LG’s recently announce Optimus G is arguably the most powerful Android smartphone to ever be announced. It has a quad core Qualcomm Snapdragon S4 under the hood, 2 GB of RAM, a 13 megapixel camera, and just about everything you could want in a mobile phone. But, and this is a big but, LG isn’t exactly what we’d call a “healthy” company. According to the Financial Times, their goal for 2012 is to sell 35 million smartphones. We’re three quarters into the year and they’ve only hit 30% of that target. Most analysts expect them to only sell 27 million smartphones. To put that into some perspective, Samsung sold over 20 million Galaxy S3 units in just 100 days. That’s only one device too, we all know how big their portfolio is.
So what can LG do to improve their position? The guys over at Android and Me have a novel idea, why doesn’t LG simply make a Nexus version of the Optimus G? It’ll give people the stock Android experience they want, on what’s undoubtedly the most impressive hardware we’ve seen to date.
But let’s also not forget the rumors from earlier this year that suggest Google is going to launch a wide range of Nexus devices. Whereas before they came out with one Nexus phone a year, this year The Wall Street Journal suggests we may see as many as five Nexus phones, each from a different handset maker.
Truth be told, we know Nexus devices don’t really drive sales because it’s the operators who dictate what does and doesn’t end up on their shelves. But maybe if Google gets the ball rolling, makes multiple Nexus phones available at various price points, and companies like Samsung, HTC, and LG see there’s an appreciable demand for those devices, maybe then we’ll see the death of skinning.
Is that too much to ask? Probably, but we’re hopeful!