LG’s AH-IPS-LCD vs Samsung’s Super HD AMOLED – Fight!

by: Darcy LaCouveeOctober 24, 2011
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As you might remember, LG recently launched a new Android phone in Korea, called the Optimus LTE. What makes this phone special, at least from our perspective, is the fact that it is sporting to the world’s first 4.5 inch True HD IPS display, which quite a few industry pundits are saying is more advanced than Samsung’s latest Super HD AMOLED 720p 4.65 inch panel, featured in the upcoming Galaxy Nexus. How do they compare?

Galaxy S2 on the left, Optimus LTE HD on the right

LG recently introduced its True HD IPS display, and the company recently held an event in Seoul dedicated to hyping its new screen. Among the benefits they boasted include improved battery life, increased color accuracy, and much more. It’s no slouch in the resolution department either – and is packing 1280×720 of pixelated goodness.  but the company only saw fit to announce the technology officially now. The company was keen to express the advantages its new display holds over competing screen technologies – namely Samsung’s Super AMOLED (HD) technology – the display featured in the upcoming Galaxy Nexus.

According to the latest analysis from Intertek, a company that deals with testing and certification, this new display from LG beats the Super AMOLED display in terms of natural color reproduction (which it claims is up to three times as accurate), and in terms of power consumption, which amounted to only 624mW for LG’s True HD IPS display versus Samsung’s Super AMOLED panels 1130mW consumption. The one true advantage the Super AMOLED display holds is that it can still produce the truest, deepest blacks. But how often do we see black on a smartphone? Certainly not when viewing a webpage, or when sending texts – but for movies? Absolutely.

This is what Intertek had to say about LG’s new AH IPS display in regards to Samsung’s AMOLED display:

AH-IPS was also recognized as superior to a comparable AMOLED display in terms of power consumption in the same tests.”

According to LG & Intertek, these are the key advantages of their new display:

  • More information at a glance with genuine 1280 x 720 HD resolution and 16:9 screen viewing without  distortion, which are the same standards used in the television industry;
  • Sharper and crisper text thanks to 329 ppi real RGB resolution;
  • True natural colors that are the most comfortable to eyes;
  • Automatic color adjustments applied by LG’s exclusive Mobile HD Graphic Engine;

Even though the Optimus LTE HD wasn't included in the above comparison by Anandtech, it's featuring a 4.5-inch 1280x720 resolution display with a PPI of 329.

Considering that the consumption LG’s newest display offers energy saving of almost 50%, we seriously hope that Samsung has also worked diligently on power savings when putting into production its new HD display that, in a few weeks, we will see on the hotly anticipated Galaxy Notes and  Galaxy Nexus!

According to LG, its True HD IPS display takes the viewing experience on mobile handsets to a new level, thanks to its high resolution (1280 x 720 real RGB pixels) and automatic color adjustments applied actively by LG’s own Mobile HD Graphic Engine.

Thought your internet was fast? Think again.

The Korean company is definitely vying for a place at the top of the smartphone podium with this one, and also believe that the IPS displays perform better than AMOLED in areas of color accuracy, battery efficiency, and overall brightness. Now, while we are definitely appreciate color accuracy – sometimes its nice to have saturated colors that literally pop off the screen. This is, after all, one of the primary reasons why people loved the original Galaxy S, the Galaxy S II, and are so eager to get their hands on the upcoming Galaxy Nexus. Furthermore, it remains to be seen whether or not these claims will pan out in the real world with regard to battery efficiency, as AMOLEDs don’t need to be lit at all times. Conversely though, AMOLEDs consume more power when they have to display white, like when viewing webpages, or when viewing text, for example.

Still, we are very excited for the global launch of LG’s new flagship, and think it will be again raise the bar for smartphones everywhere. No word yet on when they will be releasing a global version of the Optimus LTE, but we are hoping that it comes Westward bound sometime before the holidays to compete head to head to the Galaxy Nexus, and the DROID RAZR.

How about you? Any thoughts on this? Does Super AMOLED still reign supreme, or are you willing to give another display a chance?

Images via Lazion, Anandtech,

  • Anonymous

    I can’t wait to upgrade any longer. Always going to be something better. Will have to settle for the Galaxy Nexus (hardly settling!!)

