LG’s smartphone sales heading for all-time high

by: Gary SimsApril 12, 2014
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LG G2 mini aa 14LG’s smartphone sales are projected to hit an all-time high during the second quarter of this year. South Korea’s second largest smartphone maker is expected to sell some 15 million handsets during the three months ending June 2014 and surpass its previous Q2 record of 12 million units.

The news of LG’s performance comes from the Yonhap News Agency and is based on data from Mirae Asset Securities Co. According to the analysts, LG should hit is target of selling 5 million handsets per month during this quarter. This forecast is backed up by data from Strategy Analytics which calculated that LG sold 4.4 million units every month during the last quarter of 2013. Assuming a reasonable growth in sales then it is likely that LG will hit the 5 million per month target.

It is estimated that LG will sell 60 million smartphones this year.

It is thought that a lot of the success is due to LG’s strategy of targeting niche markets with its lower-end models including the G2 mini along with the L and F series. It is also probable that China is becoming an lucrative market for LG as the country is moving to 4G, an area where LG is more advanced that the Chinese OEMs.

If its handset sales continue as predict it is estimated that LG will sell 60 million smartphones this year. This all means that LG’s mobile business should make a profit this year and reverse it current loss-making trend. The company’s mobile division reported a loss of over $41 million for Q4 2013, some of which was due to the increased marketing costs needed to take on the likes of Samsung and Apple.

  • disio

    I’ve never had an Lg smartphone, but a few months back I tried the G2 in a shop and I was really impressed. Well done to LG and I hope they continue this trend :)

    • PoisonApple31

      I was also very impressed by G2 seeing one in store, and will be checking out the G3.

      • disio

        G3 looks very promising

      • smokebomb

        Now if only they would go back to removable batteries and expandable storage. I’d go back to them in a heartbeat.

  • Andrew White

    My LG G Pro has been an excellent device which is hard to fault, with one glaring exception….poor sound amplification and its tiny ‘single’ back facing speaker.
    I hope though that the soon to be released G3 addresses this with dual front or bottom mounted speakers and far greater output.
    The new phone must have 128GB SD card support and very fast charging, otherwise Oppo’s cheaper Find 7 will get my money.
    Something not well known is that Oppo’s (Chinese OEM?) flagship also supports is TD-LTE – 4g, which has started to be rolled out in my city and the measured download speed was 520Mb/s, which globally could be the fastest.
    Hopefully LG will offer similar connectivity.

    • Dave Weinstein

      Find 7? They shipped the Find 7A (stripped down version), good luck getting the actual Find 7 in the next 6 months… By the time they ship it, the thing will be half way to obsolete.

  • Mike Bastable

    The g2 is a truly awesome phone!…..True value for money compared to the other leading phones on the market. Blows everyone away.

    • Tuấn Ankh

      Considering the LG G2 is only $400 (T-Mobile US), it really is true value for money. Even better than the Nexus 5.

      • grumpyfuzz

        Where is it $400? I see $448 here.

        • Tuấn Ankh

          $400 is the price I saw at a local T-mobile store a little a about a week ago or something.
          I thought they slashed to $400 on T-mobile website too. Maybe they raised it back, or I just remember it wrong. :P

    • PoisonApple31

      True value? It launched 7 months ago. haha

      • greeninja

        Well the S4 is 550.00, thats with a s600 processor and is over a year old, I would say it is a true value.

      • Robert F

        It has near identical specs to high end phones that are just coming out and it can still keep up with them. The best part? It’s about $300 cheaper then those flagship devices. It really is true value.

      • Mike Bastable

        Does that affect its value? What a ridiculous comment, if anything still being an awesome phone today underlines it’s value.
        Strange and silly comment

    • phone tester

      Thin bezel rules!

    • smokebomb

      My decision was between the G2 and Note 3. The G2 didn’t have a removable battery or expandable storage, so I went with the note 3.

      • Mike Bastable

        Good choice but tons more money than the G2, which remains the best value for money high end phone on the market…but the note 3 is also cool,but v. Expensive for what is.

  • Brendon Brown

    Good for LG, they definitely deserve it.

  • icyrock1

    “It is thought that a lot of the success is due to LG’s strategy of targeting niche markets with its lower-end models including the G2 mini along with the L and F series. It is also probable that China is becoming an lucrative market for LG as the country is moving to 4G, an area where LG is more advanced that the Chinese OEMs.”

    The G2 Mini is a niche product now? Never thought I’d see the day 4.7″ phones became niche products.

