If you weren’t confused enough with LG’s much too big new line-up of smartphones and the pretty hectic branding that came with it, there’s a new gadget name you should write down – the Optimus LTE 3.

This is a Korean-only version of the Optimus F7, one of the numerous LG phones showcased during MWC. Meanwhile, rumor has it the F5 is going to be branded as the Lucid 2 on Verizon. Way to build up a cohesive marketing strategy, LG!

Anyhoo, you might be wondering what the LTE 3 has and the F7 doesn’t. And the answer is… nothing. At least based on what we know after SK Telecom’s LTE 3 announcement.

That means Koreans will be able to purchase in a few days a 4.7-incher with a 1,280 x 720 pix res display, a dual-core 1.5 GHz processor, 2 GB of RAM and 8 MP/1.3 MP cameras. Unfortunately (for LG), all that’s on-par with what last year’s LTE 2 had to show off, so we have to wonder what’s the point.

Oh, well, at least the battery has been slightly bumped up (from 2,150 mAh to 2,540), while the on-board software has gone through a welcomed Jelly Bean makeover. The new guy is also slightly lighter than the old, at 134 grams, but a tad thicker (9.6 mm).

All things considered, will anyone in Korea pay any attention to the Optimus LTE 3? How about those of you living outside Asia, are you excited about the F7?