    • I just got the Galaxy S2 and am very, very happy with it. But now I want the Galaxy Nexus! I’m curious to see how these new displays from LG pan out – I know they”ve been working very very hard to dethrone Samsung and all the love they are getting for their exclusive AMOLED tech. Either way Galaxy Nexus is looking to be the best Android phone to ever be made. Period.

      • User

        What, the best Android phone ever made is not the Motorola Bionic???

  • AppleFUD

    No black on web pages? Really?!?!?! I could have sworn the text is black. . .yeah, black is a big deal.

    From what I’m getting from this article is they are comparing apples and oranges.

    LG is not comparing their new screen against Samsung’s best HD screen. They are comparing it against Samsung’s lesser HD screen.

    Doesn’t Samsung have an HD Amoled & a Super Amoled Plus HD?

    Can’t really remember exactly with their oddball naming conventions, but I think they have two different ones and the one not mentioned in this article also has significant battery reduction.

    • This is an excellent point AppleFUD. LG’s move here represents a marketing ploy, but it further intensifies competition between the Korean giants. We’ll update this article with more timely info as it becomes available.

      As for lots of black on web pages, the black text takes up less than 10% of the screen…

      • A B

        It’s true. Modern webpages are white background. When Netscape ruled the roost, the default background was gray. When Microsoft’s browser came to the party, they made white the default background and this is the legacy. I would like for LED to be a media type which mobile browsers on Samsung phones would by default switch to. With that, web developers can declare a different set of CSS styles for the LED displays the same way they declare a different set for printing.

        There’s little doubt in my mind that while Google and Samsung were working on the Nexus phones and Android 4.0, they opted to make more light font on dark background as opposed to the other way around

        • Guest

          To me, light font on dark background is also less eyestrain

    • Nucleus

      Samsung uses the “Plus” to indicate true RGB stripe. If the “Plus” is not there, then the display is pentile. So, for example, the Galaxy S2 display is referred to as Super AMOLED Plus, whereas the Galaxy Nexus display is merely Super AMOLED.

      Today is December 22, 2011, and as of today, Samsung’s Super AMOLED display in HD resolution (1280 x 720) is only available in the US market as a pentile display (in Verizon’s Galaxy Nexus) and not as a true RGB stripe display. The LG display is true RGB stripe and has just gone on the market in the US in AT&T’s LG Nitro.

      I read an internet article that indicates Samsung’s current manufacturing process cannot quite meet the tolerances acceptable for true RGB stripe at HD resolution and so Samsung currently must go with the pentile display. The article states that a laser technology, which is more expensive, would meet the tolerances for RGB true stripe at HD resolution. Whether that process has been used successfully by Samsung to create an HD resolution display isn’t clear from the article. Regardless, no upcoming cell phone releases have publicly announced that a Samsung phone will contain an HD resolution Super AMOLED Plus display. Is it reasonable to assume it will arrive in 2012? I don’t know. I’m wondering if anyone here could answer that question for us.

  • Guest

    There’s a LOT of black on my smartphone… the background behind my messaging bubbles, my notification shade, half of my background, the outsides of my icons, most of my text, and a bunch of other odds and ends.. Sure, maybe stock ROMs don’t have a lot of black, but that doesn’t mean there’s not a lot of black on a lot of smartphones :)

  • Mamoon Noorestani

    Can anyone tell me if 80 or more sub pixels per inch than the amount of pixels per inch affect’s the display quality of a smartphone?

  • deh2002

    I’ve owned an lg nitro and will admit that it’s screen is very very nice. It’s a soft tone type of look if that makes sense? The phone running on hspa+ was a major battery hog. Not sure if it was due to the screen or not but I can tell you that I easily get double the battery life from my gsm galaxy nexus. The LG screen looks better at lower brightness levels but at higher levels the galaxy nexus screen looks much better to my eyes.
    I’ll admit, my eyes at 42 aren’t what they used to be but I honestly like the nexus screen more. Of course this is only my opinion, I’m no expert on the matter by any means.

  • prOsen

    Is apple use LGs IPS display ?