Motorola CEO promises even cheaper devices and more customization for premium offerings

by: Andrew GrushJanuary 22, 2014

Motorola Moto G aa 10

When the Moto G was first announced late last year, many publications and individual consumers were left both astonished and extremely excited by the device. A highly capable Android handset for a starting price of $179 had the power to transform the mobile industry in a major way, and the early effects of this change can already be seen through other reasonably decent spec’d and priced devices like the Asus ZenFone series.

As it turns out, this may just be the beginning. Speaking with Trusted Reviews, Motorola’s CEO Dennis Woodside hints that the company could be working to drive pricing even lower with future devices. In the informal interview, Woodside commented that “in much of the world $179 is a lot of money so there’s a big market at a price point of less than $179.”

Speaking further, Woodside said they were looking at ways to deliver such a lower-priced offering. “We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that.”

I mean why can’t these devices be $50? There’s no reason that can’t happen.

Now it’s important to realize that Woodside isn’t necessarily confirming that they will be able to produce a $50 handset, only that they are looking to drive down prices further than what we’ve already seen with the Moto G.

It’s also unclear exactly when we’ll see this even cheaper Motorola budget handset. Still, if Motorola could pull off releasing a handset with a $50-$100 price tag that’s still able to provide a reasonably solid Android experience, the impact could be huge to say the least.

Aside from hinting about its budget handset plans, Woodside also talked a bit about their plans for their more premium ‘flagship’ devices. Not only did the CEO mention that they will continue to focus on customization over simply pushing bleeding-edge hardware, he also alluded to new customization options that could extend into screen size and more.

[quote qtext=”On the more premium side we’re pushing more customisation. Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.” qperson=”Dennis Woodside” qsource=”Motorola CEO” qposition=”center”]

The big takeaway is that the Google-led Motorola is really just getting started. The Moto X and Moto G were the perfect way to introduce us to the new Motorola, but now the company needs to further kick things up a gear to show us exactly what they are made of.

What do you think of Motorola’s recent direction? Impressed by the Moto X and Moto G? Or are you disappointed that the company has put cutting-edge specs on the back burner?

  • João Grácio

    i have another question for you Mr Woodside…Why can´t Motorola start launch devices on Europe at the same time that they are launched on US? quote: “There´s no reason that can´t happen”

    • caneaddict

      Motorola would love to launch all devices simultaneously across all markets. The issue has been distribution. With the X and G they are working to build out distribution capacity, supply chain issues, and vendor/carrier/retail relations. I’m sure by the end of this year, all new Motorola phones will launch in Europe concurrent with the US. It took Samsung 2-3 years of the Galaxy line to develop the necessary distribution model capable of launching across all markets simultaneously.

      • Luka Mlinar

        Don’t mix up the G and the X. G you can launch anywhere, X is limited to certain markets.

        • caneaddict

          uh no… you can’t launch any phone without retail channels, supply chain etc. Due to the lack of customization on the G, they were able to get it out to more markets quickly – although I’m sure they were working feverishly for months pre-launch to set up that network. They are currently working to expand their supply capacity for all devices, although the customization takes a bit more time because it often involves setting up local assembly.

          • Luka Mlinar

            So you’re saying they couldn’t ship the X because of a plastic back cover. You’re funny :D
            I mean by that logic the S4 would never leave Korea.
            You can’t ship it anywhere because of it’s gimmicky voice command. Can’t sell that in a non English speaking country.

          • caneaddict

            No, I said they couldn’t get the type of widespread distribution for the X in Europe last August when it shipped in the States. The new Motorola is redeveloping all of their supply/distribution process as a base for the way they intend to operate moving forward. There are priorities. Clearly “value” is their #1 priority so the distribution of G was more important to them. The black plastic cover of X was not the issue (although a cover can affect testing), the issue was setting up the facilities to be able to expand customization moving forward. Their goal was never to sell the most phones in August 2013, it’s to develop the capacity, products and culture to expand quality mobile internet access to the majority of the world over the next decade.

