LG is apparently ready to kick off a promo/contest that’s likely related to the upcoming LG G2, a next-gen flagship Android smartphone expected to be unveiled on August 7.
Called “To Me, You Are Perfect,” the campaign encourages users to send photo or video messages to their loved ones using “one or more of LG’s online channels.”
During a recent video teaser the company has posted on YouTube for its New York-based event, LG insisted on the same particular message: “To me, you are perfect. From G…” As you can see, a certain “G” signed that note.
The press release embedded below is dated July 15, so that mean the campaign must start only tomorrow, and the promotion will end on August 6.
Those interested in getting out their messages to loved ones can use the following LG channels to do so:
- LG Mobile’s microsite: www.LGMobile.com
- Facebook page: www.facebook.com/LGMobile
- YouTube channel: www.youtube.com/LGMobile.
Selected clips will be posted on the company’s “multiple online channels,” and, most interestingly, they will be aired on outdoor billboards placed in Times Square (New York) and Piccadilly Circus (London).
The winner with the most likes and views will get a prize worth $5,000, while 40 random participants will get “LG G Series smartphones,” and 500 others will get LG Pocket Photo printers. We would assume the LG G2 will be included in that grand prize, but also awarded to 40 lucky contestants.
“To Me, You Are Perfect” Online Campaign Promotes Personal
Messages on Billboards in Times Square and Piccadilly Circus
SEOUL, July 15, 2013 – Leading up to its new product announcement on August 7, LG Electronics (LG) today kicks off an online campaign where consumers can send messages to loved ones under the theme “To Me, You Are Perfect.” The campaign was developed to show LG customers what an important role they have played in inspiring innovation at LG. Anyone can participate by simply posting a photograph or video message to a loved one on one or more of LG’s online channels, including LG Mobile’s microsite (www.LGMobile.com), Facebook page (www.facebook.com/LGMobile) or YouTube channel (www.youtube.com/LGMobile).
As part of the campaign, video clips will be selected and posted on LG’s multiple online channels and shown on the company’s outdoor billboards in New York City’s Times Square and London’s Piccadilly Circus. The winner with the most likes and views will receive a gift valued at USD 5,000. Forty randomly selected participants will receive LG G Series smartphones and 500 more will receive LG Pocket Photo printers. The campaign concludes on August 6.
“This event is about thanking our customers and fans and showing our appreciation to everyone who exemplifies our Life’s Good philosophy,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “We wanted to demonstrate how important our customers’ opinions are to us when we design new products at LG. To us, our customers are perfect, especially when it comes to providing us with the inspiration to create and innovate.”