The Windows Phone YouTube app quarrel between Google and Microsoft has a new episode to it, as Microsoft says it will include ads, under certain conditions.

Google has recently sent a cease and desist letter to Microsoft about the Windows Phone YouTube app, mentioning the lack of ads when videos are being played back, as well as the fact that videos could be downloaded. The letter also said that the app had no problem playing videos that Google’s partners didn’t want played on certain devices, like mobile devices with certain feature sets.

Microsoft was quick to respond to the letter, doing so through a spokesperson, quoted by ZDNet. The response attacks Google for not working with Microsoft on developing an app “on par with other platforms,” as the Windows Phone YouTube app is one of the most downloaded on the platform. Microsoft also adds that the latest update, which tries to bring the same experience users get elsewhere, has yielded very positive feedback from its platform’s users.

Here’s what Microsoft said on the ads topic:

[quote qtext=”We’d be more than happy to include advertising but need Google to provide us access to the necessary APIs. In light of Larry Page’s comments (yesterday after the Google I/O event) calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers.” qperson=” ” qsource=”Microsoft” qposition=”center”]

Microsoft refers to some comments that Google CEO Larry Page has made during his Google I/O keynote speech, which showed that things are not too good between the two companies. Namely, he criticized Microsoft for giving its users on the option to use Google Chat. He added that it’s not possible for people to “milk off one company for their own benefit.”

The two companies have been known to take swings at each other, but this one seems to be a pretty serious one. It will be interesting to see if Google will go on with the argument, or just help Microsoft design an app that’s according to its requirements.

What do you think? Will Google and Microsoft find a way to resolve their differences?

Bogdan Bele
Bogdan is a tech writer and blogger, passionate about everything mobile in general and Android in particular. When he's not writing about technology or playing with various gadgets (which he's doing most of the time), he enjoys listening to a lot of music and reading.
  • Adam Outler

    Don’t feed Microsoft. It will only make things worse.

  • Keith Myers

    After all of those Scroogled Campaigns, I personally would not blame Google for being an Ass here. Knowing Google, they will most likely help Microshaft fix the violations.

  • emptyfish

    First off, let me thank you for reporting a news story without bashing one company or another, very impressive! Having said that, I do think this respond seems a little vague from Microsoft. My impression is that they can’t show ads for some reason without additional API access?
    As far as the battle royale goes, Microsoft is in a tough position without Google support – they really do need apps to convince people to try WP8. I will be curious to see if their market share increases how much Google’s tune will change on building apps for Windows phone. They don’t seem to have any problem with iOS. I get Google ignoring WP8 now – the numbers just aren’t there.

  • If this is how they plan to make Nokia profitable then this is the best plan ever!