Motorola has always been more of a US-centric company than an international one, but now that Google has bought them, I’m sure they will try to become as much of a global company as possible. In fact, Google itself will probably try to get their Play Store, where they want to sell many Nexus devices in the future, as global as possible, so they can ship the devices to anyone in the world (or just wishful thinking?).
Motorola has relaunched the RAZR brand last year, with the slim, kevlar-backed Droid RAZR, and then a few months later they stirred up quite a bit of buzz around the RAZR MAXX, with its 3300 mAh battery (now the best selling device at Verizon). The “big battery in a tight frame” recipe should be, I think, the future of all smartphones, because people really want good battery life with their phones. “Normal” people probably want it more than anything. They don’t care that much about processor speeds and other bells and whistles, but they do want reliable phones that last them a long time on a charge.
As part of the expansion of their “new” RAZR brand of smartphones, Motorola is pushing the RAZR Maxx and RAZR V in several South Asian countries: India, Singapore, Indonesia, Malaysia, and Thailand. The main differences between the two devices are the RAZR Maxx’s huge battery and the OS of the RAZR V, which is ICS, although the Maxx is upgradable to ICS in the near future. The RAZR V is also thinner, but it will only hit the stores in Q3 of this year, while the RAZR Maxx will be available today.
India, especially, is a big country and a booming mobile market, and Android is quickly becoming very popular on the subcontinent, so this launch should have a visible effect on Motorola’s global sales.
Motorola Mobility Extends the RAZR™ Family in South Asia with Motorola RAZR™ MAXX and Motorola RAZR™ V
The long-lasting Motorola RAZR MAXX and the all-new Motorola RAZR V come to India, Indonesia, Malaysia, Singapore and Thailand
June 20, 2012
NEW DELHI – 20 June 2012 – Motorola Mobility is bringing the longest-lasting smartphone on the market today, Motorola RAZRTM MAXX, and the sexy yet affordable Motorola RAZRTM V to India, Indonesia, Malaysia, Singapore and Thailand. Motorola RAZR MAXX will be available with Android™ 2.3 (Gingerbread), and will receive an over-the-air upgrade to Android 4.0 (Ice Cream Sandwich) soon after. In India, Motorola RAZR MAXX will be available in select cities at select retail stores starting 21 June for a recommended retail price of INR 31,590. Motorola RAZR V will be available with Android 4.0 during the third quarter of the year. Specific availability information will be announced closer to the retail launch dates.
Both smartphones sport the iconic RAZR design, with the same sculpted face, diamond-cut aluminium accents Not only are they gorgeous, they’re also made to last, with KEVLAR® fibre for strength and scratch-resistant Corning® Gorilla® Glass. Caught in the rain? Spill your coffee? Fear not. Motorola RAZR MAXX and Motorola RAZR V have a splash-guard coating that keeps everything safe – including the electrical boards inside.
Motorola RAZR MAXX – the longest lasting smartphone on the block
With the longest battery life of any smartphone today, this device has enough juice for 17.6 hours of talk-time – on a single charge. And because it’s in the Motorola RAZR family, it has the same incredibly thin, fast and light pedigree as the groundbreaking original Motorola RAZR smartphone. It has a vibrant 4.3-inch Super AMOLED Advanced display that features a wider range of colours than most LCD HDTVs. Plus at just 8.99mm, Motorola RAZR MAXX is still impossibly thin.
For aspiring filmmakers, forget about buying expensive, clunky equipment to shoot your first masterpiece. Instead, take advantage of Motorola RAZR MAXX’s 8-megapixel rear-facing camera with 1080p video capture for crisp, clear, cinematic-quality images. Or, simply use it to chat with a friend using the front-facing HD video camera.
Motorola RAZR MAXX is also “Business Ready,” meaning it features government-grade encryption that protects your email, contacts and calendar. Even the strictest IT manager will be impressed.
Motorola RAZR V – iconic styling and mind-blowing thinness for your budget
An amazing 8.35mm thin, Motorola RAZR V makes iconic RAZR family styling and quality available to everyone. This big-screen beauty is surprisingly compact and light, and feels great even in smaller hands. Thanks to ColorBoostTM display technology, Motorola RAZR V has extremely vibrant colours for better clarity and sharper images. With Charcoal, Glacier White and Rebel Pink options subject to market availability, you can choose the colour that reflects your own personality and style. And while Motorola RAZR V comes at a surprisingly affordable price, it gives away nothing in performance, thanks to a dual-core 1.2GHz processor.
Unique to Motorola Mobility smartphones, including Motorola RAZR MAXX and Motorola RAZR V is Smart Actions – a tool that lets you automate your phone’s settings throughout the day. For example, you can set your phone to automatically turn off its ringer when you get home from work and set it to turn off email while you sleep, or dim the screen when battery life gets below 30 percent. Essentially, Smart Actions manages all the little things that add up to make all the difference in the world – all the while extending your phone’s already long battery life.
“RAZR is synonymous with design excellence and both Motorola RAZR MAXX and Motorola RAZR V reflect that,” said Robert van Tilburg, senior regional sales director, South Asia, Motorola Mobility. “With its fantastic battery, Motorola RAZR MAXX is in a class of its own. Not only do you get everything you love about the Motorola RAZR, but now you get the power to last through marathon calls, hours of surfing the Web, or streaming movies. You’ll drop long before this phone ever does. With Motorola RAZR V, we’ve created the perfect smartphone for stylish, smart and tech-savvy consumers who want great looks, great performance and great value.”
Price and Availabily
Motorola RAZR MAXX will be available starting 21 June in select cities at selected retail stores across India for a recommended retail price of INR 31,590. Motorola RAZR V will be made available in Q3 of 2012.
Motorola Mobility, owned by Google, fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.