Microsoft sends astronauts to troll Samsung’s “Terminal Galaxy 5”

May 27, 2014

microsoft Lumianauts

In a move of uncertain taste, Samsung recently announced that it would be “taking over” Terminal 5, the largest terminal of London’s Heathrow Airport, one of the busiest in the  world. The takeover, the original press release gushed, would see Samsung’s logo everywhere inside the terminal, whose name would be changed to “Terminal Samsung Galaxy S5” for the duration of the campaign.

As it turns out, the re-branding was less exhaustive that Samsung led us to believe, but at least one competitor found it necessary to strike back.

Microsoft Devices, formerly Nokia’s smartphone division, sent four “Lumianauts” in search of “the Galaxy” inside Heathrow’s Terminal 5. What did they find inside? Well, not much.

Lumianauts4

From Microsoft/Nokia’s blog post:

Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy’. Rather, the terminal had taken over by advertising for another mobile phone company. With constellation map in-hand they bowed their heads in disappointment and rang HQ, “Microsoft…we have a problem.”

Having failed to find anything exciting in Terminal Galaxy S5, the Lumianauts consoled themselves with their own “out of their world” Lumias.

Lumianauts3

It’s always fun to see big companies trading punches, especially when it’s funny and good natured, like in this case. With that said, Microsoft, you could’ve done better, though this is still a class above your ill-fated Scroogled campaign against Google.

Comments

  • leecasey

    I dislike Samsung these days and definitely have a soft spot for the Lumia range. However, this is just pathetic.

    • MasterMuffin

      Scroogled was pathetic, this is okay :)

      • Jayfeather787

        Scroogled was pathetic, I think was was idiotic, stupid, and lame.

    • Ben Edwards

      Have a sense of humour, this is fantastic! Samsung taking over the terminal was stupid (and in my opinion utterly pointless), good on MS for taking a stab at them. I mean, come on “Terminal Galaxy S5″ is uninspired and lacking any form of originality. It was just waiting for someone to take the piss.

  • Teic

    ahaha amazing, we should see more things like that, that Samsung campaign is really lame.

  • Mike

    I always knew MS were comedians.

    • MasterMuffin

      I knew it too after I saw Windows 8 :DDD

      Jk

  • Luka Mlinar

    Yea but it’s like a sick ant making a joke about a tiger. All jokes aside Nokia sealed it’s faith with Microsoft. Sure they make Android phones but they are piss poor phones with that ugly square UI that i wouldn’t touch with a laser over the internet.

    • Marcus Winchester

      better UI than most skinned Android experiences that offer a non unified visual experience. The UX is fine but the only phone to nail the GUI for me is HTC with Sense 6, I find stock android to be ugly and lacking in taste

      • Luka Mlinar

        Agree to disagree :P

      • Ivan Budiutama

        second that, agree to disagree. Sense 6, xperia UI, or even the “ugly” touchwiz is a mater of taste, but the UI in Nokia X is ultimate disaster, a very bad taste to introduce a Windows UI, I prefer Touchwiz anytime (and I hate touchwiz).

      • Aidan Ireland

        Bro, do you even KitKat? Stock 4.4.2 is a pleasure to use albeit minus a few features present in manufacturer/custom ROMs.

    • RarestName

      I was expecting some witty comments, then I remembered that I’m on Android Authority.

      • Luka Mlinar

        I’m not loyal to anyone and best of all i hate Samsung but the fact is that everyone else make an inferior product compered. At least for me :/

      • http://nsood.in/ Naman Sood

        How’d you do that bold thing on Android?

        • MasterMuffin

          Edit. Just put the word “strong” between , your text and /strong after between

          BOLD

          • http://nsood.in/ Naman Sood

            No… wait. HTML works in Disqus?! That’s awesome! Thanks!

          • zmoney

            WORDUP

  • https://www.heartbleedbug.com Intellectua1

    Microsoft should try to make good selling products instead of making jokes. This is pathetic.

    • MasterMuffin

      Surface Pro 3 is amazing

      • https://www.heartbleedbug.com Intellectua1

        I don’t have one but I wouldn’t doubt it, I’m one of the last Mohicans that’s rooting for Microsoft to make a big comeback. But these joke campaigns have got to stop. They need to focus on innovation and making sales. The Scroogle and this Samsung attack is just ridiculous.

        • MasterMuffin

          I feel you, still like MS and want to see Windows 9 succesfull.

  • Dimitar Gospodinov

    “Why don’t we make an advertising campaign with Samsung’s money instead of paying it ourselves eh?” Microsoft

  • MasterMuffin

    Next Lumia tablet with curved display confirmed (the last picture)!

  • Aravind Arsenal

    This could have been great if Nokia released an amazing Android phone(which isn’t gonna happen because of Microsoft)

  • Darth Valkyria

    When you are in top of the business, the belows will always speak bad things of you. But that’s simple because they would want to be there. I don’t see other companies like LG, Sony, HTC, Motorola, speaking bad of their pals, only Samsung, Microsoft and Apple, but the one who is really not a challenge is Microsoft, because the OS is just simply ugly, and with a poor market app. So Microsoft you should be better think of how to make your OS environment more simple than laughing the others. Before start to make critics into anothers, start to see what’s inside of you and what’s wrong.

    • Mur

      Actually I think WP8.1 is very nice, I just prefer Android :D

  • Roberto Virga

    Poor Lumianauts, they seem lost. No doubt they’ve been using Bing Maps.

    • Jayfeather787

      HAHAHAHAHA!! Good one!

  • Fer

    Now this is funny

  • Jayfeather787

    Stupid Microsoft. Make a decent OS and phone instead of pulling stupid crap like this. Windows 8 sucks, and their phones suck more. Learn Microsoft, instead of being a stupid jackass.

    • MasterMuffin

      I wouldn’t hesitate taking a Lumia 1520 or 1020 with Android

      • Jayfeather787

        Well, it would automatically just be awesome because it has Android.

        • MasterMuffin

          Sounds plausible :D

    • Ben Edwards

      What’s wrong with this? Samsung taking over the terminal and rebranding it is stupid in itself, fair game to Microsoft for taking a shot at them. I think it’s brilliant.

      • Jayfeather787

        It was not stupid. Samsung was simply advertising. Microsoft did some stupid thing by sending guys in astronaut suits to make fun of the phone. That was immature and childish of Microsoft. They responded way too agressively to a harmless little ad. If I saw one of those stupid Lumianauts I would have punched them in the throat.

  • Ben Edwards

    Hahahah. This is awesome! One of the better things MS has done lately with their marketing.

  • Jesus

    lol… reminds me of what HTC did at that Samsung event in New York

  • DroidRules

    Poor Nokia, I think they’re jealous.

    Hey M$, what about WinRT…Oh Nevermind ;-)

  • ziplock9000

    Tacky as hell. MS have turned into silly children

  • John

    That’s real brave of Microsoft to bring up the whole space thing… considering NASA threw their windows OS out the space toilet in favor of linux.

  • WestFiasco

    Cool