LG Electronics has announced plans to launch a Google TV in the United States by the end of May, in an attempt to further penetrate the fledgling Internet TV market (estimated to grow 60% to 95 million units shipped during 2012). According to Reuters, Google and LG have partnered in order to prevent being swept by the launch of the Apple TV, expected late this year or in early 2012. LG also plans to launch its Google TV in European and Asian markets, but only after it analyzes the results of its US operation.
LG, the second biggest TV manufacturer in the world (behind local competitors, Samsung), has already entered the Internet TV market, by heavily promoting its own NetCast platform, besides Google TV. Actually, no less than 60% of all LG TV’s will use the NetCast platform, which enables games, social networking, and other apps supplied by LG via the Internet.
Remember how, before Android became popular, smartphone manufacturers used Android in parallel with their own
crappy OS? By the looks of it, the TV set world is now witnessing almost the exact same situation! Unfortunately though, unlike Android for smartphones, the initial launch of Google TV hasn’t brought Google’s hardware partners much success. Logitech, the first manufacturer to launch Google TV units, has incurred tens of millions of dollars in losses and eventually gave up on the partnership.
It’s in this context that LG’s decision to launch a Google TV in the US can be regarded as nothing short of bold. Fortunately for end users worldwide, LG is a company that doesn’t shy away from trying out new tech: their 3D TV market share doubled to 15.3% in Q1 2011, while a new 55-inch 3D TV that uses next-generation technology is reportedly getting ready to go into production.
Apparently, Google was not discouraged by the flop of the first Google TVs. Seeing that TV still accounts for the bulk of global advertising budgets, it does make sense for the search giant to give the TV market another try.
No details regarding the size of the screen, features, or pricing have been announced thus far, but we’ll get back to you as soon as we learn something new! What do you guys think? Will the second incarnation of Google TV, launched in partnership with LG, be able to replicate the success Google has encountered with Android?