Moto E announced: here’s what you need to know

by: Bogdan PetrovanMay 13, 2014

Video_ Meet the Moto E, Official Video Unveils Motorola’s New Phone _ Droid Life 001371

Motorola just one-upped itself, at least when it comes to the value for cost ratio. We all thought the Moto G was amazing for its price (and massive sales throughout the world prove that customers agree), but the brand new Moto E is even cheaper.

Announced minutes ago, the Moto E is Motorola’s phone that’s “priced for all” and “made to last”. Starting at $129, this solid 4.3-inch device sure looks to fit the description, but what shortcomings will you have to accept for that low price tag?

Let’s take a look at the key details of the Moto E, and stay tuned for a full hands-on post, images, and videos later today.

Moto E specifications

Display4.3-inch LCD, qHD (540×960), 256 ppi, Gorilla Glass 3
Processor1.2GHz dual-core Snapdragon 200
Adreno 302
Storage4 GB, microSD card slot, up to 32GB
Camera5 MP rear
Battery1,980 mAh
ConnectivityGPS, microUSB 2.0, Wi-Fi a/b/g/n, Bluetooth 4.0
NetworksUMTS 850/900/1900/2100
AWS 850/1700/1900 (2100) + QGSM 850/900/1800/19000
GSM 850/900/1800/1900
CDMA 800/850/1900

Dual-SIM version
SoftwareAndroid 4.4 KitKat
Dimensions124.38 x 64.8 x 12.3 mm
142 grams
ColorsBlack, Turquoise, Lime

Moto E features

The Moto E may be one of the cheapest brand name device you can buy, but that doesn’t mean you’ll have to settle with the lousy experience that devices in this class typically offer.

First, the Moto E features Gorilla Glass 3 and is resistant to splashes, hence the “made to last” tagline.

The qHD display is a good proposition for the price. Because of its relatively small size, pixel density is 256 ppi; for comparison, the Moto X offers a 326 ppi density. We haven’t got the chance to assess the display’s quality yet, but signs are encouraging.

The processing package is decidedly unexciting, as are the 1GB of RAM and 4GB of internal storage. But again, looking at the entire spec sheet through the price lens, the Moto E still delivers great bang for the buck, especially when considering what $100 typically buys you. You also get a microSD card slot to supplement that puny 4GB of storage, a 5MP rear camera, and a 1,980 mAh battery, which should last you quite a while thanks to the no frills screen.

The one gig of RAM is more than enough to run Android 4.4 KitKat, and we salute Motorola’s commitment to keeping it simple. The entire OS is almost stock-like, with the exception of Motorola’s few additions, which include Assist and the Motorola Alert. Motorola guarantees at least one update for the Moto E, to Android 4.4.3 (which hasn’t been released yet.)

The Moto E won’t ever win any beauty pageants, with its bulky 12mm profile and thick bezels around the screen. Design-wise, we’re looking at Motorola’s now familiar language shrunk down to a smaller package, though the Moto E is just a few millimeters shorter than its Moto G sibling. The device is available in black and white, but just like with the G, you will be able to swap covers to suit your tastes. There will be nine color options for the shells, including Moto’s now classic lime, turquoise, and pink.

Price and availability

The Moto E will be available in 40 countries and from over 80 carriers over the coming weeks. The starting price in the US will be $129. In the UK, the device will go for £89. In India, the device will be available through retailer Flipkart for 6,999 Rs.

Official video

Buy or pass?

[poll id=”584″]

  • Andy Russell

    “and is resistant to splashes, hence the “priced for all” tagline.and is resistant to splashes, hence the “priced for all” tagline.”

    I think you mean “built to last”.

  • João Grácio

    game changer

  • Richard Riker

    Android 4.4.4? 4.4.3 isn’t ready now…

  • Shark Bait

    Let hope this pushes the rest of the market to slot their huge margins, good job moto!!

    • MasterMuffin

      This won’t do it because this is a budget device. A well priced flagship phone like the OnePlus from Motorola could do it. It’s just sad that if companies don’t make record profits every year, their stock price drops and everyone loses money :/

      • MasturMuffin

        Sounds like an inspiration to boyscott shitsung.

      • RanRu

        It’s refreshing to see someone with at least a moderate understanding of the way publicly traded companies work. There are so few people that do anymore.
        However, the Moto E will certainly push the market. It might not have a large effect on the price of flagship devices, but there is still massive competition to be had in the entry- and mid-level, and Motorola is taking that market by the horns. Hopefully others will follow suit and we’ll have some positive capitalism again.

        • MasterMuffin

          Yup, capitalism is supposed to keep quality of products high and prices low!

