Micromax enjoyed a successful 2012 by following a strategy of flooding the Indian market with numerous devices that were uncomfortably similar to each other. With plans to release over 30 new Android smartphones in 2013, it looks like the tried-and-tested strategy will continue to be used.
After the release of the A116 Canvas HD to kick off the year, the company now has on offer a mid-range budget-friendly device with the Micromax A89 Ninja.
The latest addition to the company's Ninja series of smartphones boasts a faster processor, upgraded camera, upgraded OS, and more storage, compared to its predecessor, the A87 Ninja. Key specifications of the Micromax A89 Ninja include:
- 4″ TFT capacitive touch screen
- 800×480 resolution
- 1Ghz dual-core processor
- 512 MB RAM
- 2GB internal storage, expandable via microSD up to 32GB
- 3MP rear camera
- 1,450 mAh battery
- Android 4.0 Ice Cream Sandwich
- Dual-SIM support
It's great to see that Indian manufacturers have finally moved on from Android 2.3 Gingerbread to Android 4.0 Ice Cream Sandwich even for their budget devices, but with Android 4.1 and 4.2 Jelly Bean already available, and upward shift in software will be expected very soon.
The specifications of the Micromax A89 Ninja are standard fare for a mid-range device, and this is reflected in the price as well, with the device being available online from Infibeam for Rs 6,249 (~$120). You can also find out more about about the Micromax A89 Ninja here.
Would you consider buying the Micromax A89 Ninja, or just wait for the next iteration which will be available in a month or so? What do you think of Micromax's market flooding strategy? Share your thoughts in the comments section below.