The Micromax A116 Canvas HD ushered in the era of budget-friendly quad-core devices in India, when it was announced at the end of last month. Earlier rumors suggested the 5-inch smartphone being available on February 14, and these rumors have certainly held true, with the device going on sale at midnight, priced at Rs 13,990 (~$270).

Before we continue here's a quick reminder of the specifications of the device -

• 5-inch IPS display with 1280×720 resolution
• 1.2GHz quad-core MediaTek processor
• 8MP rear camera, 2MP front camera
• 1GB RAM
• 4GB internal storage, expandable via microSD up to 32GB
• Dual-SIM support
• 2100 mAh battery

Micromax partnered with SnapDeal to sell the A116 Canvas HD online. There's no official indication yet as to whether the device will makes it way to physical Micromax stores around the country, or to online retailers, but considering the popularity of this device, it'll certainly make sense to have the device available from multiple channels.

Why do I say the Micromax A116 Canvas HD is popular? Because, the device SOLD OUT after just 15 minutes of being sale! I'm not sure how many devices were actually sold though, or whether this flurry of orders is just a lot of people buying last minute Valentine's Day gifts, which probably isn't a good idea since the device will ship in 5 – 7 days. I'm not particularly surprised either, considering the media attention this device has been getting building up to the launch. Micromax went all out with the publicity, and that certainly seems to have paid off.

You can try your luck at ordering the Micromax A116 Canvas HD here, although at the time of writing, the device was still sold out.

What are your thoughts? Were you one of the first to order the Micromax Canvas A116 HD online? Looking the response, will you consider buying this smartphone? Let us know in the comments section below.