Moto X to launch on August 23 on all four carriers. Moto Maker exclusive to AT&T until early November – sources

August 7, 2013
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Sources tell AdAge that all four major US carriers will be offering the new Moto X on August 23, while the customization options will remain exclusive to AT&T until November.

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Motorola has been vague about the actual carrier release date of its shiny new Moto X, only offering “late August” as a timeline for its availability.

A tip-based report from yesterday suggests that Verizon will start selling the Moto X on August 23. Now, a post from AdAge seems to confirm the release date of the Moto X on Verizon, but also on AT&T, T-Mobile, and Sprint.

According to unnamed “people familiar with the matter”, the phone will be in stores on August 23 at all four major carriers.

The report goes on to claim that the “design yourself” customization options will remain exclusive to AT&T until early November, when the other three big carriers will get to join the program.

Granted, AdAge, a publication focused on marketing and advertising, isn’t a go-to source for technology news, but it’s a very reputable outlet nevertheless, that interviewed Motorola’s marketing chief Mike Wallace ahead of the Moto X unveiling on August 1. In other words, we tend to trust this report.

Verizon earlier confirmed that Moto Maker would become available to its customers “later this year”, while Sprint and T-Mobile haven’t offered any details so far. The three carriers will only offer the black and white color options at launch, on August 23.

Moto Maker is a web app that AT&T customers will be able to use to pick from several customization options, including the colors of the back cover, front plate, and accents of their Moto X. Read more about it here.

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