Micromax unveils Superfone Canvas A100 “phablet” and Pixel A90 4.3-incher

by: AdrianAugust 20, 2012
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I know that many of you have preconceived notions about the build quality and reliability of gadgets manufactured by companies less known in the Western World. And I also know that many times these “discriminatory” ideas prove to be spot on and most phones and tablets launched by no-name Indian or Chinese manufacturers are in fact… modest. But what if…

What if an Indian technology firm would launch the perfect gadget, with an excellent balance between reliability, snappy hardware and affordable pricing, and you would simply ignore it because of your stubbornness? That’s exactly what you should ask yourselves when looking at Micromax’s freshly unveiled gadgets, both of which look pretty great in theory.

Micromax Superfone Canvas A100

Surprisingly for some, “phablets” are the bomb right now, with many tech users basing their purchases on the saying “the bigger, the better”. However, if there’s one thing we are yet to see in the Android world, that’s a phone-tablet hybrid with decent pricing.

The Canvas A100 might not have the “oomph” of the Samsung Galaxy Note (or half of it), but, at just 9,999 rupees (around $180) off-contract, it’s as fine piece of technology as one would expect. Powered by a 1GHz dual-core Mediatek 6577 processor, the A100 sports a 5-inch touchscreen with 854 x 480 pixels resolution.

Micromax’s “phoneblet” might be a first when talking about another detail aside its pricing: dual SIM support. The 5-incher also runs Android 4.0 Ice Cream Sandwich, while the 2,000mAh battery should be able to hold for at least five hours of talk time between charges.

The rest of the tech specs aren’t quite spectacular and include 512MB of RAM, 4GB of on-board memory, microSD card support, 5MP / 0.3MP dual cameras, GPS, Bluetooth 3.0, Wi-Fi 802.11 b/g/n connectivity, and USB 2.0.

Micromax Superfone Pixel A90

If phablets are still not your thing and you keep putting a big price on portability, Micromax has something new for you too. The Pixel A90 resembles its “cousin” in terms of overall design, but comes with a few intriguing technical tweaks.

Powered by the same Mediatek 6577 1GHz dual-core processor, this little guy sports a 4.3-inch Super AMOLED touchscreen with 800 x 480 pixels resolution. Although it has a smaller capacity 1,600mAh battery, the A90 comes with a much cooler 8MP rear-facing camera with Flash, as well as an 0.3MP front-facing webcam.

Running Android 4.0 ICS out of the box, the 4.3-incher has A.I.S.H.A pre-installed, an “artificial intelligence speech handset assistant” similar to Siri. The rest of the specs are almost identical to those of the A100, including the same 512MB of RAM, microSD, dual SIM support, Bluetooth, Wi-Fi and GPS.

The camera and AISHA voice feature do come at a price though, with the A90 costing 12,990 rupee (around $235) over in India. I personally think that’s a bit too much to ask, compared with Micromax’s 5-incher, but it’s still a very low price for an ICS-powered mid-ranger.

So, have you given it any thought? Would you be willing to at least give these two new gadgets a shot, despite not being manufactured by one of the “Western big guys”? How much would you be willing to pay for either of the two if they would ever come to the U.S. or Europe?


  • I’m Glad that our Indian Brand is making mark on the world. And Thanks for writing about it.We Appreciate it.

    • DAngelo8

      I would welcome the Pixel A90. I’m not a fan of the current super sized phones in terms of portability. I love playing with my girl’s HTC One X, but can’t imagine carrying it around. As much as I love Androids, I might pick up the new iPhone simply because of its size.

  • 4gb storage is too small for my particular usage … 512mb ram as well too low …
    the sweet number for sd internal storage would have been 16gb, and ram minimum 1gb which on my Samsung Galaxy S3 was sufficient for me. And the next most critical thing is the battery life :X Under heavy load, the S3 can last for 8 hours with it’s 2100mAh battery. that 5 hours for this Indian phone what intensity of activity are we talking about here ?

    I’m not looking down on Indian products, in fact for this price range it may be a bargain, but for my particular needs i need a more beastlier hardware spec, and to get it i got to pay top dollar. So unless this Indian company can meet my tech appetites for a beefier tech spec product with a competitive price, i will hang onto my current Samsung Galaxy S3.

  • Simply talking about it just isn’t enough, i recommend adding a youtube review to give a better feel for this Indian product.

    PS: that clock/weather widget may actually be more nicer compared to my S3’s simply because it has a transparent rectangular background which would better compliment my custom phone wallpaper.

  • Out of curiosity, but do anyone else see the similarities between Pixel A90 and iPhone? Just looking at the front and the bezel, it would shock me if Apple let this slip…and it makes the quarrel between Apple and Samsung look like a childish game.
    It looks like a decent phone, though.

  • Micromax is rapidly rising as a trusted brand. And its products are not just throw away.

  • Prajwal

    d processor of A100 is scorpion not mediatek…

  • Anand S

    For some , the hardware specifications are not meeting there requirement.Ok
    But one thing is commendable that with this price the company is allowing it to own a basic smartphone with super amoled screen to millions of ordinary people in india who cannot afford similar high price produts of samsung & other MNC companies.
    It is like empowering the ordinary people.

  • shocky

    what about guarantee

  • shocky

    will the touch screen last smoothly for long time as of samsung phones

  • shocky

    I love voda fone

  • anoop

    micromax is good brand and works nicely, features and cost are really supportive each other , quality is very good, if u try once u will sure like to fulfill your dream phone

  • raghavan

    hmm….The problem with micromax products are their prices are ridiculously low! so low that you begin to wonder if its too good to be true! take for instant the time i got my micromax a60 my true first android, i met with few problems, though my cousin who got the same model had none.1. the phone used to heat up pretty quick and randomly restart on its own 2. i was just not able to set my time! it kept changing back to 12.00 suddenly! 3. touch was not so very smooth 4. and finally one day the touch screen went bonkers! it was totally not responding. all this within just few months of purchase. Service center was kind enough to reinstall the software for the errors and as for the touch screen they said there was some wires loose, which they did fix, but once the touch screed died again, it was time to lay the phone to rest, i just did not feel like running to the service center again and again! but then my cousin had absolutely no problem with his! so it is up to the buyer to put his trust and believe micromax has improved their quality or is it better to spend more bucks on a more reliable brand! but do not take my opinion alone into consideration probably i was jinxed to get a poor piece and it could have happened even if i had bought a reputed brand! what i feel is better to shed more money over a trusted brand and use the phone efficiently, than spend less and take the chance and regret it. And it is really confusing that if the micromax canvas 2 is so good! why is it so cheap?!?!?!?!?!?