At MWC, Alain Mutricy, Motorola’s senior vice president of portfolio and product management said that Motorola will not have a shift in strategy once they get acquired by Google:

“I don’t see a very short term, complete change of the product direction,” he said. “I think that we have a business to run, and therefore I think that there is continuity to be expected for 2012.”

Google Wants to Separate Themselves from Motorola

I’m not sure at this point if Google and Motorola are saying this just to avoid criticism from either their partners or the press regarding the fact that they are going to sell hardware themselves through Motorola. Google has actually said that they will build a kind of “firewall” between them and Motorola, so the Android team is unaware of Motorola’s plans and Motorola is unaware of the Android team’s plans – at least to the degree that other manufacturers are or are not aware of the Android plans.

Google has allowed a few manufacturers to get a sneak peek at what’s coming with the latest version of Android months before the public release, and they are thinking of doing the same with Motorola (or rather continue to do the same, since they were one of these manufacturers before, too). This should give a bit of certainty to the other manufacturers that Motorola is not getting special privileges.

On the other hand, it would be naive to think that Google will have absolutely no control over what’s going on at Motorola. Not only would that be unnecessary, but what would be the point of buying Motorola then? Plus, Google will replace the head of Motorola with one of their own executives, so even in worst case scenario, that executive would still report directly to the Google CEO, Larry Page, who would know what is going on with the Android team.

But Is It What the Users Want?

While Google may not want their partners to get upset over the the acquisition, I think a lot of Android users would like Google to get a lot more involved with Motorola. At the very least, Motorola should start using only stock Android. That might not be possible this year, according to this executive, but it would make a lot of sense for Motorola to eventually do that. It would make no sense for Google to develop one version of Android with a certain UI, apps and widgets, and then for Motorola to waste a few more months trying to modify all of that with their own skin, when Motorola is part of Google. Why would they do that? Why would Motorola still have its own vision of how Android should look like, when it would be owned by Google?

So I’m hoping that even if Google doesn’t let the Android team give special privileges to Motorola, like much earlier access to the code and so on, they will still tell the Motorola division to only use stock Android from now on. That poses no threat to their other partners, at least from their perspective, because they have no intention of using stock Android anyway. And if they do, then they are free to do the same, and get access in the same time with Motorola.

What do you think? Should Motorola use only stock Android from now on?

  • Alecs Jonson

    YES and i will return to Motorola with my next mobile. I owned Milestone 1 (Droid 1 for you Americans) :)

    • My first device was the Motorola Milestone aka DROID, too.

      I’m all for it, but the hardware manufacturers like HTC, Samsung, LG, Sony, Huawei, and ZTE will all be paying close attention during this transition. Of course Motorola will get the goods first, but not in a public manner. It remains to be seen what sort of impact this will have on consumers, in terms of the end result. Hopefully, it results in faster updates to the latest build of Android, and tighter integration than ever before.

      I think too, that Google has enough experience with Android now, and has optimized it for so many different kinds of hardware, that we are going to see the window of time for devices to be updated to accelerate. The only thing slowing things down now is the custom UI’s manufacturers put on, and the Carriers themselves.

  • wonshikee

    Makes no sense for Google to not dabble in Moto’s operation. They will be walking a fine line.

  • Ardrid

    I personally would love for Google to become more involved in Motorola’s operations. It would allow for true vertical integration and put them on a level playing field with Apple. The closest analogue they have to that now is the Nexus, but even that doesn’t allow for Google to exercise true control over the hardware platform. The Motorola acquisition changes that, for the better in my estimation.

    All that to say, yes, Moto should truly be a Google phone and use stock Android going forward. That also means no more bloatware.

  • Warrenbzf

    I think purchasing Motorola was genius. I see nothing but positives for the consumer. It’s not like Google won’t have to compete against Apple, Nokia/Microsoft, and others. Plus Google received a lot of valuable patents for defending Android from lawsuits.

    The biggest plus I see isn’t just that Motorola will probably go stock, and push out quicker updates, but that their phones will probably get upgrades to newer versions of Android as long as the hardware is compatible.

    Plus we may finally see a true iPod Touch competitor. Seeing as how the current manufacturers have basically left Apple to dominate in that niche, Google shouldn’t offend any of the manufacturers if the put out a decent competitor to the Touch. Plus with WhiteFi (White Space) in the U.S. we may soon all not need cellurlar voice/text plans! Just use Voice-over-IP (VoIP) and voila! Or just combing a MiFi modem with the Google “iPod Touch”, and you basically would have a smartphone. This will all hopefully push the cell providers to stop requiring voice/text plans.

    I would like to see Google push them to make an Android TV set-top box like Apple TV, or something simple like Raspberry Pi. Would be great if their cable modems could have Android TV on them as well. Maybe they could push new standards similiar to DLNA, or Wireless Video. Would be nice to finally have common standards for all home electronics gear. I think Google calls that @home. Google can do this, especially with their Motorola purchase. Motorola already has an interesting A/V receiver that has cool specs.

    An Android/Chrome OS laptop/tablet would be great. I think Google shouldn’t have any problems making a Google branded Tablet seeing as how Amazon/B&N are going to win otherwise. At the least, Motorola will push the manufacturers in this field to provide better upgrades as well.

  • Ted Calouri

    As a consumer I am torn, the idea of Moto getting access to code before Samsung, HTC etc puts my favorite manufacturers in a bad position. On the other Apple is the only fully integrated manufacturer and I would like to see what Google could do with the same advantages.

  • Ray Marx 67

    I believe that Google purchased Motorola to have a platform to showcase it’s default Android system but, also to gain their patented additional software so they can include it in upcoming versions of Android as well as a way to have their own branded equipment.