Motorola X Phone

Motorola CEO Dennis Woodside

A new report reveals the kind of personalization and contextual awareness features that will be available to Moto X buyers, and, as expected, hardware customization isn’t one of them.

ABC News has learned from its sources that Motorola will let Moto X phone buyers “fully customize the look of the device” with different colors and even engravings:

[quote qtext=”Through a website, buyers will be able to select from a palette of different colors. One color can be used for the back case and another can be selected for the trim of the phone. Users will also be able to engrave a name or message on the back cover as well as upload a personal photo through the site to be used as the wallpaper on the phone’s screen, according to people familiar with the rollout. ” qperson=”” qsource=”” qposition=”center”]

As for hardware, users will not be able to customize it, but the handset will come with “multiple storage options.” Will such customizations be enough for your needs?

Earlier today an other source painted a familiar picture on the kind of Moto X customizations that will be available to the buyer.

With so many rumored physical customizations for the Moto X, it will pay off to have a U.S.-based factory manufacturing the device. That way, Moto should be able to ship custom orders in a timely fashion after an order is placed – the report says that Google will ship devices “within days of placing the order” – a feat that would be a lot more difficult for devices made in other regions of the world:

[quote qtext=””Yes, we are making the phone in the U.S. We did that because of speed and access to end users in the U.S. It opens up some really cool possibilities,” Motorola spokesperson Danielle K. McNally told ABC News. McNally added that it plans to hire over 2,200 employees at the Fort Worth facility by August.” qperson=”” qsource=”” qposition=”center”]

Without mentioning specs, the publication describes the handset as a mid-range device, with an Android 4.2.2 version already being tested by carriers.

X Phone concept

X Phone concept

More importantly, ABC News also shares some more details about how the contextual awareness features would work. Apparently the phone will know when you want to take a photo and will automatically launch the camera app. Similarly, the phone will know you are driving, at which point it will automatically launch the speakerphone function. The handset is also expected to feature “advanced voice recognition technology.”

ABC News also said that buyers will be able to purchase the handset directly from the web, “but also buy standard version through carrier stores.” That particular detail is very interesting as it seems to suggest that carrier-bound Moto X phones may not be customizable, but “standard.”

While we’re still waiting for final specifications and availability details for the Moto X, we’ll note that the first Moto X ad has been published in the New York Times, USA Today and Wall Street Journal. Moreover, the company has opened up a registration page on its website where potential Moto X buyers can sign up to receive more details about the device.

That said, these Moto X details are still not official, even though it’s coming from ABC News.

  • MasterMuffin

    I’ll skip this for Nexus 5

    • Terry

      Me too, sounds kind of meh

      • MasterMuffin

        “Meh”, perfect and most accurate description of Moto X!

  • Seriously hoping this will work on Verizon!

  • Dt Bell

    Thx for the article.
    ABC news, huh? Wow, big dogs..
    It smells like, “If it’s bad news, get out in front of it.
    I hope it’s not “dust-bin engineering” (what Moto was working on before it Googled)
    If it is, after owning the Triumph, the divorce is in the mail.

  • jjordan

    Call it what it is. Its crap

  • jjordan

    A Google company should do better

  • thartist

    PLEASE STOP USING THAT FUCKING CONCEPT IN EVERY DAMN ARTICLE, when you know the real thing has been leaked and (pseudo)confirmed a million times!!!

    • Mike Bastable

      agreed sick of the sight of the bloody thing

  • Mike Bastable

    X phone sounds like fun, and very very niche. I can’t believe that Google is going along the lines leaked because it is really lame. Or of course the “Goodbye Moto” ad campaign is actually a literal statement of fact.
    I expect some more options or they are really gonna give this away price wise.
    As i said in a previous comment the x is merely the aperitif the real strategy will become apparent with Key Lime Pie, as Google will move to counter fragmentation in a very BIG way.

  • Luka Mlinar

    So i can put any image on the back of the phone? SWEET!
    I already see me buying it with a Zelda sign like mascot riding a dinosaur that’s wearing Glass, but with lasers mounted on it. PEW PEW PEW!

    • Guest

      On a volcano!

  • I don’t quite like the idea of my phone knowing what I am doing. Next step is a fridge knowing what I eat. My kettle will soon spy on me…