Moto X customization features detailed, brings tons of potential choices

August 1, 2013
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The moment we’ve all been waiting for has finally come, the Moto X is now official! As expected, Motorola’s latest flagship brings quite a few unique customization options to the table.

Previously we thought the phone would have the ability to choose from a few different colors for the front trim and backplate. It turns out we were mostly right as Motorola is giving us command over the front, back and accent color of the handset using a special online tool it is calling “the MotoMaker”.

What if you spend all this time customizing it only to find you don’t like your color combo when it arrives? Motorola gives you 14 days to return it or get a new design, no questions asked.

The company boasts over 2,000 possible combinations for your Moto X, with more to come! Of course the actual amount of color choices are much lower than this in reality with 18 different colored back plates, a black or white front and 7 accent colors. As for backplate material choices, Motorola says they will constantly be adding new materials such as real wood backs.

Beyond the color choice for the handset, Motorola also lets us choose a custom startup message, a special image as the default wallpaper and offers us the choice of either 16 or 32GB storage.

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Looking for even more ways to stand out? Motorola has your back.

Moto is teaming up with several brands including SOL Republic to give you us a wide ecosystem of customizable accessories in all sorts of shapes and colors as part of their “M4DE Motorola” program, which will include headphones, speakers, cases and much more.

The phone will also be made right here in the United States, where Motorola promises to have it ready and in your hands in four days or less after ordering. What if you spend all this time customizing it only to find you don’t like your color combo when it arrives? Motorola gives you 14 days to return it or get a new design, no questions asked.

Now for the bad news: at launch the MotoMaker and all the great choices that come with it will be locked down to AT&T.

That means that other U.S. Carriers will initially only get the choice of black or white uncustomized versions. On the bright side, the MotoMaker will eventually make it to the rest of the U.S. carriers, though no word on when.

So how about it, do you plan on picking up the Moto X, or are you disappointed by the AT&T exclusivity?

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