Mini all the things: Lenovo and Huawei gear up to release Mini edition phones

July 2, 2013
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Seeking to maximize returns from R&D and marketing, Lenovo and Huawei will follow Samsung’s and HTC’s lead in releasing “Mini edition” phones in the next months.

    mini logo Grace5mith

    A few weeks ago, my colleague Brad Ward asked “What’s up with all these Mini smartphone editions?” At the time, we knew about Samsung’s Galaxy S4 Mini and HTC’s rumored One Mini, and we had heard rumors about a Mini edition of the Oppo Find 5. While the Find Mini turned out to be nothing more than a rumor, the One Mini is definitely real, although HTC still hasn’t acknowledged its existence.

    Samsung, HTC, and now Lenovo and Huawei

    According to the ever in-the-know rumor purveyors at Digitimes, two other Android smartphone makers are gearing up to launch their own Mini smartphones in the second half of the year. These devices will be mid-range to high-end and will boast displays of 4.3-inch to 4.5-inch.

    So, getting back to Brad’s question, what’s up with this Mini craze? Why are Android phone makers churning out smaller clones of their flagships? Money, of course. Developing Mini phones lets phone makers save costs:

    Offering of mini versions of flagship smartphone models can maximize the benefit from using R&D and marketing resources and therefore has become a trend for international vendors, the sources pointed out.
    Digitimes

    With Mini editions, phone makers can simply shrink down a proven design, saving time and money. The same goes for marketing costs – once you made your flagship known, it’s easy to borrow some of the mind share and use it to promote a similar, albeit not that good Mini device.

    We just wished Android manufacturers would deliver top specs in their Mini smartphones. Plenty of people crave for a smaller (for today’s standards) device with a great user experience, and these days it’s hard for them to find such a device. The HTC One Mini looks like a step in the right direction. Let’s see what Lenovo and Huawei come up with.

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    Comments

    • Adam Koueider

      While Android has dozens of smartphones that surpass the iPhone 5 in every aspect, there seems to be no “real” rival to the iPhone. A smartphone that is 4-4.3-inches large and has high-end specs.

      So my question to all Android OEMs is:
      “Why you no make smaller high-end smartphone???”

      • http://AndroidAuthority.com/ Bogdan Petrovan

        They’re chasing the trend, and the current trend is to make phones bigger. Meanwhile they ignore women, who vastly prefer smaller devices.

        • Adam Koueider

          Funny that you mentioned women, because I’ve seen a lot of women rocking Galaxy Note 2′s (maybe its because they have purses to put it in).

          I myself prefer a display size of around 4.5-inch. I went from the Galaxy S2 which I found almost perfect — if a little too small — to an S3 which I found slightly too large, then to a Nexus 4 which I found almost perfect — a little too large. It’s funny that even though there’s a 0.1-inch difference between the S3 and the Nexus 4, it’s a massive difference in real life. Shows how much a difference the hardware buttons on the S3 make.

          • Rockwell mellow

            Well the nexus 4 does have on screen buttons which use up some screen realesate

      • Rockwell mellow

        Because ios is more a more light weight operating system and can run better on smaller hardware. Running android on a dual core 1.3 GHz chip and a 1440 mah battery and you’re going to have a bad time.

      • Samsul Plur

        They’re chasing the trend, and the current trend is to make phones bigger. Meanwhile they ignore women http://mudah-cepat-hemat.blogspot.com/
        http://mudah-cepat-hemat.blogspot.com/2013/06/cara-memperbaiki-keyboard-laptop-yang.html

    • Jason Martin

      The thing is.. I doubt anyone here really understands the real concern behind Huawei.

      http://news.cnet.com/8301-1035_3-57588045-94/like-u.s-lawmakers-brits-raise-spying-fears-over-huawei-gear/

      While I agree that I preferred the trend to smaller devices, I am overall happy with the S3 in my pocket at the moment.

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