Another exec leaves HTC, this time the head of PR who only joined the company four months ago

October 19, 2013

Lorain_WongHTC has suffered another loss at the executive level with the sudden resignation of Lorain Wong the vice president and head of global public relations. Wong joined HTC only four months ago to lead HTC’s global communication strategies, including PR, media, and corporate communications. Wong has over 25 years of experience in marketing, communications and media and at one time was the Director of Partnership Marketing for AT&T responsible for negotiating and managing sports and entertainment partnerships across Southern California.

Her sudden departure comes at an uncertain time for HTC which has lost six senior executives in the past 2 and a half years. Other recent causalities to HTC failing market position and worsening financial situation include HTC’s Chief Product Officer, Kouji Kodera and HTC’s Asia CEO Lennard Hoornik. Before them, marketing chief John Wang and Chief Financial Officer Winston Yung also moved on to greener pastures.

The reason given for Wong’s departure are the standard “personal reasons” which is almost double-speak for she was pushed. However it seems that Wong is still of some value to HTC as according to Chief Marketing Officer Ben Ho, her direct manager, she will stay on as a consultant for three or four months. This consultancy role is probably necessary during the handover period to the next head of PR, who has yet to be named.

Back in May product strategy manager Eric Lin left HTC and advised all his friends still working at the Taiwanese smartphone maker to “just quit, leave now.” Eric’s tweet went on further to say “it’s tough to do, but you’ll be so much happier, I swear.”

Back in June HTC revealed that it had signed a two-year marketing deal with Iron Man star Robert Downey Jr. that was estimated to be a worth a cool $12 million for the actor. The total spend for the campaign is thought to be around $1 billion. The first series of adverts of the “Change” campaign focus on the idea of transformation, and comically used combinations of words that start with the letters H, T, and C, such as “Hipster Troll Carwash”, “Hold This Cat” or “Humongous Tinfoil Catamaran”. It is likely that Wong had a part in this campaign but it is unknown if the campaign’s impact has anything to do with her leaving the company.

Comments

  • Amine Elouakil

    Good riddance I think, because HTC PR didn’t change at all in the last 4 month from what it was for a couple of years, not to mention RDJ are being tooo slow to come out

    • NeedName

      That may have been the issue and why she left, because HTC wasn’t allowing her to change things. Just a thought.

      Those new commercials with JR in them. . . SUCK!!!

      • Amine Elouakil

        The ads with JR are good, I mean the strategy behind them :
        Step 1 Rise awarness of the brand with a catchy stupid way
        Step 2 Rise awarness of the HTC Products
        Step 3 Rise awarness on specific product

        So far we saw a bit of step 1 and nothing more a total silence.

        As for HTC giving her liberty to do what she wants, I think the RDJ deal was from her, also removing the quitly brilliant the thing is she she didn’t even come up with another moto

  • MasterMuffin

    Microsoft should have bought HTC. Why didn’t they leave Nokia alone :(

    And yes I know, off-topic :)

    • Anon

      At least we could’ve seen a Nokia Android phone

      • MasterMuffin

        I wonder if they have thrown all the prototypes out or if I could get one from an angry worker!

      • Nathan Powell

        we will see one, haven’t you hard of newkia?

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    • Luka Mlinar

      I rather Microsoft didn’t buy any company. Anything WP touches dies.

      • MasterMuffin

        It hasn’t killed Microsoft or me yet :D

        • Ivan Myring

          You have a windows phone? Eeeew.

          • MasterMuffin

            NO! But I’ve touched WP :P

  • Meonder

    Hate

    This

    Crap ^^

  • Rajkumar

    With the intro of HTC ONE very i beleived HTC would bounce baxk with a strong revenue and quarter. But unfortunately it was other way around.

    Htc makes great phones with cool designs…. but their marketing is brilliantly quite…

    Its good that this guy has left. Hope a better and more capable person takes over….

    • htcLOLZ

      I’m no h0m0, but I would like totally hit this guy you’re talking about.

    • Randy Sylmar

      It’s not the marketing of the phones it’s the fact that they make one flagship phone great and that’s about it. Have you seen the specs and design of the other HTC Ones? Don’t tell me the HTC One Max with the fingerprint scanner was a good idea, or the HTC One mini’s gutted specs and plastic build that completely takes away HTC One’s selling point.

      Apple doesn’t make a ton of different phones but they use years prior phones on their line up (i.e. iPhone 4, 4s ,5 the next year iPhone 4s, 5c, 5s) that are all capable of still running ( I know people that are still happily using the iPhone 4 with no flaws). Samsung makes phones for folks with different strokes (Galaxy with a keyboard, Galaxy S3/S4 mini, etc) that may not have up-to-date specs but they all come in the same quality. HTC doesn’t do any of that. Other than their flagship phones (HTC OneX/X+) they have a horrible line up to follow through. That leads to bad marketing.

      • Amine Elouakil

        One mini, plastic built? huh? beside of the fragil chanfer the build quality and the materials used are exactly the same

  • Alu Zeros

    Apple should straight out buy blackberry. Google should buy htc. They got the money to do it.

    • Amine Elouakil

      The Wang familly (founder of HTC) has enough money to buy Blackberry, Nokia and some other chinese OEM….

  • watchingsportSuks

    HTC rip after the fiasco with one max LOL

    • Rice30

      Lenovo must let itself be sold by Lenovo

  • moneta

    HTC, why you choose to learn the hard way ? :(
    If you less arrogant and willing to change years ago, I’m sure you’ll still maintain top position by now.

  • RAJU

    THAT,S RIGHT

  • Balraj

    Off topic
    16 hrs..no article
    I have checked AA over 20 times…

  • alain

    Htc will go down soon because of their price it is too expensive. Look at Lg they are doing very good now mostly because of very affordable prices even on their latest model g2.