Why would Motorola waste time and resources on the ultra-low-cost DFX?

June 27, 2013
Insiders told Phone Arena that Google subsidiary Motorola is preparing an ultra-budget device codenamed DFX. But why would Motorola waste resources developing such a device?

new motorola logo

We already know that the Moto X, also known as the X Phone, is real and it’s coming in the following months. Motorola CEO Dennis Woodside himself assured us of that, confirming the multitude of leaks that have begun swirling at the beginning of the year.

Our own sources told us that there will be only one X Phone coming this year. However, that doesn’t mean that Motorola will release only one phone in 2013. Yesterday, @evleaks revealed the alleged names of two other devices that Moto is developing for Verizon – Droid Razr Ultra and Razr M Ultra – and now Phone Arena revealed that the low-cost DFX will be released by the end of the year.

If the report turns out to be true, the Motorola DFX (apparently, an internal name) will be “ultra low cost” and targeted at the remaining billions who don’t have access to the internet, or any computing technology for the matter.

Why would Motorola waste resources and time developing a phone that it will have to sell at cost or even at a loss? Because it’s the Googley thing to do.

The Google way

As the recent change of visual identity suggests, Motorola is very much a Google company now, despite of all the talk about the firewall supposedly erected between the two companies. In other words, Motorola is going to promote Google’s agenda in the future, and what interests the Mountain View giant the most is to have more people online, visiting websites, clicking on ads, and fueling its formidable AdSense money making machine.

Think about what Larry Page said at Google I/O in May. Think about Project Loon and Google Fiber, about the partnership that Google entered with Bharti to offer free internet service in India, or about the tablet-equipped internet cafes that Google has been sponsoring in Sub Saharan Africa. All of these seemingly starry-eyed initiatives are part of a grand strategy to expand the reach of a Google-central internet across the globe.

If Google manages to turn itself into the gateway to the information age for the billions of people that are now offline, it stands to win enormously. The DFX, if real, would be just a step in that direction.

Comments

  • Luka Mlinar

    I always thought that you could get a lot out of a 100$ phone if a company put some real effort in making it. It’s doesn’t need to be made at a loss. Just made so there is no loss or profit. This whole Android machine is not just about the phones.

    • http://AndroidAuthority.com/ Bogdan Petrovan

      It’s true. The problem is most companies are public and they have shareholders to satisfy. That’s why only a very rich company like Google can afford to attempt such a project.

      • EvenInTheDarkestHour

        But, bottom line cash money, is still profit. Get them hooked on a brand out of the gate, and they are likely to stay the course. As a father of three, a quality built entree level phone is worth its weight. Just my .02, others will disagree.

  • jusephe

    Motorola wouldn`t make one, but google will do.

  • nishantsirohi123

    about time Google stopped the sort of “arm race” between android manufacturers
    I mean octa-core….really i understand Samsung did it “because they can”

    but they can also just be at quad-core and make the camera with a xenon flash and a ginormous battery(3100 of note2 is huge but there is no replacement for displacement)

    Nexus-4 itself is a device that only Google could release(LG made it)
    so if the price of Nexus-4 means anything

    i motorola X or whatever could be in the same league
    and please google if you want to seal shut the memory slot at least give it 32 GB