No more non-Moto Droids, Motorola now exclusive partner

July 23, 2013
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    Verizon’s latest Motorola Droid handsets are now official! As you probably already noticed, this time around the RAZR branding has been dropped. Instead, the handset names are simply “Droid” Max, Mini and Ultra.

    Without the sub-branding, could Motorola Droid devices easily be confused with future non-Moto Droid devices like a possible HTC Droid DNA 2? Nope, because there will be no future Droid devices, save for those made by Motorola.

    That’s right, Verizon wants to finally settle down and commit to its long-time Droid partner, offering up the “Droid” name as a Motorola/Verizon exclusive. Sorry about your luck, HTC, Samsung and other would-be Droid makers.

    Under the ownership of Google or not, the company isn't exactly ‘hot stuff’ these days, and so a carrier exclusive like this certainly goes a long way in helping Motorola turn things around as a company.

    Word of this new arrangement comes straight from Verizon’s marketing executive, Jeff Dietel. Honestly this ‘closer’ partnership speaks volumes.

    First, it shows that Motorola now has enough weight to make Verizon interested in dropping other Droid partners.

    Second, it also makes it clear that Motorola isn’t interested in ending their involvement in the Droid series anytime soon.

    Honestly, we can’t say we blame Motorola for signing up for a closer relationship with Verizon.

    Under the ownership of Google or not, the company isn’t exactly ‘hot stuff’ these days, and so a carrier exclusive like this certainly goes a long way in helping Motorola turn things around as a company. We just wish that Motorola would have been able to convince Verizon to let these handsets arrive without locked bootloaders. I guess that would just be asking for too much.

    For Verizon subscribers, what do you think of the news? Are you glad to be rid of the other non-Moto Droids or not?

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    • http://www.nerdshowandtell.com nerdshowandtell.com

      Droid branding needs to DIE in general.. Just confuses the consumer about the Android brand.

      • Dragonscourgex

        Ya, this is true. I lost count how many times I had to correct people on the different.

      • 247wanker

        Idiots will always be confused. If you’re smart enough to purchase a smartphone with a 2 year commitment then you should be smart enough to do a little research. Other Android phones differentiate with non-stock OS skins and features. Android is fragmented to hell, they might as well advertise it. Can’t blame Verizon for keeping the branding if it’s so successful people don’t know that there are alternatives.

        • Know the Brand

          What the hell is a verizon? That’s what people ask when americans get the name of Motorola phones wrong and call an Android device a droid. That hurts the Android ecosystem as a whole and has destroyed Motorola’s brand altogether. Creating ignorance amongst its own customers is not succesful branding, it is successful brainwashing.

    • Kevin

      Motorola Isn’t hot stuff because they keep all their good phones for a single carrier instead of putting them on all carriers like Samsung does with its Galaxy line. I’m sure they’d do better if they didn’t limit themselves. Can anyone give me a good reason to stick with just Verizon?

      • Ivan Myring

        Grandfathered data? Coverage? Speed?
        I’m just guessing, as these are the things people tend to talk about. I’m in the uk

        • 247wanker

          I think he meant why doesn’t Motorola release Droid Ultra phones to all the carriers not why would someone want to subscribe to a Verizon plan.

          • Kevin

            Definitely talking about Moto not releasing their flagship phones on all carriers and not Verizon service.

      • 247wanker

        My guess is that maybe the exclusivity works both ways. They wont allow some other phone that could compete with the Droid Ultras however Verizon has Galaxy S4 so maybe not. Another guess, Verizon pays Motorola to make them an exclusive phone and maybe not to make a similar model for anyone else.

        • kevin

          They definitely have the Galaxy line and other phones that compete with the Ultra line.

      • End in sight

        Um. No. I can’t think of one good reason.

        • Lisandro O Oocks

          What about that Verizon will sell them for Motorola and all Motorola only has to do is make them and ship them.

          • kevin

            You mean like every service provider does with every phone they carry?

            • Lisandro O Oocks

              exactly, and they’ll have to settle with Moto X. meanwhile Verizon #1 in U.S. gets the best

    • Jonathan Franklin

      “First, it shows that Motorola now has enough weight to make Verizon interested in dropping other Droid partners”

      Or that other OEMs have enough weight that they can demand that Verizon not botch up their international phones in favor of ringtones, wallpapers, bloatware and a black and red paint job.

    • james

      Verizon plan over priced. I’ll stick with Sprint and whatever OS or platform they use for HTC or Samsung.

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