According to Unwired Views, LG are to defy the recession and grow its market share from third to second primarily though the higher-end market. In an interview with the Korean Yohap News Agency, Ahn Seung-kwon (head of LG mobile) made a number of interesting remarks that will excite Android enthusiasts.
Aside from mounting an assault on Samsung for the number two slot, LG plan to release a “Black Label” phone that will wage war on the iPhone specially. Furthermore, LG are looking to push out the third iteration of their Prada phone. Windows Mobile and Android will be the operating systems that LG focus upon, highlighting their drive to develop top-end smartphones. In short, the company wishes to grasps the super-high end of the mobile phone market through premium brands “similar to Toyota’s Lexus and Nokia’s Vertu”.
The distribution of Windows Mobile devices relative to Android devices is not yet clear, but in order to keep costs down, we can certainly see Android as a sensible choice for LG if they want to soak up some of the mid-range market too.