There is a market for wireless charging technology — at least LG believes so. The South Korean company has been encouraged by strong demand for its Nexus 4 flagship smartphone, and cites recent analysis by IHS iSuppli that demand for wireless charging technologies will grow from 5 million in 2012 to 100 million by 2015.
As such, LG wants to harness the first-mover advantage, and may incorporate wireless charging technology across its smartphone product line, even including entry-level ones. Momentum is important and LG thinks the timing is just right, especially as its main competitor in the Android smartphone industry, Samsung, is also keen on incorporating wireless charging in its products.
LG conducted studies in the U.S., which determined that short battery life and slow speed are among the main complaints of smartphone users. With increased data use, users will tend to run their batteries down more quickly. But most find carrying a wall charger inconvenient, and here's where wireless charging tech will come into place.
According to the Wireless Power Consortium, wireless charging will not only be limited to power mats in the future, but these technologies would already be embedded into furniture and facilities, including table tops, radios, refrigerators and even car dashboards. The consortium likewise foresees establishments like airports, restaurants and hotels to embrace wireless charging technologies, thereby enabling users with compatible devices to charge wirelessly from their facilities.
Will wireless charging be the big thing in mobile technology this year? Will LG be able to capitalize on its first-mover advantage, or will manufacturers still be dependent upon charging device makers and establishments for a bigger install-base?