Moto X to launch on August 23 on all four carriers. Moto Maker exclusive to AT&T until early November – sources

August 7, 2013
Sources tell AdAge that all four major US carriers will be offering the new Moto X on August 23, while the customization options will remain exclusive to AT&T until November.

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    Motorola has been vague about the actual carrier release date of its shiny new Moto X, only offering “late August” as a timeline for its availability.

    A tip-based report from yesterday suggests that Verizon will start selling the Moto X on August 23. Now, a post from AdAge seems to confirm the release date of the Moto X on Verizon, but also on AT&T, T-Mobile, and Sprint.

    According to unnamed “people familiar with the matter”, the phone will be in stores on August 23 at all four major carriers.

    The report goes on to claim that the “design yourself” customization options will remain exclusive to AT&T until early November, when the other three big carriers will get to join the program.

    Granted, AdAge, a publication focused on marketing and advertising, isn’t a go-to source for technology news, but it’s a very reputable outlet nevertheless, that interviewed Motorola’s marketing chief Mike Wallace ahead of the Moto X unveiling on August 1. In other words, we tend to trust this report.

    Verizon earlier confirmed that Moto Maker would become available to its customers “later this year”, while Sprint and T-Mobile haven’t offered any details so far. The three carriers will only offer the black and white color options at launch, on August 23.

    Moto Maker is a web app that AT&T customers will be able to use to pick from several customization options, including the colors of the back cover, front plate, and accents of their Moto X. Read more about it here.

    Comments

    • needa

      i sure hope moto made a sweet deal with at&t for the exclusive rights to motomaker. it would be nice to see an announcement from moto that says they will take your black/white phones back after november and customized it for you with say a seven to ten day turnaround.

      i cant help but think that the hype for me will be gone by november and i will care nothing about this phone and will just do my usual. which is save lots of money by waiting for the next best thing to come out.

    • needa

      i sure hope moto made a sweet deal with at&t for the exclusive rights to motomaker. it would be nice to see an announcement from moto that says they will take your black/white phones back after november and customized it for you with say a seven to ten day turnaround.

      i cant help but think that the hype for me will be gone by november and i will care nothing about this phone and will just do my usual. which is save lots of money by waiting for the next best thing to come out.

    • Luka Mlinar

      I just can’t get over the unreal price tag. And i so want this phone :/

    • Luka Mlinar

      I just can’t get over the unreal price tag. And i so want this phone :/

    • EvenInTheDarkestHour

      Every time I read of an exclusive carrier deal, it makes me dislike the product. Moto is playing a funny game of trying to benefit from releasing their new product on the majors, while cashing in on a “features” exclusive to AT&T. It will be interesting to see how this all plays out, and if other manufacturers will follow suit.

      • LiterofCola

        Yep! Also don’t like the fact that only AT&T has a 32gb version available. If I could have gotten a 32gb version with the ability to customize it this month on Verizon, I might have gotten it over the DMaxx. But…..yeah.

    • Kevin

      Will US Cellular’s Moto X be customizable at the same time as the rest as well?

    • Marcus Harmon

      What about the unlocked version? If it is supposed to be available on all carriers and T-Mobile is not selling it in there stores, they must b selling the unlocked version on Motorola or something else. This Moto X investigation feels unnecessary because Motorola should have reveled a little more info to people. I know the carriers differ and they may have various release dates, but they could have at least told us the exact release date for the unlocked version or the price. Motorola needs to learn to do a better job at this. I have already decided this is the phone I want, but they are so many great alternatives available now and Motorola is expecting everyone to wait. Sorry Motorola, but you have not earned that prestige yet that allows you to keep people waiting for your devices when other great phones are already there.

    • dogulas

      The only reason I can think of for why they would do this exclusivity deal is to give them time to hire all the people and ramp up production, and by November they will be in full swing (The idea that AT&T could offer any amount of money to get the deal is silly). But it’s lame and it kind of ruins it for people who are ready for their customized phone right now. I guess it’s a bit over a month of a wait, that’s not too horrible. Still, dumb.

      • michael interbartolo

        given how Google has struggle in the past with ordering/supply chain for Nexus and chromecast you might be on to something that limiting it to AT&T gives them time to get all the wrinkles out while ramping up capability.

        • dogulas

          Its seriously the only thing that could explain it. They don’t need money from AT&T and this is going to hurt sales. One day in the future Google will get it right when the release a phone. One day.

    • Jack

      The lack of Moto Maker for all carriers at launch will definitely hurt Motorola. I think customers outside of At&t will be disappointed they can not customize the phone as advertised and will either delay their purchase, or, if they cant wait, purchase a better equipped phone for the same price. Motorola then runs the risk of people losing interest as they wait for Moto Maker and new phones are released later this year.

    • Amadeus Klein

      I am just confused as to why Moto would do this?

      Why make their most innovative feature exclusive to a carrier?

      I had actually thought about upgrading a couple of phones on my sprint account to the moto X, but I would really like to personalize them, especially since they’re for my daughters so I’ll probably hold off..

      • dogulas

        Like I said below, the only thing I can think of for why they would do this is to give them time to manufacture enough cases etc in time. Like they rushed the announcement but they are still in the process of being able to make enough. The month wait for the other carriers will be just the right amount of time to be in full swing. Still,it would have been better for them to just wait instead. People lose interest for silly reasons when they have to wait to buy what they want.

        • Amadeus Klein

          That’s true… My Girls want the Moto X but they also want the customization, But by November there will be a whole new crop of phones available that they might be interested in instead… It’s too bad, I really think that this could have been a bigger success for Motorola had they planned things a bit better… But hey at least I can wait a bit before spending the cash on new phones ;)

      • Jerry

        I think Moto is using the first 2 month as a test period for the Moto maker. Think of it as beta test just for AT&T, once they stream lined the process it will be open for everyone. I am still debating if Moto X is for me, if I do end up picking one up. I would have go for one with the wood back, which is not available at release for AT&T either.

    • King-Podigy-X

      WOOOOOOOOO!!!!!!!!!!! AT&T!!!!!!!!!!!

    • LiterofCola

      Yep! Also don’t like the fact that only AT&T has a 32gb version available. If I could have gotten a 32gb version with the ability to customize it this month on Verizon, I might have gotten it over the DMaxx. But…..yeah.

    • Thatguy33

      Where has it been said that 32G is an ATT exclusive?

    • Antykain

      Moto Maker will not likely be coming to US Cellular for quite a while after the Moto X is released. Prolly a few months.. I am looking at switching to the Moto X myself with US Cellular when it comes out.. maybe. Going to play with it some and see how it feels and works. Not sure I wanna pay $199 for a midrange phone, even as nice as it may be. We’ll see.

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