New Moto X “Lazy Phone” ad shows off navigation with Touchless Control

by: Chris SmithSeptember 25, 2013

Moto X

Motorola’s “Lazy Phone” ad campaign continues with a new TV spot that focuses on using a smartphone for navigation purposes, and shows how the Moto X can be better at it.

As expected, the moral of the story is that the Moto X with its Touchless Control feature is superior to any other smartphone that can be used for voice-based navigation purposes.

This fourth “Lazy Phone” commercial is very similar to the previous ones – we have the same TJ Miller acting as the “other” smartphone that’s supposedly pretty much useless in certain situations, and the same Moto X that’s supposed to offer a better solution for the same task.

Like its predecessors, the ad is hilarious, as it looks like Motorola has found a rather unique way to promote its flagship device in comparison to the competition, without actually naming any other competing products

We can only expect TJ Miller to appear in more Moto X ads in the future, but while we wait for them, we’ll remind you that we have thoroughly reviewed the Moto X ourselves, so check out the video above to see how the handset behaves in the wild!

  • Tom Clowes-Whitby

    haha awesome ad ;]

  • n11

    Nice one. I love my moto X though I do hope an update is in tow to update further features mainly voice recognition. Other options in activating voice could allow you to customize what you want to say. They can let you type it out, then do a 10-minute training session to really understand your voice. For example “Ok moto x”, “Ok g-phone”, “Ok Xbox”, etc….

  • Lisandro O Oocks

    Although I’ve seen the ads I didn’t remember that they were about the Moto X. So not so good ads in my opinion. Normally I’m good at things like that.

  • EvenInTheDarkestHour

    What an odd commercial.