LG Optimus Line Gets a New Logo, Debuting at MWC

February 19, 2012
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    If you’re quite familiar with LG’s growing series of Android-powered Optimus devices, you’re in for a real treat! The company has just announced that they will be launching a new logo for the powerful line. As the company has mentioned, the new logo will be debuted at the Mobile World Congress happening next weekend.

    According to LG, this new Optimus logo is ‘designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up.’ Moreover, all the other devices with the LG Optimus name will be using this new logo from then on.

    We’re really excited to see what this new logo will be! We’re thinking it will be a mecca of silver and black, to compliment the brand. What do you think?

    Full press release below.

    Show Press Release

    NEW LOGO FOR LG SMARTPHONES DEBUTS AT MWC 2012
    LG to Transform Its Optimus Brand Logo with New Design-oriented Handsets

    SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.

    The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.

    With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.

    Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand (Hall at MWC 2012 from February 27 to March 1.

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