Motorola wants to build the perfect size phone

by: Nate SwannerApril 16, 2013

Google Motorola Logo

The crew down at Motorola has a lot of pressure placed on their collective shoulders lately. Eric Schmidt is praising them, and this X phone is now the white whale of mobile devices. Being part of Google can’t be easy, as the expectations skyrocketed after the purchase. When your parent company builds self-driving cars, it’s time to step your game up.

The new Razr lineup was a big hit for Motorola, but they’ve had other issues since. Credits issued for non-JellyBean devices, bootloaders locked… it’s been interesting, no doubt. While being part of Google is definitely a lot of pressure, it also gives you access to some brilliance. Motorola seems to be taking full advantage of all that in-house genius.

In an interview with PC Magazine, Motorola design chief Jim Wicks sheds some light on what’s been going on at Motorola since Google assumed control. “We’ve been spending the past eight months on this next generation of phones, and we’ve all seen positive feedback and collaboration around things.” Wicks said, also noting that other Google departments are turning to Motorola for advice and insight on things they may have some expertise in.

The most interesting information for us is the discussion about phones. Motorola and Google are trying to hit a target audience. When discussing screen size, Wicks notes “I think ‘just right’ is important, and we’re designing so we don’t disappoint those people.” This is good news for those of us who may not like the uptick in larger screen size devices being built. He also notes they’re trying to slim down the experience, promising less bloatware.

It could also be beneficial to the actual software side of things. If Google/Motorola feels they really have the hardware in this “sweet spot”, then they’re left to innovate on the software side. A very telling response to hardware was Wicks saying “We believe in getting away from the spec wars that are just about specs and not about consumers. That’s the simple way out: spec, spec, spec. I don’t think that’s the answer.

A company that thinks about us first. Interesting concept.

  • asdf

    im guessing between 4.5 – 5.5 inches, maybe?

    • dogulas

      I’m guessing 4.3-4.5 inches. Probably 4.5.

      • Amsakanna

        4 inches

    • MasterMuffin

      That’s like the most obvious thing you can say

  • Moustapha ElAssi

    Definitely less than 5″ or at mot 5 inches.

    Also… if i am not mistaken.. i noticed that they had a Motorola device that leaked but didnt see anyone make a comment about.. and it was leaked in the April fools day ad of Google treasure. The part where some guy puts a phone up to the sun light to solve the puzzle.

    Please correct me if i am wrong.

    FYI.. the image of this unknown device actually seems to look more like 4 to 4.5″

    • MasterMuffin

      Dem looks, that is one ugly flagship phone! Can’t be the final look

  • vampyren

    “Just right….”
    What happened to exceeding expectation? That is why Samsung is selling like crazy.
    If I’m not Wrong they won’t add SD card which makes me not buy it no matter how good it will be. I already order s4 so it will last me a while until I get my next Phone.

  • Jelly Bean

    Hopefully 5.5-6 inches. The Galaxy Mega is the next big thing in the mobile industry, imho.

    • dogulas

      Oh I get it. The Next Big Thing means if it is next, it is bigger. This is going to escalate quickly…


    So 4.5″ with on screen buttons will end up being something like…4.2″? 0_0

  • Rogeross Beraña

    imho, the right size is the one which will allow the user to comfortably type a message using only a single hand.. with no tilting of the screen just to reach a certain letter…

  • me


  • notanewb

    For me just right is between 4.3″ and 4.7″ I’m hoping 4.5.

  • cycad007

    Umm….what happened to the firewall between Motorola & Google?!

    • There never was one. Google just said they’re going to be careful to not give Motorola too much preferential treatment as to not upset the other android device manufacturers. That said, some perks are to be expected for Motorola. As long as Google doesn’t over do it and alienate Samsung, LG, HTC, Sony, etc. they’ll be fine. That would mean the death of Android.

  • phoney

    Hint, figure out what can comfortably fit on the normal pocket and work from there. Phones that take a purse or backpack are only for girls.

  • Amaresh C

    I love motorola in every aspect except camera. In short they are above average performer targeted for mid segment.

  • Catalin Nichita

    I hope they will improve the battery too. It’s very frustrating to charge the phone’s battery every single day.

  • spec spec spec is all that it’s about. Give them the best hardware you can muster up and let them decide what user experience they want. AOSP, AOKP, Cyanogen, proprietary. Nothing wrong with creating a better user experience, but taking out good specs is just limiting consumer choice. They claim it’s “focusing on consumer experience” but this isn’t about satisfying the consumer. It’s about cutting back on R&D and letting competitors do all the work while you focus on selling phones to the majority of your customers who don’t flash a custom ROM.

  • piki

    give us some screnns new X-Phone