AT&T, America’s second largest wireless carrier, has scored an impressive series of exclusive devices over the past few months, making customers of other carriers (we’re looking at you, Verizon) look in envy.
The latest example is one of the hottest Android devices of the moment, which was just released on AT&T only.
The much hyped Moto X is Motorola’s comeback effort that you’ve read about all summer. The device doesn’t boast the most impressive specifications out there, but Motorola knew how to muster the best experience out of the hardware at its disposal. With features like always-on Touchless Control and the Active Display notification system, the Moto X is a smooth, well thought out device that our Kris Wouk reviewed in-depth here.
The Moto X is now available online and in AT&T stores for $199 on a two-year contract.
Besides getting the hotly anticipated device ahead of its competitors, the carrier also scored initial exclusivity on the customizable version of the Moto X. However, Moto Maker, the web app that customers can use to pick the colors of their phones, doesn’t appear to be live yet.
Customers buying the Moto X from brick-and-mortar stores will receive a coupon that they will need to take home and register online in order to customize the device with Moto Maker. Online buyers will simply be redirected to Motorola’s web app. Regardless of which option you choose, Motorola promised you would get your customized device shipped home within four working days.
If you prefer the standard black or white color options, you’ll be able to buy them right from AT&T stores.
Note that Motorola recently announced that the ability to engrave a “signature” on the Moto X wouldn’t be available at launch, due to issues with quality control.
As for the other carriers that will eventually carry the Moto X, we have no new official information. A report said that the device would start selling on all big four carriers today, but it seems that’s not the case. The same report claimed that AT&T’s exclusivity on the customizable variant of the Moto X would stretch till early November, though we’d take that with a grain of salt.