      • Shark Bait

        Not every one a looses money, just the shareholders, and it really depends who they are. If they a bank they only want the price rising, however a real investor should realise they need to gain market share quick, by slashing the prices, then worry about monetising later. Just look at a amazon, the make losses but the price goes up because they have a huggggeeee market share

        • MasterMuffin

          “Everyone” ment the shareholders, duh :) But not just for example Samsung’s shareholders, because one big company having a share price drop often causes a chain reaction. There are different kinds of investors, and many of them panic when they read bad news from their favourite yellow press! And not all are long-term investors and can’t have lots of money in shares for a long time

          • Shark Bait

            Yes it depends on the investor. But back to your original point, a dip in sales and profit is a bad thing, but an increase in sales with a dip in profit is often be seen a a good thing, growth is very important.
            (especially since moto was having dips in sales and making losses)

          • MasterMuffin


      • addthebad

        Agreed. Their should have been a black and white moto x available at half the price

  • nishantsirohi123

    i hope the sd card slot moto g also gets launched

  • MasterMuffin

    4.4.4 KitKat?? :D This is Nokia X done right

  • mohd sultan

    these is lenovo magic sd card slot
    please moto keep this

  • GandangaTororo

    Race to the bottom has begun, the question ” who will blink first”?

  • Marques Brownie

    You’d be better off opting for an Asus Zenfone 5. 720p 5″ screen. Around the same price range as the Moto E. However, maybe you should think of saving up just a little more for the OnePlus One

    • Alex S

      Yea good luck buying it in the U.S

  • Kass

    As an overall package, Motorola have nailed the affordable smartphone – watch it blitz the low-end smartphone segment.

  • Peter Bognar

    The highest data speed is 3G (UMTS), right? That’s not so hot, but I guess you need to give in somewhere…
    Still amazing and a game-changer for many.

  • Tsadok Salomon

    I can buy the moto g in the UK for £100. So no x

    • jason ritson

      i got mine for £99 :)

      • Tsadok Salomon

        The moto E is just not valuable enough compare to the moto g at £99 in the UK. X for the correction ;-)

    • Carl Draper


      • Tsadok Salomon

        Yes tesco, and you can find online easy ;-)

  • Luka Mlinar

    Even the bad look is kind of growing on me. It’s not sub 100 but it will do the trick. Solid specs. These should be the minimum specifications for Android if you ask me.

  • It’s to close to the Moto G, they should have been going for a $89 phone…

  • The specs seems nice for its price
    Though I’d rather wait & get the Moto G
    This phone isn’t for me.
    But at least it seems to perform much better than phones at the same price point. Good job Motorola!

  • Sophia Patel

    Nice phone with 4 GB internal memory and 1 GB Ram.

  • Jonathan Sosa

    Okay these guys have been doing a superb job lately

  • Geeky andro

    This phone ain’t for u(us,uk,europe) this means an iphone for south Asians or for growing market like india and china.

  • undercoverduck

    What’s the bottom metal bar for tho? Is it a speaker grill?

  • RanRu

    I admit it has a slightly cheap look with the white front and silver accents, but I actually quite like it in black.
    Can’t wait to see a hands on or in-depth review.

  • Silvantis Hardy

    WOW! At $129 this phone is amazing. I might just buy one just to see what it’s all about.

  • Shubham Singh

    as a Indian consumer i am very much impressed by the pricing of Motorola we usually get devices at hiked prices but it opposite case here. moto e is up for order with the price tag of $117 usd on flipkart.

  • apianist16

    Moto G I could have seen myself considering, but I think this one is just a little too budget. :/

  • Cal Rankin

    That is pretty great. It’s definitely the best cheap phone anyone could buy.
    and since now the Moto G has LTE, you could always consider that, too.

  • Cal Rankin

    Moto now just needs a different high-end phone to complement the Moto X. If they kept similar specs to the Droid Maxx, plus a microSD card slot, and put in a Moto-style customizable exterior, I would be set.
    I also wouldn’t mind making it an X10 computing system (replace the S4 chip with the Pro)

  • jack

    Cheap phone for cheap fandroids who can’t spare $650 for an iPhone

    • Salman Thaw

      There are poor people in the world that need a device to communicate with other people. For them $129 is a lot of money, but having a phone is essential in life. They have other priorities, such as food and water, before having a phone.

      For you, a phone is a luxury item and an affirmation of your status and “wealth”. I could tell you that you are cheap for using an iPhone or driving one car or another or wearing this or that. I guarantee you that I am more wealthy than you, but I don’t feel the need to insult people that make less money than me.

      Do you take vacations to Third World countries to laugh at their poverty? Or do you just do it from the comfort of your own home?

      Enjoy your iPhone and I hope you feel rich. Most affluent people spend their life enjoying their wealth, not going on Android forums to insult the poor.

  • Jesus Cumba

    No LTE? That’s a deal breaker for me.

  • Gideon Salim

    Would like to see this phone available on my country and AndroidAuthority’s Sunday Giveaway :)

  • Exare

    This is a nice little phone. Not bad.

  • Tommy

    The only obvious things Motorola has done to save money are to skip a front camera and LTE. Owners will also have to make do with a 5-megapixel camera and 4GB of integrated storage. The company makes up for the latter with a microSD card slot. And if you have decided to become a proud owner of this device, perhaps you’re in the market for a solid and beautiful protection case as well.

  • Tommy

    Motorola has done an very good job of balancing price and quality with the Moto E. As a first-time buyer’s smartphone or for emerging markets like India it is both affordable and a great experience, easily being the best smartphone available for less than £90 list price. And if you have decided to become a proud owner of this device, perhaps you’re in the market for a solid and beautiful protection case as well.