          • Luka Mlinar

            You think way too highly of Motorola’s future plans. I wish you could see Dennis for the fuck up he really is.

          • Jesus

            I haven’t read what you guys were arguing about, but I don’t like you.

    • Rooney-

      Not just Europe, may be India alongside..

  • raj

    Go MOTO Go

    • Guest

      Too bad they screwed up their international release..

      waited since august till january still not in my country, no customizations etc.

      Nexus 5 all the way

  • Luka Mlinar

    I am yet to see a premium phone from Motorola. But than again it is a two device per year company. The mere thought of more phones per year might make Dinnis’s head explode. #worstCEOever

    • caneaddict


      • Josh McMurdo

        rule #1 of the internet….. don’t feed the trolls

  • AndroidBoss

    Bring it!

  • mustbepbs

    Of all the high end phones I’ve had over the years (GNex, GS3, DNA, GS4), the Moto X has been the absolute smoothest and feature rich experience so far, even with the “inferior” specs. This phone is a complete package, and it shows that if an OEM cares about their product and customers (not just their money each year), you can create an excellent device that enforces brand loyalty.

    The new Motorola is going places, and I plan on buying their devices in the future.

    • Jesus

      You could’ve just saved yourself all the hassles by just going with a Nexus.


      • mustbepbs

        I have. Every Nexus product I’ve owned has had serious issues, whether it’s the GNex bad radios and battery life, Nexus 7 (2012 and 2013) build quality issues the 2012 TRIM issue, or the Nexus 10 having too weak a GPU for the resolution and memory leak problems.

        The Moto X is the first phone I’ve gotten (besides the DROID DNA) that had zero issues out of the box. I’ll never purchase a Nexus again. GPE maybe, but not Nexus.

        • Jesus

          Damn man, I don’t know what you do to your phones… but either you’re lying, or you’re the most unluckiest man alive. I am honestly surprised that you hadn’t ended your life like a year ago, by eating cheeseburgers at mcdonalds until you couldn’t eat no more, and then going to your nearest target store, buying a soccer ball, then walk across the street, say hello to 20 people, do at least 30 push ups, running a mile, and then go to your nearest international airport, say goodbye to the US on a flight to where else but nigeria, say hello to that Bolt guy, have sprint session with him and lose, and then going to nigeria falls in a kayak, go down the waterfall, and die. Wow.

    • Mike Kister

      I only have limited smartphone acumen but between extensive reading by what seems to be solid, reasoned opinion and my own experience, Moto X was the way to go for me and I haven’t looked back. What a delightful experience Motorola has given us.

      • mustbepbs

        Oh how miserably wrong I was.

  • shamatuu

    Can’t wait for these flagships phones. Didn’t think i would ever see a high end phone from Motorola. Now its either Samsung because they plan to change their interface and them now. Was considering HTC and Sony but HTC updates their phone only after a 14 month phone and Sony in the US are always so late into the US territory.

    • Jesus

      You do realise that you can change the interface of Android phones?

      • shamatuu

        yes but its still there. Right now i have the Samsung note 2. I put the kitkat launcher but the touchwiz notifications on the top when you pull down and the menu are the same.thing.

        • Jesus

          Touchwiz notifications >> Nexus notifications, because you can customise them, and most importantly, disable/enable screen rotation.

  • Jayfeather787

    Pack in at least a snapdragon 200 for 75 bucks and I will buy that.

  • Nex

    They can do backflips if they want… NO Removable Battery = NO DEAL!!!!!!

    • Jesus

      and expandable memory.

  • ragni

    More customization ?
    You mean option to add sdcard slot & removable battery ? That would be great!

    Wait… that should be a standard feature on most phone.. Why should I customize

  • Jesus

    Just get us expandable memory and removable battery dammit.

  • Groud Frank

    All I want is a Motorola phablet. That is all Mr. Woodside!