    • Brandon Miranda

      R.I.P. Moto X. What a brilliant phone it was..

  • Harold Anteau

    The G2 is the best and most popular phone on the market today and Verizon (the largest provider) still hasn’t updated the phone to KitKat.

    • wat

      It is the best, only until the G3!

    • PoisonApple31

      most popular lol

    • best

      With copied stuff from Samsung.

      • Brandon Miranda

        HA. Who did Samsung steal from? Let me point out the Galaxy S line. S5 looks like S4 which in turn is based on the S3 which is modeled after the S2 which is supposed to be different from the S1 which is ripped off and copied from the iPhone. Hm.

        • shivansh

          very true

        • duck hairs

          S3 looks like s2?

          • Brandon Miranda

            That was a little far fetched considering the S2 Skyrocket model that came out but yes in essence.

      • Harold Anteau

        I think I should explain that the idea and concept for the iphone was stolen from LG. What I am trying to say is they all copy each other. It’s what they do with it after that… LG has put it all together quite well with the G2.

        • Brandon Miranda

          That was so long ago a may be a load of crap but if anything, the only thing stolen from LG if the accusations are true would be the design essence. I mean, theres no way Apple stole the entire thing from them like come on. I believe it was indeed original on the other hand.

    • smokebomb

      I left Verizon 2 years ago. Shit customer service, shit phone selection, overpriced to hell (I had a 22% discount and got rid of unlimited messaging and used Google voice instead, but my bill was still 70/month). Yeah, the may have more coverage, but unless you live in bumfuck nowhere, ND, paying their absurdly high rates is unnecessary.

  • PoisonApple31

    L and F series – well those look just like a Samsung device except with squared corners, home button, back camera similar… At least LG is trying their own look with the G2, a refreshing device.

  • Brandon Miranda

    Did anyone ever thought they would see the day were Samsung would lose the battle? Where Samsung would no longer be the top dog? And the same companies labeled with a “Soon to go bankrupt and die” tag infact came back better than ever and came on top? (i.e. Apple, Lg, HTC, Dare I say… Motorola?) By the way, wheres your article reporting how Samsung lied about shipment numbers or something like that in 2011? I see, they can write about the bad things about other companies which they dislike but god forbid there own side does something and no one opens there mouth? Here is the link: http://www.idownloadblog.com/2014/04/11/samsung-lied-about-tablet-sales/ Yes I understand, it is from an Apple sided website but definitely worth the read.

  • Guest123

    The big problem with LG devices, at least in the US, is the carrier bloat, lack of updates, and somewhat poor software optimization by LG.

    My OGP is a nice device hardware wise. However, it’s on 4.1.2, and 4.4 has now just started rolling out to the Korean version — yes they ignored it all this time. Furthermore AT&T mucked up the software with their system bloatware. As if that isn’t bad enough, LG didn’t really go the extra step to optimize the software to ensure it was fluid — the debloated optimized stock ROM I’m running is much better than LG’s original ROM, and we won’t mention how fluid 4.3+ AOSP ROMs are compared to LG’s.

    If LG is going to be so poor with the software then they could at least allow users to unlock the boot-loader — yeah, I know AT&T insists on a “locked” boot-loader but how hard would it be to leak a simple exploit?

    • Dave Weinstein

      Don’t blame AT&T they lock down the bootloader in the markets where they sell unsubsidized phone as well! This is 100% on LG!

      Great hardware. Horrible software. Arrogant leadership that ignores its customers.

      • Guest123

        Not one of my other LG products (TV, projector, DVD/blu-ray burner, etc) have ever seen a software update.

        Totally agree with you.

  • iJeGra

    “The company’s mobile division reported a loss of over $41 million for Q4 2014” I believe you mean Q4 2013? Unless LG has a time machine.

    • People assume that time is a strict progression of cause to effect, but actually, from a nonlinear, non-subjective viewpoint, it’s more like a big ball of wibbly-wobbly, timey-wimey… stuff.

      • Brandon Miranda

        Mindblown.

  • jack

    as legit as scamsung’s tablet sales info

    • getsharris

      Ahhhh, the smell of rotting apples…

  • mgb

    Just a thought, but do those figures include the LG Nexus 5. If they do then the sales figures don’t look that impressive.

    • mjlowe

      The Nexus 5, like all Nexus devices (especially phones) is a niche seller, despite the amount of press it gets from tech blogs.

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  • Raz942

    When you sell good products for great value, you don’t need marketing. it market itself