They say that profanity is an excuse for a lack of vocabulary. But really, who the fudge cares about choice of words and getting dirty looks from others when you’re trying to break some new records on Temple Run, or whatever game the cool kids are hooked on these days.
This seems to be gist of the latest commercial for MOGA, the universal gaming controller for Android that’s bound to be embraced by mobile gamers across the country.
Perhaps we just live a very sheltered life, but it features many curses and expletives for a minute video. The ad has done its job in making us laugh, though. Due to the censored bits, we don’t think this warrants an “NSFW” tag, but you may want to keep the audio slightly down.
As for the Bluetooth gaming controller itself, it has dual analog sticks, four actions buttons, and shoulder trigger buttons. MOGA is already available in stores, where it can be had for $49.99. While you’ll find a free Sonic CD and Pac-Man copy inside the package, it doesn’t ship with the required two AAA batteries.
So, what do you think of the video? A reminder of how you are at your gaming worst?
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1. It got you to talk about it, and share the video.
2. It’s memorable
Viral marketing at its most profane.
i see myself buying one of those ! would probably go most best with the Galaxy note 2 !
Ludicrous. But the most absurd aspect will be that there will be those out there that will imitate this commercial thinking they are funny, but in end only look comical and foolish.
Crass “viral” advertising aside, I’d been looking at the MOGA with interest. I’m gonna wait and see if the iControlPad 2 ships before xmas and what the reviews are like — love the idea of a built-in thumbboard and that it’s designed to be hackable, but not enough to give anyone money over Kickstarter — but one way or another, a Bluetooth gamepad is most likely in my future.
Try the Drambuie viral marketing campaign in Australia a few years back. Raw, rude, funny, and quite sly.
Hilarious though the ad is, it’s amazing that I didn’t once get to see the actual product fully – only the back of it through someone’s fingers. Now, I have to trawl through the net if I need more visual info.
Smart marketing? I don’t think so…