No more non-Moto Droids, Motorola now exclusive partner

July 23, 2013
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Verizon’s latest Motorola Droid handsets are now official! As you probably already noticed, this time around the RAZR branding has been dropped. Instead, the handset names are simply “Droid” Max, Mini and Ultra.

Without the sub-branding, could Motorola Droid devices easily be confused with future non-Moto Droid devices like a possible HTC Droid DNA 2? Nope, because there will be no future Droid devices, save for those made by Motorola.

That’s right, Verizon wants to finally settle down and commit to its long-time Droid partner, offering up the “Droid” name as a Motorola/Verizon exclusive. Sorry about your luck, HTC, Samsung and other would-be Droid makers.

Under the ownership of Google or not, the company isn't exactly ‘hot stuff’ these days, and so a carrier exclusive like this certainly goes a long way in helping Motorola turn things around as a company.

Word of this new arrangement comes straight from Verizon’s marketing executive, Jeff Dietel. Honestly this ‘closer’ partnership speaks volumes.

First, it shows that Motorola now has enough weight to make Verizon interested in dropping other Droid partners.

Second, it also makes it clear that Motorola isn’t interested in ending their involvement in the Droid series anytime soon.

Honestly, we can’t say we blame Motorola for signing up for a closer relationship with Verizon.

Under the ownership of Google or not, the company isn’t exactly ‘hot stuff’ these days, and so a carrier exclusive like this certainly goes a long way in helping Motorola turn things around as a company. We just wish that Motorola would have been able to convince Verizon to let these handsets arrive without locked bootloaders. I guess that would just be asking for too much.

For Verizon subscribers, what do you think of the news? Are you glad to be rid of the other non-Moto Droids or not?

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