Motorola wants to build the perfect size phone

April 16, 2013
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The crew down at Motorola has a lot of pressure placed on their collective shoulders lately. Eric Schmidt is praising them, and this X phone is now the white whale of mobile devices. Being part of Google can’t be easy, as the expectations skyrocketed after the purchase. When your parent company builds self-driving cars, it’s time to step your game up.

The new Razr lineup was a big hit for Motorola, but they’ve had other issues since. Credits issued for non-JellyBean devices, bootloaders locked… it’s been interesting, no doubt. While being part of Google is definitely a lot of pressure, it also gives you access to some brilliance. Motorola seems to be taking full advantage of all that in-house genius.

In an interview with PC Magazine, Motorola design chief Jim Wicks sheds some light on what’s been going on at Motorola since Google assumed control. “We’ve been spending the past eight months on this next generation of phones, and we’ve all seen positive feedback and collaboration around things.” Wicks said, also noting that other Google departments are turning to Motorola for advice and insight on things they may have some expertise in.

The most interesting information for us is the discussion about phones. Motorola and Google are trying to hit a target audience. When discussing screen size, Wicks notes “I think ‘just right’ is important, and we’re designing so we don’t disappoint those people.” This is good news for those of us who may not like the uptick in larger screen size devices being built. He also notes they’re trying to slim down the experience, promising less bloatware.

It could also be beneficial to the actual software side of things. If Google/Motorola feels they really have the hardware in this “sweet spot”, then they’re left to innovate on the software side. A very telling response to hardware was Wicks saying “We believe in getting away from the spec wars that are just about specs and not about consumers. That’s the simple way out: spec, spec, spec. I don’t think that’s the answer.

A company that thinks about us first. Interesting concept.

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