Nobody wants to make another Facebook phone. Who can blame them?

June 24, 2013

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Interested in making the new Facebook phone? If you said “no way”, you’re not alone. It seems as though nobody wants to get on board with Facebook, as their search for a manufacturer has left them wanting. Lenovo, ZTE, Huawei, Sony–even Samsung–have rebuffed the idea of making another Facebook phone.

If you’re wondering why anyone would turn down what amounts to work, you’re right to do so. Then again, it makes sense when considering HTC and their First, which was the first Facebook Home phone. That device, which came with the much maligned Facebook skin baked right in, was a disaster. It was a middle of the road design with unfortunate hardware, and fell flat with consumers.

On the heels of their delightful One, the First was a misstep for HTC.

Facebook Home also fell on its face. Initial feedback was terrible, and that’s not changed with time. Back in April, we told you all about the backlash, and noted a Play Store rating of 2.2 at the time of print. Today, that rating is only 2.4, but has nearly double the reviews.

The real surprise may be Samsung, who is deftly controlling the Android market. With an offering at just about every level and size, they’ve no reason to turn Facebook down. Samsung, when compared to the other manufacturers listed, can hit and miss as they please. Samsung also has the ability to make a device with respectable specs, but still keep the price lower than many others. The Korean conglomerate controls every aspect of the manufacturing and design process, putting them in a unique position to succeed at just about every juncture.

Facebook-Phone

The other manufacturers are not so fortunate. None of them control the process so thoroughly, and probably rely on Samsung for some of their hardware. While they are responsible for the manufacturing and process by which the devices are built, more often than not the parts are made by someone else. This makes the manufacturing process less profitable, and leaves less room for errors in judgement. A lack of focus could lead to a loss of profit, a position none are willing to be in.

It’s hard to believe that over one billion people use Facebook, yet nobody wants a device that ties into it so closely.

Those manufacturers–save for Samsung, of course–are in the process of building their brand. Whether that be a reintroduction into the market (like Sony), or the shaky legs of a Huawei, the decision making process moving forward is crucial. Sony has a very impressive Xperia lineup, and their rumored Honami device may be groundbreaking. Huawei is making waves with the Ascend Mate, and even Lenovo has a high-end Android device in the works.

It’s reasonable to believe those companies also picked up on what HTC went through. On the heels of their delightful One, the First was a misstep for HTC. While the aim of the phone was clearly Facebook Home, HTC still came under fire for providing the hardware. Even as Home was lamented, HTC did not escape scrutiny for their part in that debacle.

Those companies who are reticent to make a Facebook phone are wise to do so, if Facebook wants to continue the path they’re on. Unless those devices are going to be Nexus experience devices, each manufacturer will have their own user interface to worry about. Facebook Home is a proven failure, so there is no reason to get involved. For those without a proven interface, having no name is better than having the Facebook label.

Facebook has tried and failed several times to have devices made for their service. It’s hard to believe that over one billion people use Facebook, yet nobody wants a device that ties into it so closely. Zuckerberg’s crew may have had high hopes for Home, but it could end being the final nail in their mobile device coffin.

Comments

  • Jared Persinger

    But don’t we all want Facebook stealing all of our information? Ohh wait the government already does that…

    • Patrick Pulfer

      Last week you could also download email addresses and phone numbers of people you are not even friends with. :D

      • Jared Persinger

        What brilliant ideas will they come up with next

  • http://www.thinkingbrian.com/ ThinkingBrian

    Ask Apple to make a Facebook phone and see if iOS users will be buy it. If they don’t, no one will. And Facebook should consider it dead.

  • Ruzveh

    facebook at time and again let its users down when it comes to their social networking site.. they randomly implement new interface for social networking even without bothering whether the users likes it or not.. If facebook can be so vigilant and arrogant then they have to face the consequence somewhere here or there.. Tit for tat facebook :P

  • Luka Mlinar

    Facebook phones was a failure. Know when you lost Zuckerburger and move on.

  • 윌 스튜어트

    I use to love Facebook but now it’s just fatigue. It’s really down to all the changes they bring in everyweek, they have really put people off, going through my news feed all I see is junk. Facebook is dying

  • MasterMuffin

    Only good thing that came from FB Phone/FB Home was PA Halo, which was inspider by the chatheads thingy!

  • RodneyE.Jones

    Who needs another FB phone when we have Windowsphone devices?.. They have the most, and best, FB integration thru ought the entire device, not just some “home” interface.. That’s one of the reasons why a WP device one smartphone of the year, iver the GS3, and iPhone. And, that’s why thr Nokia, “EOS” will win 2013 SPOTY for Windowsphone again. WP is the future, and its becoming obvious.

  • RodneyE.Jones

    Who needs another FB phone when we have Windowsphone devices?.. They have the most, and best, FB integration thru ought the entire device, not just some “home” interface.. That’s one of the reasons why a WP device won smartphone of the year, over the GS3, and iPhone. And, that’s why the Nokia, “EOS” will win 2013 SPOTY for Windowsphone again. WP is the future, and its becoming quite obvious.

  • john

    I just don’t see FB phone practical on a user perspective. We use FB a lot, but we don’t use it for long- I don’t. I normally check my FB when there is nothing going on for a minute or so. More to the point, most of my communications-group project meeting, going out, families I use email, calls, free texts and etc. Sure, I use FB to set up an event and etc, but sacrificing all that android just to access my FB slightly better?

    I don’t see it.

  • gommer strike

    Just forget it. Facebook is dying. Everyone’s moved on to other social media…just forget it man.

  • PuzzledObserver

    It is not hopeless yet for FB. It just need to buy Apple outright. Then trash the iPod product line. Transform iTune into a FB client. Change iOS8 to fbOS8. Done. The entire Apple user base captured in one single strike. One advice to FB though, the phone must be in aluminium. Whatever inside is secondary.

    • O hai

      How will Facebook buy Apple?

      • PuzzledObserver

        Apple stock will plummet. Now that Apple is behind in terms of innovation, as soon as they make a single move (screen, camera, watch, touch desktop, etc) they will face a deluge of law suits.

        Meanwhile FB will take advantage of their servile user base to shove more ads. And they can still pull another stock exchange scam like they did at IPO time.