Motorola off to a good start, ships 6.5 million units in Q1 2014

April 23, 2014

With less than a month at the helm of Motorola Mobility, Rick Osterloh took to the twitter-sphere to announce that Motorola has shipped 6.5 million devices globally in the first quarter of 2014. It was a simple announcement of a number that struggles to compare to the top producers, but 6.5 million is a respectable number for big M.

There are no specifics to speak of, but we suspect these results are in large part thanks to the success of their affordable Moto G Android smartphone that has been setting sales records for the company. Other devices that make up Motorola’s sales would have included the Moto X and a slew of DROID brand devices, like the DROID Maxx and DROID Ultra.

Motorola G Hands On AA  (1 of 17)

In February, Motorola opened the Moto G for sales in India; exclusive vendor, Flipkart, reported selling out of all stock in the first 15 minutes. With a starting price of $179 in the U.S. for the standard and unlocked versions for the Moto G, it has proven an affordable unit, possibly the best bang for the buck device on the market. And if $179 is too pricey, there is a carrier specific version of the Moto G at Verizon and U.S. Cellular that runs for just $99 ($89 if you catch special deals.)

Compared to some of the larger smartphone manufacturers around the globe, Motorola’s 6.5 million units feels a little small. Samsung loves to announce when it has reached certain milestones, such as 10 million Galaxy Note 3s sold in two months, or 10 million Galaxy S4s sold in only 30 days. However, if we look at some of Motorola’s own history, we see a company that delivered just 3.9 million units for the same period in 2013, and only shipped half a million of their ‘flagship’ Moto X devices in its first quarter on the market, which means that 6.5 million units is something to celebrate.

What’s next for Motorola?

motorola Moto360 Metal

Motorola Mobility has been known as “Motorola a Google Company” since Google purchased the company less than 3 years ago. This is all about to change as we are seeing the final stages of the sale of Motorola over to Chinese based Lenovo. Only Lenovo knows what Motorola will look like by the end of the year, but until the sale is finalized, Motorola is pushing forward with more rumored devices. The Moto X+1 is expected to replace the Moto X, and the XT1021 series may come soon as well for a fraction of the cost of the Moto G. Aside from the rumors, it is a safe bet that the officially announced Motorola Moto 360 smartwatch (pictured above) has captured the attention of many, promising the best that Android Wear has to offer in its innovative, yet oh-so-classic, round watch face design.

Is Motorola’s pending sale to Lenovo making you hold off on purchasing a Motorola smartphone?

Comments

  • KillEmAllx

    Am I the only one still crying about Google selling Motorola to Lenovo? Motorola could really have been the one and only Nexus king… smh

    • Jonathan Feist

      I haven’t given up on Motorola just yet. Lenovo might just let them do their own thing. Maybe. I hope. Motorola is doing some good things, it would be crazy for Lenovo to put an end to it.

      Is that enough optimism for you? I’ve even just ordered a GPE Moto G, I have that much faith in them – sure hope that was not a mistake.

      • Jack Dunn

        But they got Ara, and they got the patents needed to protect Android and the manufacturers. Moto was never a long term thing for them because it would give too much of a disadvantage to other companies. I do agree though, Motorola would’ve been good had it remained in Google’s hands. From Lenovo I’m just expecting mobiles as bad as their tablets are unfortunately.

        • Jonathan Feist

          That’s about what I am saying, Jack, that I hope Lenovo mostly just leaves Motorola to design their own device, and that Lenovo follows Motorola’s lead, instead of forcing Moto to make Lenovo products.

          • Jack Dunn

            I agree with you, Moto has a good team that come up with good products and ideas mostly, the production will move to China but hopefully it wont affect the final result.

          • AbbyZFresh

            It will be introduced to cheap-grade 99 cents material and ugly design when China awaits them.

    • Mehmet

      I am one of those that is looking on the positive side to things. In 2008, when the Indian automotive manufacturer Tata Motors purchased Jaguar (which had a massive brand awareness, but weak sales) things really seemed unclear for Jaguar. People were afraid that Jaguar may not be Jaguar any more. But now Jaguar is back on its feet with a much wider product portfolio than ever before building an ever greater brand. The main reason for Tata Motors purhcased Jaguar was to enter the Western market.

      So, if Lenovo gets things right they can turn Motorola in a brand that everyone loves. Lets hope that 5 years from now Motorola will benefit from Lenovo. But its important to note, this depends on what Lenovo wants to do with Moto.

      • Juan A C

        Same thing happened with Volvo and Geely. If you are “crying” for Motorola, then you probably know nothing about economics and commerce

  • martin

    Nice

  • Prion

    I, too, am still crying. I’m fearing the day that the once-great Motorola – pioneer on cellular phone technology – will suffer the same fate as that of Nokia (now Microsoft Mobile)…. Which is the complete obliteration of the Motorola brand in favor to that of the China-based “Lenovo”.

    I’m cringing right now at that possibility. Goodbye, Moto. Your legacy (Razr, Droid, Google-Moto) will never be forgotten.