steal, and it’s also worth noting that you can get carrier-locked versions of the handset for even cheaper.

On the downside, the Moto G does make a few concessions in order to keep pricing low, such as ditching 4G LTE, NFC and other features that are commonplace among higher-end devices out there. If you can get past a few minor inconveniences, the handset still manages to provide an excellent experience that will leave consumers with a good impression of Android in general. This is something that we couldn’t necessarily say about the majority budget handsets up until now.

For those that are curious to learn more about the Moto G, you’ll want to check out our full review.

Motorola has certainly been pushing a bold new direction over the last year or so, and the Moto G is not only a major step forward for the company, it also raises the bar when it comes to what consumers expect from a sub-$200 smartphone. The big question now is whether Motorola will be able to keep this momentum up going forward, especially once it officially becomes part of Lenovo.

What do you think of the Moto G and the Moto X? Will Motorola’s continued push of this ‘new direction’ be enough to rebuild the company’s reputation and make it a more relevant player in the smartphone market?

  • MasterMuffin

    Moto G is one great device, Motorola definetly deserves this! I’m trying to get my friend to choose it as his next phone :)

    • jason ritson

      yeah ive told my wife to get a moto g next when her contracts up next week (great little phone)

      • MasterMuffin

        As long as you can prevent her from getting iPhone, everything is good :D

      • Kenne Phimmasonsouk

        If your wifes contract is up go for the moto x not the G. Its going to suit her well if she’s coming from an iPhone. Not to mention active notifications, touchless control, active assist, twist to open camera. I have one over the gs4 and love it. Never thought these features were going to be of use but you’d be surprised how much you’ll use the features and how helpful they are in real life situations.

  • Evolvr

    I live in the US and went from a 4G LTE phone with NFC and higher specs to the Moto G, which is 3G, not NFC and lower specs, but my experience on the Moto G has been much better. It comes down to simplicity. I really haven’t noticed a difference going from 4G to 3G, and pure android experience is so much better than the bloated skins most manufacturers put on their phones. For the money, it’s the best choice, by far.

  • planetlumia

    Hi. The Moto G is a great phone however the camera is far from good!

    I wrote a review about it with a dad point of view:

  • Heisenberg

    Nice achievement by Motorola! I wonder if it’ll outsell the entire WP platform next quarter…

  • Destino

    I have a moto x and was amazed by its freaking performance and user experience, so when a friend asked for my opinon on what device he should start using as his first smart phone, one that wasnt priced too much or have a performance too low for a low budget tech, I did just a small dig on the reviews, plus my actual motorola experience and the choise was easy, and the result was the usual suspect, he was in love during his first day with the phone. Good job motorola, great come back.