Motorola makes an unexpected comeback, smartphone sales double over last year

August 12, 2014
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There has been a bit of shakeup in the smartphone world this year, with manufacturers experiencing a variety of fortunes last quarter. Motorola seems to have fallen in with this year’s success stories, as the latest research shows that the company’s smartphone sales are on a strong upward trend.

According to ABI Research, Motorola sold 8.6 million smartphones in Q2 2014, up from 6.5 million in the first quarter of the year. The second quarter results also witnessed a growth of over 100 percent compared with the same quarter last year. Whilst Motorola might not be near the top five worldwide smartphone vendors, this year has proved to be a remarkable turnaround for a company that appeared down and out not too long ago.

“If you’d asked me about Motorola a year ago, I would have said it was on a distinct trajectory towards oblivion,” Nick Spencer, ABI Research

Analysts believe that Motorola has managed to benefit from this year’s trend away from premium devices, and has thrived from the move towards more affordable handsets with solid specifications for their price.

The Moto E and Moto G have been Motorola’s major recent success stories, and the Moto X’s unique software features and customisation options have also helped bring in consumers looking for additional valve from their devices. Prices have remained more competitive with the cheaper Chinese vendors, helping Motorola to avoid the recent problems experienced by the likes of Samsung.

“As the market for flagship smartphones has softened and a lot of people are looking at buying devices without a contract, Motorola’s Moto E and G seem to have really captured the moment,” Ben Wood, CCS Insight

According to Gartner, the simplicity and lack of clutter associated with more stock Android experience is also helping to drive sales. Growth in the US has been steady, but Motorola’s products have struck a particularly strong chord in European and Indian markets.

Motorola looks set to continue on this positive path with its next line-up of smartphones, which is expected to include a successor to the Moto G and the Moto X+1. Despite the recent takeover, Lenovo might do well to continue with Motorola’s scheduled roadmap, rather than attempt to change course.

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